Rascasse Audience Intelligence

Bonefish Grill Target Market in United States

A data profile of the people who buy, follow and care about Bonefish Grill in United States — modelled from more than twelve digital signal sources. Bonefish Grill has an estimated audience of 4,386,347 people in United States.

#49among Restaurants in United States#762among Brand in United States#492in Food & Beverages

The average Bonefish Grill fan in United States is 41.2 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Pennsylvania, North Carolina.

Top brand affinities include Carrabba's Italian Grill, Mariano's, Texas Roadhouse, with strongest over-indexing on Carrabba's Italian Grill (28.73× the country average).

Demographically, the Bonefish Grill audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bonefish Grill fan in United States is more female, around 41.2 years old, with strong Indulgence tendencies and a notable affinity for Carrabba's Italian Grill.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bonefish Grill profile in United States.

Audience size
4.4M
in United States
Gender
56.3%♀
43.7% male
Age
41.2
average years
Country rank
#7437
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bonefish Grill

56.3% are female, 43.7% are male, average age 41.2.

Fig. 02

Gender split

56.3%
Female
43.7%
Male
Demographic split for Bonefish Grill audience in United States
MetricValue
Female56.3%
Male43.7%
Average age41.2
Estimated audience size4,386,347
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Bonefish Grill audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3916%
40-4919%
50+29%
Fig. 04

Worldwide distribution

97.5%

of the worldwide Bonefish Grill audience comes from United States.

Worldwide audience distribution share by country for Bonefish Grill
CountryShare
United States97.5%
Germany0.3%
Canada0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bonefish Grill audience in United States is strongest.

Fig. 05

Top regions by affinity

Bonefish Grill customers by region in United States
#RegionReachAffinity×
01Florida~1.5M5.25×
02South Carolina~200K3.13×
03Pennsylvania~400K2.91×
04North Carolina~400K2.84×
05Maryland~200K2.71×
06New Jersey~300K2.60×
07Virginia~300K2.52×
08Colorado~200K2.40×
09Ohio~300K1.96×
10Georgia~200K1.70×
11Tennessee~100K1.68×
12Delaware~20K1.60×
13Indiana~100K1.57×
14Nevada~60K1.56×
15Arkansas~50K1.53×
16Kentucky~80K1.44×
17Alabama~80K1.33×
18Michigan~100K1.25×
19Kansas~40K1.18×
20Nebraska~20K1.10×
21Washington, District of Columbia~10K0.96×
22Missouri~70K0.95×
23Louisiana~50K0.92×
24Illinois~100K0.86×
25Wisconsin~40K0.70×
26Alaska~5K0.56×
27Oklahoma~20K0.52×
28North Dakota~4K0.47×
29Mississippi~10K0.43×
30Vermont~3K0.43×
31New York~100K0.42×
32South Dakota~4K0.42×
33Montana~5K0.39×
34West Virginia~7K0.36×
35Hawaii~6K0.36×
36Washington~30K0.33×
37Maine~5K0.31×
38Rhode Island~4K0.30×
39Texas~100K0.29×
40New Hampshire~5K0.29×
41Idaho~6K0.28×
42New Mexico~5K0.26×
43Connecticut~10K0.23×
44Iowa~8K0.23×
45Massachusetts~20K0.20×
46Utah~7K0.19×
47Arizona~20K0.18×
48Oregon~9K0.18×
49Minnesota~10K0.16×
50California~50K0.11×
Fig. 06

Affinity by region

Affinity by region — Bonefish Grill, United States
0.11×1.00×5.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bonefish Grill audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bonefish Grill audience
#·InterestCategoryAffinity×
01AntiqueFarmHouseMovies & TV35.93×
02Mariano'sFood & Beverages32.36×
03Romano's Macaroni GrillFood & Beverages31.47×
04Carrabba's Italian GrillFood & Beverages28.73×
05Maggiano's Little ItalyFood & Beverages15.72×
06Jewel-OscoShopping14.52×
07Famous Dave'sFood & Beverages13.04×
08Saltgrass Steak HouseFood & Beverages12.64×
09Ruby Tuesday (restaurant)Food & Beverages10.77×
10Red RobinFood & Beverages9.98×
11Outback SteakhouseFood & Beverages7.29×
12Red LobsterFood & Beverages7.14×
13The Cheesecake FactoryFood & Beverages7.06×
14Applebee'sFood & Beverages6.64×
15Texas RoadhouseFood & Beverages6.16×
16Olive GardenFood & Beverages5.79×
17LongHorn SteakhouseFood & Beverages4.58×
18Buffalo Wild WingsFood & Beverages3.80×
19SaturdayHome & Garden3.45×
20WingstopFood & Beverages3.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bonefish Grill audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bonefish Grill audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.38×
Urban LifestyleOPEN1.19×
Price SensitivityPREMIUM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bonefish Grill audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.87×
Risk AppetiteTHRILL0.90×
Need for SecurityCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bonefish Grill's target market in United States?

Bonefish Grill's target market in United States covers an estimated 4,386,347 people, concentrated in Florida and Pennsylvania.

02

What is the gender split and age of Bonefish Grill customers?

56.3% of the Bonefish Grill audience are female, 43.7% are male, with an average age of 41.2 years.

03

Which brands do Bonefish Grill fans like most?

Bonefish Grill fans show strongest brand affinity for Carrabba's Italian Grill (28.73×), Mariano's (32.36×), and Texas Roadhouse (6.16×) over the country average.

04

Where do Bonefish Grill fans live in United States?

Bonefish Grill fans in United States are most concentrated in Florida (reach ~1.5M), Pennsylvania (reach ~400K), and North Carolina (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Bonefish Grill fans also like?

Beyond Bonefish Grill itself, the audience over-indexes on Mariano's (32.36×), Texas Roadhouse (6.16×), Jewel-Osco (14.52×), and Olive Garden (5.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bonefish Grill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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