Outlet store Audience in United States

Outlet store logo

Outlet store has an estimated audience of 9,624,025 people in United States. 67.0% are female, 33.0% are male, average age 44.2. Top regions: California, Texas, Missouri. Top brand affinities: Waffle House, Five Guys, Wingstop, Bonefish Grill, Slickdeals.

The average Outlet store fan in United States is 44.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Missouri. Top brand affinities include Waffle House, Five Guys, Wingstop, with strongest over-indexing on Waffle House (7.78× the country average). Demographically, the Outlet store audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Price Sensitivity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Touchpoint

Demographics of Outlet store fans

Demographic split for Outlet store audience in United States
MetricValue
Female67.0%
Male33.0%
Average age44.2
Estimated audience size9,624,025

Audience persona

The typical Outlet store fan in United States is more female, around 44.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Waffle House.

Top regions in United States

Top regions ranked by reach for Outlet store in United States
RegionReachAffinity
California1,055,1121×
Texas775,0560.94×
Missouri770,5304.97×
Florida700,1331.07×
New York417,4000.78×
Ohio315,7721.07×
Georgia293,2450.99×
North Carolina283,3040.98×
Pennsylvania280,4230.87×
Virginia261,8791.12×
Illinois252,6970.79×
Michigan240,0310.95×
Massachusetts227,3681.2×
Tennessee220,7561.14×
New Jersey219,2340.9×
South Carolina214,5511.48×
Washington196,1881.02×
Arizona190,7940.97×
Nevada154,7831.66×
Maryland145,1080.88×
Colorado143,2720.94×
Indiana138,1940.79×
Oregon117,2811.06×
Minnesota114,8620.83×
Wisconsin108,8160.75×
Alabama106,4890.79×
Kentucky100,1920.83×
Louisiana89,0110.72×
Arkansas88,0621.11×
Oklahoma83,5540.78×
Connecticut79,2420.82×
Utah78,9260.92×
Iowa59,4020.75×
Mississippi58,4250.74×
Kansas56,3140.74×
Alaska45,1582.19×
West Virginia41,7290.93×
Idaho40,5370.84×
New Hampshire35,5000.94×
Delaware34,9461.32×
Hawaii34,8990.84×
Nebraska29,5150.61×
Maine28,2260.82×
Washington, District of Columbia25,6500.89×
New Mexico24,3590.5×
Rhode Island19,4030.63×
Vermont17,6001.04×
Montana17,4440.65×
South Dakota13,0290.59×
North Dakota9,0620.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Outlet store audience
BrandAffinityCategory
Waffle House7.78×Food & Beverages
Five Guys6.86×Food & Beverages
Wingstop3.92×Food & Beverages
Bonefish Grill11.29×Food & Beverages
Slickdeals7.3×Shopping
Cinnabon9.74×Food & Beverages
Whataburger3.37×Food & Beverages
Menards2.65×Home & Garden
Dollar General2.03×Shopping
Loyalty program4.64×Shopping
Jamba Juice6.84×Food & Beverages
Kohl's1.87×Shopping
Aldi1.9×Shopping
Hobby Lobby1.85×Home & Garden
Limited overs cricket15.33×Sports
Chick-fil-A1.8×Food & Beverages
Jack in the Box3.04×Food & Beverages
Burlington2.42×Fashion & Accessoires
Dairy Queen2.76×Food & Beverages
Marshalls1.89×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Outlet store audience
TraitClusterScore
Price SensitivityPREMIUM1.48
DIY MentalityTHRILL1.3
IndulgenceJOY1.29
ExtroversionTHRILL1.25
Sports ActivityPOWER1.19
CreativityOPEN1.17

Worldwide distribution

Worldwide audience distribution share by country for Outlet store
CountryShare
Italy16.3%
United States14.4%
Brazil7.0%

See Outlet store audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Outlet store have in United States?

Outlet store has an estimated audience of 9,624,025 people in United States, concentrated in California and Texas.

What is the gender split and age of Outlet store fans?

67.0% of Outlet store fans are female, 33.0% are male, with an average age of 44.2 years.

Which brands do Outlet store fans like most?

Outlet store fans show strongest brand affinity for Waffle House (7.78×), Five Guys (6.86×), and Wingstop (3.92×) over the country average.

Where do Outlet store fans live in United States?

Outlet store fans in United States are most concentrated in California (reach 1,055,112), Texas (reach 775,056), and Missouri (reach 770,530). These three regions account for the largest share of the active audience.

What other brands do Outlet store fans also like?

Beyond Outlet store itself, the audience over-indexes on Five Guys (6.86×), Wingstop (3.92×), Bonefish Grill (11.29×), and Slickdeals (7.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Outlet store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.