Outlet store Audience in Italy
Outlet store has an estimated audience of 10,875,438 people in Italy. 64.7% are female, 35.3% are male, average age 44.4. Top regions: Puglia, Lombardy, Veneto. Top brand affinities: Message in a Bottle (film), Conad, 3BMeteo, Skirt, Bedroom.
The average Outlet store fan in Italy is 44.4 years old, more female, and lives primarily in Puglia. The audience is concentrated in Puglia, Lombardy, Veneto. Top brand affinities include Message in a Bottle (film), Conad, 3BMeteo, with strongest over-indexing on Message in a Bottle (film) (1.52× the country average). Demographically, the Outlet store audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Creativity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Shopping · Type: Touchpoint
Demographics of Outlet store fans
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 44.4 |
| Estimated audience size | 10,875,438 |
Audience persona
The typical Outlet store fan in Italy is more female, around 44.4 years old, with strong Creativity tendencies and a notable affinity for Message in a Bottle (film).
Outlet store fans by region: top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Puglia | ~2M | 2.44× |
| Lombardy | ~1.5M | 0.79× |
| Veneto | ~1M | 1.32× |
| Campania | ~1M | 0.91× |
| Sicilia | ~1M | 1.11× |
| Lazio | ~1M | 0.74× |
| Tuscany | ~700K | 1.02× |
| Emilia-Romagna | ~700K | 0.79× |
| Piedmont | ~700K | 0.87× |
| Calabria | ~400K | 1.25× |
| Liguria | ~300K | 0.93× |
| Sardinia | ~300K | 0.91× |
| Marche | ~200K | 0.91× |
| Trentino-Alto Adige/Südtirol | ~200K | 1.15× |
| Abruzzo | ~200K | 0.93× |
| Friuli-Venezia Giulia | ~200K | 0.93× |
| Umbria | ~200K | 0.98× |
| Basilicata | ~100K | 0.99× |
| Molise | ~50K | 0.98× |
| Aosta Valley | ~30K | 1.08× |
Top brand affinities of Outlet store fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Message in a Bottle (film) | 1.52× | Movies & TV |
| Conad | 1.55× | Shopping |
| 3BMeteo | 1.54× | News |
| Skirt | 1.61× | Fashion & Accessoires |
| Bedroom | 1.83× | Home & Garden |
| Blouse | 1.7× | Fashion & Accessoires |
| Dwelling | 1.52× | Home & Garden |
| Brick | 1.52× | Home & Garden |
| Roof | 1.51× | Home & Garden |
| Chair | 1.54× | Home & Garden |
| OVS | 1.61× | Fashion & Accessoires |
| Leroy Merlin | 1.56× | Shopping |
| Sal da Vinci | 1.6× | Movies & TV |
| Mattress | 1.69× | Home & Garden |
| Living room | 1.53× | Home & Garden |
| Factory | 1.59× | Business & Career |
| Ciutat Vella | 1.89× | Travel & Leisure |
| Linens | 1.95× | Home & Garden |
| Hypermarket | 1.52× | Shopping |
| Kindergarten | 1.64× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.08 |
| DIY Mentality | THRILL | 1.04 |
| Price Sensitivity | PREMIUM | 1.04 |
| Quality Awareness | PREMIUM | 1.03 |
| Need for Security | CONSERVATISM | 0.97 |
| Spirituality | BALANCE | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 16.3% |
| United States | 14.4% |
| Brazil | 7.0% |
See Outlet store audiences in other countries
More Shopping audiences in Italy
- Boutiques (21,768,464)
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- Bars (18,985,740)
- Spas (18,667,785)
- Parties (16,896,420)
Frequently asked questions
How many fans does Outlet store have in Italy?
Outlet store has an estimated audience of 10,875,438 people in Italy, concentrated in Puglia and Lombardy.
What is the gender split and age of Outlet store fans?
64.7% of Outlet store fans are female, 35.3% are male, with an average age of 44.4 years.
Which brands do Outlet store fans like most?
Outlet store fans show strongest brand affinity for Message in a Bottle (film) (1.52×), Conad (1.55×), and 3BMeteo (1.54×) over the country average.
Where do Outlet store fans live in Italy?
Outlet store fans in Italy are most concentrated in Puglia (reach ~2M), Lombardy (reach ~1.5M), and Veneto (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do Outlet store fans also like?
Beyond Outlet store itself, the audience over-indexes on Conad (1.55×), 3BMeteo (1.54×), Skirt (1.61×), and Bedroom (1.83×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Outlet store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.