Documentary movies Audience in Italy
Documentary movies has an estimated audience of 10,708,363 people in Italy. 53.0% are female, 47.0% are male, average age 42.4. Top regions: Sicilia, Campania, Puglia. Top brand affinities: Ciutat Vella, Canzone Napoletana, Curtain, Salma Hayek, First Communion.
The average Documentary movies fan in Italy is 42.4 years old, balanced, and lives primarily in Sicilia. The audience is concentrated in Sicilia, Campania, Puglia. Top brand affinities include Ciutat Vella, Canzone Napoletana, Curtain, with strongest over-indexing on Ciutat Vella (1.53× the country average). Demographically, the Documentary movies audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Indulgence, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Movie genre
Demographics of Documentary movies fans
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 42.4 |
| Estimated audience size | 10,708,363 |
Audience persona
The typical Documentary movies fan in Italy is balanced, around 42.4 years old, with strong Indulgence tendencies and a notable affinity for Ciutat Vella.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Sicilia | 746,094 | 0.8× |
| Campania | 699,612 | 0.58× |
| Puglia | 662,821 | 0.9× |
| Piedmont | 545,582 | 0.69× |
| Sardinia | 525,990 | 1.75× |
| Tuscany | 520,382 | 0.73× |
| Veneto | 506,255 | 0.6× |
| Emilia-Romagna | 494,228 | 0.57× |
| Friuli-Venezia Giulia | 484,908 | 2.4× |
| Trentino-Alto Adige/Südtirol | 481,367 | 2.38× |
| Lombardy | 470,908 | 0.25× |
| Lazio | 464,957 | 0.35× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ciutat Vella | 1.53× | Travel & Leisure |
| Canzone Napoletana | 1.52× | Music & Radio |
| Curtain | 1.55× | Home & Garden |
| Salma Hayek | 1.93× | Movies & TV |
| First Communion | 1.65× | Kids & Family |
| Augur | 1.51× | Politics & Society |
| Dragée | 1.64× | Food & Beverages |
| Glenn Close | 2.06× | Movies & TV |
| Gomorrah (film) | 1.73× | Movies & TV |
| Loyalty | 1.57× | Business & Career |
| Mickey Rourke | 1.51× | Movies & TV |
| Livestream | 1.53× | Technology & Electronics |
| Felt | 1.52× | Fashion & Accessoires |
| Gomorrah (book) | 1.61× | Literature |
| Villeroy & Boch | 1.51× | Home & Garden |
| Toni Servillo | 1.65× | Movies & TV |
| M.I.A. (rapper) | 1.58× | Music & Radio |
| VELUX | 1.6× | Home & Garden |
| Longevity | 1.5× | Health |
| Luc Besson | 1.69× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.23 |
| Social Media Usage | JOY | 1.1 |
| Community Orientation | OPEN | 1.04 |
| Pet Ownership | JOY | 1.03 |
| Luxury Orientation | PREMIUM | 1.02 |
| Creativity | OPEN | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.4% |
| United Kingdom | 4.8% |
| India | 4.3% |
See Documentary movies audiences in other countries
- Documentary movies — Germany
- Documentary movies — United States
- Documentary movies — United Kingdom
- Documentary movies — France
- Documentary movies — Spain
- Documentary movies — Brazil
- Documentary movies — Japan
- Documentary movies — South Korea
- Documentary movies — India
- Documentary movies — Canada
- Documentary movies — Mexico
More Movie genre audiences in Italy
- Comedy movies (23,544,279)
- Animated movies (12,952,513)
- Fantasy movies (12,599,797)
- Anime movies (12,066,379)
- Drama movies (11,865,741)
Frequently asked questions
How many fans does Documentary movies have in Italy?
Documentary movies has an estimated audience of 10,708,363 people in Italy, concentrated in Sicilia and Campania.
What is the gender split and age of Documentary movies fans?
53.0% of Documentary movies fans are female, 47.0% are male, with an average age of 42.4 years.
Which brands do Documentary movies fans like most?
Documentary movies fans show strongest brand affinity for Ciutat Vella (1.53×), Canzone Napoletana (1.52×), and Curtain (1.55×) over the country average.
Where do Documentary movies fans live in Italy?
Documentary movies fans in Italy are most concentrated in Sicilia (reach 746,094), Campania (reach 699,612), and Puglia (reach 662,821). These three regions account for the largest share of the active audience.
What other brands do Documentary movies fans also like?
Beyond Documentary movies itself, the audience over-indexes on Canzone Napoletana (1.52×), Curtain (1.55×), Salma Hayek (1.93×), and First Communion (1.65×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Documentary movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.