A data profile of the people who buy, follow and care about Religion in Spain — modelled from more than twelve digital signal sources. Religion has an estimated audience of 8,077,620 people in Spain.
The average Religion fan in Spain is 42.3 years old, more female, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Catalonia, Andalusia.
Top brand affinities include BBVA, Creative Commons, Beverages, with strongest over-indexing on BBVA (1.55× the country average).
Demographically, the Religion audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Community Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Religion fan in Spain is more female, around 42.3 years old, with strong Community Orientation tendencies and a notable affinity for BBVA.
The key figures that characterise the Religion profile in Spain.
63.5% are female, 36.5% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 42.3 |
| Estimated audience size | 8,077,620 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 24% |
of the worldwide Religion audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.8% |
| Brazil | 5.2% |
| Italy | 5.0% |
Where the Religion audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~1.5M | 1.27× | |
| 02 | Castile and León | ~400K | 1.13× | |
| 03 | Basque Autonomous Country | ~300K | 1.10× | |
| 04 | Catalonia | ~1.5M | 1.09× | |
| 05 | Region of Murcia | ~300K | 1.08× | |
| 06 | Canary Islands | ~400K | 1.02× | |
| 07 | Navarre | ~100K | 1.02× | |
| 08 | La Rioja | ~50K | 0.99× | |
| 09 | Andalusia | ~1.5M | 0.97× | |
| 10 | Balearic Islands | ~200K | 0.97× | |
| 11 | Principality of Asturias | ~200K | 0.97× | |
| 12 | Aragon | ~200K | 0.96× | |
| 13 | Cantabria | ~100K | 0.96× | |
| 14 | Comunidad Valenciana | ~800K | 0.93× | |
| 15 | Castilla-La Mancha | ~300K | 0.93× | |
| 16 | Galicia | ~300K | 0.92× | |
| 17 | Extremadura | ~200K | 0.89× |
The strongest cross-interests of the Religion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Creative Commons | Technology & Electronics | 4.23× | ||
| 02 | El Mundo (Colombia) | News | 2.69× | ||
| 03 | London | Travel & Leisure | 2.69× | ||
| 04 | Wikipedia | Internet & Social Media | 2.10× | ||
| 05 | Digital television | Movies & TV | 1.88× | ||
| 06 | Loterías y Apuestas del Estado | Games | 1.82× | ||
| 07 | Argentina | Travel & Leisure | 1.74× | ||
| 08 | Portugal | Travel & Leisure | 1.72× | ||
| 09 | Gift | Shopping | 1.68× | ||
| 10 | Adventure | Travel & Leisure | 1.65× | ||
| 11 | TV | Movies & TV | 1.64× | ||
| 12 | Friendship | Kids & Family | 1.64× | ||
| 13 | Libertad Digital | News | 1.61× | ||
| 14 | Beverages | Food & Beverages | 1.59× | ||
| 15 | La Caixa | Business & Career | 1.56× | ||
| 16 | BBVA | Business & Career | 1.55× | ||
| 17 | Photography | Arts & Culture | 1.54× | ||
| 18 | Televisions | Technology & Electronics | 1.54× | ||
| 19 | Pop music | Music & Radio | 1.54× | ||
| 20 | Colombia | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.80× | |
| Patriotism | CONSERVATISM | 1.69× | |
| Spirituality | BALANCE | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.91× | |
| DIY Mentality | THRILL | 0.94× | |
| Sports Activity | POWER | 1.00× |
Religion has an estimated audience of 8,077,620 people in Spain, concentrated in Community of Madrid and Catalonia.
63.5% of Religion fans are female, 36.5% are male, with an average age of 42.3 years.
Religion fans show strongest brand affinity for BBVA (1.55×), Creative Commons (4.23×), and Beverages (1.59×) over the country average.
Religion fans in Spain are most concentrated in Community of Madrid (reach ~1.5M), Catalonia (reach ~1.5M), and Andalusia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Religion itself, the audience over-indexes on Creative Commons (4.23×), Beverages (1.59×), Photography (1.54×), and El Mundo (Colombia) (2.69×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Religion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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