A data profile of the people who buy, follow and care about Documentary movies in Italy — modelled from more than twelve digital signal sources. Documentary movies has an estimated audience of 10,708,363 people in Italy.
The average Documentary movies fan in Italy is 42.4 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Ciutat Vella, Canzone Napoletana, Curtain, with strongest over-indexing on Ciutat Vella (1.53× the country average).
Demographically, the Documentary movies audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as DIY Mentality, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Documentary movies fan in Italy is balanced, around 42.4 years old, with strong DIY Mentality tendencies and a notable affinity for Ciutat Vella.
The key figures that characterise the Documentary movies profile in Italy.
53.0% are female, 47.0% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 42.4 |
| Estimated audience size | 10,708,363 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Documentary movies audience comes from Italy.
| Country | Share |
|---|---|
| United States | 23.4% |
| United Kingdom | 4.8% |
| India | 4.3% |
Where the Documentary movies audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~200K | 1.15× | |
| 02 | Friuli-Venezia Giulia | ~200K | 1.15× | |
| 03 | Sardinia | ~300K | 1.08× | |
| 04 | Puglia | ~700K | 0.99× | |
| 05 | Sicilia | ~900K | 0.98× | |
| 06 | Piedmont | ~800K | 0.97× | |
| 07 | Tuscany | ~700K | 0.97× | |
| 08 | Campania | ~1M | 0.96× | |
| 09 | Veneto | ~800K | 0.96× | |
| 10 | Emilia-Romagna | ~800K | 0.95× | |
| 11 | Lazio | ~1M | 0.93× | |
| 12 | Lombardy | ~1.5M | 0.89× |
The strongest cross-interests of the Documentary movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Glenn Close | Movies & TV | 2.06× | ||
| 02 | Salma Hayek | Movies & TV | 1.93× | ||
| 03 | Gomorrah (film) | Movies & TV | 1.73× | ||
| 04 | First Communion | Kids & Family | 1.65× | ||
| 05 | Toni Servillo | Movies & TV | 1.65× | ||
| 06 | Dragée | Food & Beverages | 1.64× | ||
| 07 | Gomorrah (book) | Literature | 1.61× | ||
| 08 | VELUX | Home & Garden | 1.60× | ||
| 09 | M.I.A. (rapper) | Music & Radio | 1.58× | ||
| 10 | Loyalty | Business & Career | 1.57× | ||
| 11 | Curtain | Home & Garden | 1.55× | ||
| 12 | Ciutat Vella | Travel & Leisure | 1.53× | ||
| 13 | Livestream | Technology & Electronics | 1.53× | ||
| 14 | Canzone Napoletana | Music & Radio | 1.52× | ||
| 15 | Felt | Fashion & Accessoires | 1.52× | ||
| 16 | Angel Di Maria | Sports | 1.52× | ||
| 17 | Augur | Politics & Society | 1.51× | ||
| 18 | Mickey Rourke | Movies & TV | 1.51× | ||
| 19 | Villeroy & Boch | Home & Garden | 1.51× | ||
| 20 | Longevity | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.12× | |
| Spirituality | BALANCE | 1.08× | |
| Need for Security | CONSERVATISM | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.77× | |
| Risk Appetite | THRILL | 0.81× | |
| Sports Activity | POWER | 0.87× |
Documentary movies has an estimated audience of 10,708,363 people in Italy, concentrated in Lombardy and Lazio.
53.0% of Documentary movies fans are female, 47.0% are male, with an average age of 42.4 years.
Documentary movies fans show strongest brand affinity for Ciutat Vella (1.53×), Canzone Napoletana (1.52×), and Curtain (1.55×) over the country average.
Documentary movies fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~1M), and Campania (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Documentary movies itself, the audience over-indexes on Canzone Napoletana (1.52×), Curtain (1.55×), First Communion (1.65×), and Augur (1.51×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Documentary movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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