Top 50 Travel & Leisure brands in Spain
This curated ranking covers the 50 largest travel & leisure brands in Spain, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 10,050 travel & leisure brands tracked in Spain, the 50 ranked here account for the largest measured audience reach. Spain, Madrid and Europe lead the list with a combined estimated audience of 61,616,958 people. Across all 50 entries the average audience size is 9,180,303, and the largest, Spain, reaches around 25,222,551 people in Spain. Audience size is the estimated number of unique people in Spain who actively engage with each travel & leisure brand, derived from search demand signals. Rankings reflect search-behavior signals collected across Spain and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Spain |
25,222,551 | 13.7% | Country | Travel & Leisure |
| 2 |  Madrid |
19,057,274 | 33.5% | City | Travel & Leisure |
| 3 |  Europe |
17,337,133 | 5.7% | Continent | Travel & Leisure |
| 4 |  Leisure |
15,633,856 | 2.9% | Record label | Travel & Leisure |
| 5 |  Iberia (airline) |
15,038,205 | 33.8% | Airline | Travel & Leisure |
| 6 |  Barcelona |
14,510,740 | 15.1% | City | Travel & Leisure |
| 7 |  Hotels |
14,463,665 | 2.8% | Travel type | Travel & Leisure |
| 8 |  Canada |
11,035,687 | 4.5% | Country | Travel & Leisure |
| 9 |  Mexico |
10,929,060 | 7.2% | Country | Travel & Leisure |
| 10 |  Vacations |
10,757,794 | 3.0% | Band | Travel & Leisure |
| 11 |  Colombia |
10,754,087 | 10.8% | Country | Travel & Leisure |
| 12 |  Beaches |
10,732,860 | 3.3% | Travel type | Travel & Leisure |
| 13 |  Catalonia |
10,509,428 | 44.3% | Region | Travel & Leisure |
| 14 |  Earth |
10,076,161 | 3.7% | Planet | Travel & Leisure |
| 15 |  Argentina |
9,705,491 | 7.8% | Country | Travel & Leisure |
| 16 |  Bars |
9,644,586 | 3.1% | Travel & Leisure | |
| 17 |  Andalusia |
9,524,830 | 44.1% | Region | Travel & Leisure |
| 18 |  Recreation |
9,437,020 | 3.6% | Travel & Leisure | |
| 19 |  Sun |
9,210,238 | 3.5% | Travel & Leisure | |
| 20 |  Airbnb |
8,719,357 | 3.2% | Travel website | Travel & Leisure |
| 21 |  Camping |
8,546,910 | 2.6% | Travel type | Travel & Leisure |
| 22 |  Portugal |
8,347,356 | 7.7% | Country | Travel & Leisure |
| 23 |  Italy |
8,178,889 | 3.5% | Country | Travel & Leisure |
| 24 |  Summer |
8,154,795 | 4.4% | Travel & Leisure | |
| 25 |  Adventure |
7,930,268 | 3.1% | Travel & Leisure | |
| 26 |  Vueling |
7,733,146 | 35.0% | Airline | Travel & Leisure |
| 27 |  Mediterranean Sea |
7,567,942 | 5.8% | Region | Travel & Leisure |
| 28 |  Air travel |
7,560,734 | 2.9% | Travel type | Travel & Leisure |
| 29 |  Air Europa |
7,334,573 | 57.5% | Airline | Travel & Leisure |
| 30 |  Sea |
7,218,259 | 3.4% | Travel & Leisure | |
| 31 |  Resort |
7,177,730 | 2.5% | Travel & Leisure | |
| 32 |  Ryanair |
7,154,567 | 6.5% | Airline | Travel & Leisure |
| 33 |  Holiday |
7,041,056 | 2.1% | Travel & Leisure | |
| 34 |  Latin America |
6,934,265 | 5.6% | Region | Travel & Leisure |
| 35 |  South America |
6,925,089 | 4.2% | Continent | Travel & Leisure |
| 36 |  EDreams |
6,857,587 | 33.1% | Travel website | Travel & Leisure |
| 37 |  Buenos Aires |
6,817,489 | 7.5% | City | Travel & Leisure |
| 38 |  United States |
6,736,853 | 1.9% | Country | Travel & Leisure |
| 39 |  Chile |
6,361,737 | 8.1% | Country | Travel & Leisure |
| 40 |  Seville |
6,306,864 | 39.2% | City | Travel & Leisure |
| 41 |  Rural tourism |
6,294,425 | 14.8% | Travel & Leisure | |
| 42 |  Peru |
6,241,999 | 8.1% | Country | Travel & Leisure |
| 43 |  Valencia |
6,178,258 | 31.6% | City | Travel & Leisure |
| 44 |  Wildlife |
6,160,986 | 2.5% | Travel & Leisure | |
| 45 |  TripAdvisor |
6,110,126 | 4.3% | Travel & Leisure | |
| 46 |  Galicia (Spain) |
5,926,692 | 47.6% | Region | Travel & Leisure |
| 47 |  North America |
5,892,288 | 2.5% | Continent | Travel & Leisure |
| 48 |  Atlantic Ocean |
5,734,980 | 4.3% | Region | Travel & Leisure |
| 49 |  Adventure travel |
5,665,087 | 3.1% | Travel type | Travel & Leisure |
| 50 |  Trivago |
5,624,183 | 7.6% | Travel website | Travel & Leisure |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Spain and ranks each travel & leisure brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest travel & leisure brand in Spain?
Spain currently leads with an estimated audience of 25,222,551 people in Spain.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Spain. Lists below 5 entries are not published. See methodology for full details.