A data profile of the people who buy, follow and care about Documentary movies in Spain — modelled from more than twelve digital signal sources. Documentary movies has an estimated audience of 6,600,778 people in Spain.
The average Documentary movies fan in Spain is 46.1 years old, balanced, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include BBVA, FC Barcelona, Spain, with strongest over-indexing on BBVA (1.65× the country average).
Demographically, the Documentary movies audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Design Affinity, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Documentary movies fan in Spain is balanced, around 46.1 years old, with strong Design Affinity tendencies and a notable affinity for BBVA.
The key figures that characterise the Documentary movies profile in Spain.
54.9% are female, 45.1% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 46.1 |
| Estimated audience size | 6,600,778 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 35% |
of the worldwide Documentary movies audience comes from Spain.
| Country | Share |
|---|---|
| United States | 23.4% |
| United Kingdom | 4.8% |
| India | 4.3% |
Where the Documentary movies audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Region of Murcia | ~200K | 1.10× | |
| 02 | Aragon | ~200K | 1.10× | |
| 03 | Castilla-La Mancha | ~300K | 1.05× | |
| 04 | Balearic Islands | ~200K | 1.05× | |
| 05 | Castile and León | ~300K | 1.02× | |
| 06 | Canary Islands | ~300K | 1.00× | |
| 07 | Galicia | ~300K | 0.99× | |
| 08 | Basque Autonomous Country | ~200K | 0.99× | |
| 09 | Comunidad Valenciana | ~700K | 0.94× | |
| 10 | Andalusia | ~1M | 0.92× | |
| 11 | Catalonia | ~1M | 0.92× | |
| 12 | Community of Madrid | ~1M | 0.91× |
The strongest cross-interests of the Documentary movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Thriller movies | Movies & TV | 2.33× | ||
| 02 | El País (Uruguay) | News | 2.17× | ||
| 03 | El País | News | 2.03× | ||
| 04 | Luxury goods | Fashion & Accessoires | 1.97× | ||
| 05 | Netflix | Movies & TV | 1.93× | ||
| 06 | Aldi | Shopping | 1.90× | ||
| 07 | Athlete | Music & Radio | 1.88× | ||
| 08 | Beauty salons | Beauty & Wellness | 1.88× | ||
| 09 | Catalonia | Travel & Leisure | 1.86× | ||
| 10 | FC Barcelona | Sports | 1.83× | ||
| 11 | Barcelona | Travel & Leisure | 1.69× | ||
| 12 | Spain | Travel & Leisure | 1.67× | ||
| 13 | Woman | Kids & Family | 1.66× | ||
| 14 | Architecture | Business & Career | 1.66× | ||
| 15 | BBVA | Business & Career | 1.65× | ||
| 16 | Rock music | Music & Radio | 1.64× | ||
| 17 | Televisions | Technology & Electronics | 1.63× | ||
| 18 | Pop music | Music & Radio | 1.63× | ||
| 19 | Magazines | Literature | 1.60× | ||
| 20 | Beauty | Beauty & Wellness | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.43× | |
| Need for Security | CONSERVATISM | 1.41× | |
| Risk Appetite | THRILL | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.99× | |
| Extroversion | THRILL | 0.99× | |
| Career Orientation | POWER | 1.03× |
Documentary movies has an estimated audience of 6,600,778 people in Spain, concentrated in Andalusia and Catalonia.
54.9% of Documentary movies fans are female, 45.1% are male, with an average age of 46.1 years.
Documentary movies fans show strongest brand affinity for BBVA (1.65×), FC Barcelona (1.83×), and Spain (1.67×) over the country average.
Documentary movies fans in Spain are most concentrated in Andalusia (reach ~1M), Catalonia (reach ~1M), and Community of Madrid (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Documentary movies itself, the audience over-indexes on FC Barcelona (1.83×), Spain (1.67×), Beauty (1.57×), and Luxury goods (1.97×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Documentary movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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