A data profile of the people who buy, follow and care about El Mundo (Colombia) in Spain — modelled from more than twelve digital signal sources. El Mundo (Colombia) has an estimated audience of 5,862,997 people in Spain.
El Mundo (Colombia) has an estimated audience of 5,862,997 people in Spain. 43.5% are female, 56.5% are male, average age 34.8. Top brand affinities: RCD Mallorca, Rail transport, La Liga, Religion, Public transport.
Top brand affinities include RCD Mallorca, Rail transport, La Liga, with strongest over-indexing on RCD Mallorca (7.81× the country average).
Demographically, the El Mundo (Colombia) audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Spirituality, Need for Security.
The typical El Mundo (Colombia) fan in Spain is more male, around 34.8 years old, with strong Spirituality tendencies and a notable affinity for RCD Mallorca.
The key figures that characterise the El Mundo (Colombia) profile in Spain.
43.5% are female, 56.5% are male, average age 34.8.
| Metric | Value |
|---|---|
| Female | 43.5% |
| Male | 56.5% |
| Average age | 34.8 |
| Estimated audience size | 5,862,997 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 0% | |
| 20-29 | 42% | |
| 30-39 | 58% | |
| 40-49 | 0% | |
| 50+ | 0% |
of the worldwide El Mundo (Colombia) audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 64.4% |
| Germany | 14.2% |
| United States | 9.7% |
The strongest cross-interests of the El Mundo (Colombia) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | RCD Mallorca | Sports | 7.81× | ||
| 02 | Rail transport | Travel & Leisure | 4.96× | ||
| 03 | Public transport | Cars & Mobility | 4.03× | ||
| 04 | WWE | Sports | 3.88× | ||
| 05 | Ultimate Fighting Championship | Sports | 3.13× | ||
| 06 | Solar energy | Home & Garden | 2.87× | ||
| 07 | Pay television | Movies & TV | 2.82× | ||
| 08 | Religion | Business & Career | 2.69× | ||
| 09 | Sports club | Sports | 2.45× | ||
| 10 | Valencia CF | Sports | 2.41× | ||
| 11 | Online newspaper | News | 2.37× | ||
| 12 | Insurance | Business & Career | 2.21× | ||
| 13 | Telecommunication | Technology & Electronics | 2.09× | ||
| 14 | La Liga | Sports | 2.03× | ||
| 15 | Vodafone | Technology & Electronics | 1.96× | ||
| 16 | Documentary movies | Movies & TV | 1.90× | ||
| 17 | Carrefour | Shopping | 1.84× | ||
| 18 | Banking | Business & Career | 1.80× | ||
| 19 | Country music | Music & Radio | 1.79× | ||
| 20 | Sevilla FC | Sports | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.69× | |
| Need for Security | CONSERVATISM | 2.21× | |
| Convenience Orientation | PREMIUM | 1.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.26× | |
| Quality Awareness | PREMIUM | 0.28× | |
| Design Affinity | PREMIUM | 0.31× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for El Mundo (Colombia). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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