A data profile of the people who buy, follow and care about Argentina in Spain — modelled from more than twelve digital signal sources. Argentina has an estimated audience of 9,705,491 people in Spain.
Argentina has an estimated audience of 9,705,491 people in Spain. 59.0% are female, 41.0% are male, average age 42.9. Top brand affinities: Rayo Vallecano, Religion, EBay, Volunteering, Brico Dépôt.
Top brand affinities include Rayo Vallecano, Religion, EBay, with strongest over-indexing on Rayo Vallecano (3.62× the country average).
Demographically, the Argentina audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Spirituality, Community Orientation.
The typical Argentina fan in Spain is more female, around 42.9 years old, with strong Spirituality tendencies and a notable affinity for Rayo Vallecano.
The key figures that characterise the Argentina profile in Spain.
59.0% are female, 41.0% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 42.9 |
| Estimated audience size | 9,705,491 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 28% |
of the worldwide Argentina audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.0% |
| Spain | 7.8% |
| Mexico | 7.7% |
The strongest cross-interests of the Argentina audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rayo Vallecano | Travel & Leisure | 3.62× | ||
| 02 | Bruno Mars | Music & Radio | 3.62× | ||
| 03 | Sports betting | Games | 2.65× | ||
| 04 | Volunteering | Politics & Society | 2.41× | ||
| 05 | Anne Hathaway | Movies & TV | 2.36× | ||
| 06 | The Championships, Wimbledon | Sports | 2.32× | ||
| 07 | Solar energy | Home & Garden | 2.11× | ||
| 08 | Virtual reality | Technology & Electronics | 2.04× | ||
| 09 | YouTube Music | Internet & Social Media | 2.04× | ||
| 10 | MLB | Sports | 2.02× | ||
| 11 | Brico Dépôt | Shopping | 1.97× | ||
| 12 | EBay | Shopping | 1.95× | ||
| 13 | Pay television | Movies & TV | 1.92× | ||
| 14 | Badoo | Internet & Social Media | 1.84× | ||
| 15 | Religion | Business & Career | 1.74× | ||
| 16 | Hypermarket | Shopping | 1.69× | ||
| 17 | Permanent makeup | Beauty & Wellness | 1.65× | ||
| 18 | Renewable energy | Business & Career | 1.58× | ||
| 19 | Refrigerator | Home & Garden | 1.56× | ||
| 20 | Charity and causes | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.40× | |
| Community Orientation | OPEN | 1.27× | |
| Patriotism | CONSERVATISM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.84× | |
| Design Affinity | PREMIUM | 0.84× | |
| Price Sensitivity | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Argentina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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