Argentina Audience in Spain
Argentina has an estimated audience of 9,705,491 people in Spain. 59.0% are female, 41.0% are male, average age 42.9. Top brand affinities: Singer-songwriter, Sports nutrition, Brico Dépôt, Iberia (airline), Oncology.
Top brand affinities include Singer-songwriter, Sports nutrition, Brico Dépôt, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Argentina audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Need for Security, Mindfulness.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Argentina fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 42.9 |
| Estimated audience size | 9,705,491 |
Audience persona
The typical Argentina fan in Spain is more female, around 42.9 years old, with strong Need for Security tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| Sports nutrition | 7.93× | Food & Beverages |
| Brico Dépôt | 3.13× | Shopping |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Oncology | 5.64× | Health |
| 1.6× | Internet & Social Media | |
| Mexico | 1.71× | Travel & Leisure |
| Aldi | 1.81× | Shopping |
| MSN | 1.82× | News |
| Movistar | 1.58× | Technology & Electronics |
| TripAdvisor | 1.98× | Travel & Leisure |
| Maisons du Monde | 2.65× | Home & Garden |
| Avianca | 4.09× | Travel & Leisure |
| Liam Neeson | 3.66× | Movies & TV |
| Google Maps | 1.6× | Internet & Social Media |
| Manchester City F.C. | 2.13× | Sports |
| CAC 40 | 1.71× | Business & Career |
| Mapfre | 1.64× | Business & Career |
| Conforama | 1.85× | Home & Garden |
| Orange | 1.68× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.17 |
| Mindfulness | BALANCE | 1.11 |
| Community Orientation | OPEN | 1.07 |
| Social Media Usage | JOY | 1.02 |
| Tradition | CONSERVATISM | 1.01 |
| Quality Awareness | PREMIUM | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| Spain | 7.8% |
| Mexico | 7.7% |
See Argentina audiences in other countries
More Country audiences in Spain
How to read this data
Audience size is the estimated number of people in Spain who actively search for Argentina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.