El Mundo (Colombia) Audience in Spain
El Mundo (Colombia) has an estimated audience of 5,862,997 people in Spain. 43.5% are female, 56.5% are male, average age 34.8. Top brand affinities: RCD Mallorca, Rail transport, La Liga, Religion, Public transport.
Top brand affinities include RCD Mallorca, Rail transport, La Liga, with strongest over-indexing on RCD Mallorca (7.81× the country average). Demographically, the El Mundo (Colombia) audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Spirituality, Need for Security.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Audience demographics of El Mundo (Colombia)
| Metric | Value |
|---|---|
| Female | 43.5% |
| Male | 56.5% |
| Average age | 34.8 |
| Estimated audience size | 5,862,997 |
Audience persona
The typical El Mundo (Colombia) fan in Spain is more male, around 34.8 years old, with strong Spirituality tendencies and a notable affinity for RCD Mallorca.
Top brand affinities of El Mundo (Colombia) fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| RCD Mallorca | 7.81× | Sports |
| Rail transport | 4.96× | Travel & Leisure |
| La Liga | 2.03× | Sports |
| Religion | 2.69× | Business & Career |
| Public transport | 4.03× | Cars & Mobility |
| Online newspaper | 2.37× | News |
| Telecommunication | 2.09× | Technology & Electronics |
| Valencia CF | 2.41× | Sports |
| Solar energy | 2.87× | Home & Garden |
| Insurance | 2.21× | Business & Career |
| Carrefour | 1.84× | Shopping |
| Sports club | 2.45× | Sports |
| Vodafone | 1.96× | Technology & Electronics |
| Pay television | 2.82× | Movies & TV |
| Sevilla FC | 1.57× | Sports |
| Ultimate Fighting Championship | 3.13× | Sports |
| Documentary movies | 1.9× | Movies & TV |
| Country music | 1.79× | Music & Radio |
| WWE | 3.88× | Sports |
| Banking | 1.8× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 2.69 |
| Need for Security | CONSERVATISM | 2.21 |
| Convenience Orientation | PREMIUM | 1.98 |
| Tradition | CONSERVATISM | 1.85 |
| Urban Lifestyle | OPEN | 1.4 |
| Individualism | JOY | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 65.0% |
| Germany | 14.1% |
| United States | 9.5% |
See El Mundo (Colombia) audiences in other countries
- El Mundo (Colombia) — Germany
- El Mundo (Colombia) — United States
- El Mundo (Colombia) — United Kingdom
- El Mundo (Colombia) — France
- El Mundo (Colombia) — Italy
- El Mundo (Colombia) — Brazil
- El Mundo (Colombia) — Japan
- El Mundo (Colombia) — South Korea
- El Mundo (Colombia) — India
- El Mundo (Colombia) — Canada
- El Mundo (Colombia) — Mexico
More Newspaper audiences in Spain
- La Vanguardia (15,974,041)
- El Confidencial (14,016,156)
- El País (12,561,024)
- El Mundo Deportivo (newspaper) (10,826,219)
- Marca (newspaper) (9,016,190)
How to read this data
Audience size is the estimated number of people in Spain who actively search for El Mundo (Colombia). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.