Rascasse Audience Intelligence

Ciutat Vella Audience in Italy

A data profile of the people who buy, follow and care about Ciutat Vella in Italy — modelled from more than twelve digital signal sources. Ciutat Vella has an estimated audience of 5,153,091 people in Italy.

#74among POI in Italy#120in Travel & Leisure

The average Ciutat Vella fan in Italy is 46.1 years old, more female, and lives primarily in Lombardy.

The audience is concentrated in Lombardy, Lazio, Campania.

Top brand affinities include Recipes, IKEA, Lidl, with strongest over-indexing on Recipes (2.14× the country average).

Demographically, the Ciutat Vella audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Tradition, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.

The typical Ciutat Vella fan in Italy is more female, around 46.1 years old, with strong Tradition tendencies and a notable affinity for Recipes.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ciutat Vella profile in Italy.

Audience size
5.2M
in Italy
Gender
84.8%♀
15.2% male
Age
46.1
average years
Country rank
#1281
POI in Italy
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ciutat Vella fans

84.8% are female, 15.2% are male, average age 46.1.

Fig. 02

Gender split

84.8%
Female
15.2%
Male
Demographic split for Ciutat Vella audience in Italy
MetricValue
Female84.8%
Male15.2%
Average age46.1
Estimated audience size5,153,091
Fig. 03

Age distribution

Ø 46.1
average years
Age distribution of the Ciutat Vella audience in Italy
Age bracketShare%
16-194%
20-2913%
30-3923%
40-4927%
50+33%
Fig. 04

Worldwide distribution

62.0%

of the worldwide Ciutat Vella audience comes from Italy.

Worldwide audience distribution share by country for Ciutat Vella
CountryShare
Italy62.0%
France18.1%
Brazil6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ciutat Vella audience in Italy is strongest.

Fig. 05

Top regions by affinity

Ciutat Vella fans by region: top regions in Italy
#RegionReachAffinity×
01Aosta Valley~20K1.28×
02Molise~30K1.16×
03Basilicata~50K1.06×
04Lazio~600K0.99×
05Umbria~80K0.98×
06Campania~600K0.97×
07Trentino-Alto Adige/Südtirol~90K0.97×
08Friuli-Venezia Giulia~90K0.97×
09Abruzzo~100K0.96×
10Calabria~200K0.95×
11Marche~100K0.95×
12Lombardy~900K0.94×
13Sardinia~100K0.94×
14Liguria~100K0.94×
15Piedmont~400K0.92×
16Tuscany~300K0.92×
17Veneto~400K0.91×
18Sicilia~400K0.90×
19Emilia-Romagna~400K0.90×
20Puglia~300K0.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ciutat Vella audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ciutat Vella audience
#·InterestCategoryAffinity×
01Baking powderFood & Beverages3.49×
02Face powderBeauty & Wellness3.05×
03HypermarketShopping2.80×
04LidlShopping2.29×
05TraditionPolitics & Society2.27×
06SupermarketShopping2.26×
07IKEAHome & Garden2.25×
08RecipesFood & Beverages2.14×
09Health careBusiness & Career2.10×
10Organic foodFood & Beverages2.06×
11PharmacyBusiness & Career2.03×
12Outlet storeShopping1.89×
13Shopping mallsShopping1.82×
14Home AppliancesHome & Garden1.81×
15PastryFood & Beverages1.70×
16FragrancesBeauty & Wellness1.66×
17BarbecueFood & Beverages1.65×
18MedicineBusiness & Career1.61×
19Personal careHealth1.59×
20ReligionBusiness & Career1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ciutat Vella audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ciutat Vella audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.27×
Family OrientationCONSERVATISM2.25×
Convenience OrientationPREMIUM2.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ciutat Vella audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.58×
Luxury OrientationPREMIUM0.71×
Early Adopter MentalityPOWER0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ciutat Vella have in Italy?

Ciutat Vella has an estimated audience of 5,153,091 people in Italy, concentrated in Lombardy and Lazio.

02

What is the gender split and age of Ciutat Vella fans?

84.8% of Ciutat Vella fans are female, 15.2% are male, with an average age of 46.1 years.

03

Which brands do Ciutat Vella fans like most?

Ciutat Vella fans show strongest brand affinity for Recipes (2.14×), IKEA (2.25×), and Lidl (2.29×) over the country average.

04

Where do Ciutat Vella fans live in Italy?

Ciutat Vella fans in Italy are most concentrated in Lombardy (reach ~900K), Lazio (reach ~600K), and Campania (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Ciutat Vella fans also like?

Beyond Ciutat Vella itself, the audience over-indexes on IKEA (2.25×), Lidl (2.29×), Supermarket (2.26×), and Shopping malls (1.82×) compared to the Italy average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Italy

See Ciutat Vella audiences in other countries

How to read this data

Audience size is the estimated number of people in Italy who actively search for Ciutat Vella. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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