Bonefish Grill Audience in United States

Bonefish Grill logo

Bonefish Grill has an estimated audience of 4,234,874 people in United States. 56.3% are female, 43.7% are male, average age 41.2. Top regions: Florida, Pennsylvania, North Carolina. Top brand affinities: Carrabba's Italian Grill, Texas Roadhouse, Jewel-Osco, Olive Garden, Outback Steakhouse.

The average Bonefish Grill fan in United States is 41.2 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Pennsylvania, North Carolina. Top brand affinities include Carrabba's Italian Grill, Texas Roadhouse, Jewel-Osco, with strongest over-indexing on Carrabba's Italian Grill (28.73× the country average). Demographically, the Bonefish Grill audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Bonefish Grill fans

Demographic split for Bonefish Grill audience in United States
MetricValue
Female56.3%
Male43.7%
Average age41.2
Estimated audience size4,234,874

Audience persona

The typical Bonefish Grill fan in United States is more female, around 41.2 years old, with strong Indulgence tendencies and a notable affinity for Carrabba's Italian Grill.

Top regions in United States

Top regions ranked by reach for Bonefish Grill in United States
RegionReachAffinity
Florida1,367,7434.77×
Pennsylvania435,2533.05×
North Carolina361,3312.84×
New Jersey280,8322.61×
Ohio268,3512.06×
Virginia266,4092.58×
Maryland205,0192.82×
Georgia199,3441.53×
South Carolina179,8162.82×
Colorado146,9622.2×
Michigan142,0431.28×
Tennessee140,2761.65×
Texas128,8620.35×
Indiana117,6761.52×
Illinois110,4260.78×
New York105,8970.45×
Kentucky76,3941.44×
Alabama71,7441.21×
Nevada65,3131.59×
California62,8470.13×
Missouri59,8720.88×
Louisiana47,1630.86×
Arkansas43,7871.26×
Wisconsin42,0250.66×
Kansas35,5561.07×
Washington33,6310.4×
Delaware23,0101.97×
Oklahoma22,0230.47×
Massachusetts18,9680.23×
Nebraska17,3220.82×
Arizona16,4410.19×
Mississippi14,8960.43×
Washington, District of Columbia13,0921.03×
Connecticut9,3760.22×
Minnesota8,8490.15×
West Virginia6,5750.33×
Iowa6,5130.19×
Oregon6,4790.13×
Hawaii5,2760.29×
Utah5,0810.13×
Idaho4,2350.2×
New Hampshire3,4590.21×
Maine3,4410.23×
Rhode Island2,4770.18×
New Mexico2,1150.1×
Montana1,4380.12×
Wyoming1,2120.19×
South Dakota9980.1×
Vermont9500.13×
North Dakota7020.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bonefish Grill audience
BrandAffinityCategory
Carrabba's Italian Grill28.73×Food & Beverages
Texas Roadhouse6.16×Food & Beverages
Jewel-Osco14.52×Shopping
Olive Garden5.79×Food & Beverages
Outback Steakhouse7.29×Food & Beverages
Applebee's6.64×Food & Beverages
Red Robin9.98×Food & Beverages
Red Lobster7.14×Food & Beverages
The Cheesecake Factory7.06×Food & Beverages
AntiqueFarmHouse35.93×Movies & TV
Buffalo Wild Wings3.8×Food & Beverages
Saturday3.45×Home & Garden
Saltgrass Steak House12.64×Food & Beverages
Wingstop3.21×Food & Beverages
LongHorn Steakhouse4.58×Food & Beverages
Romano's Macaroni Grill31.47×Food & Beverages
Ruby Tuesday (restaurant)10.77×Food & Beverages
Panera Bread3.31×Food & Beverages
Friday4.08×Business & Career
The Capital Grille10.49×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bonefish Grill audience
TraitClusterScore
IndulgenceJOY1.58
Convenience OrientationPREMIUM1.43
Urban LifestyleOPEN1.12
Career OrientationPOWER1.12
Price SensitivityPREMIUM1.08
Design AffinityPREMIUM1.08

Worldwide distribution

Worldwide audience distribution share by country for Bonefish Grill
CountryShare
United States97.2%
Germany0.3%
United Kingdom0.3%

See Bonefish Grill audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Bonefish Grill have in United States?

Bonefish Grill has an estimated audience of 4,234,874 people in United States, concentrated in Florida and Pennsylvania.

What is the gender split and age of Bonefish Grill fans?

56.3% of Bonefish Grill fans are female, 43.7% are male, with an average age of 41.2 years.

Which brands do Bonefish Grill fans like most?

Bonefish Grill fans show strongest brand affinity for Carrabba's Italian Grill (28.73×), Texas Roadhouse (6.16×), and Jewel-Osco (14.52×) over the country average.

Where do Bonefish Grill fans live in United States?

Bonefish Grill fans in United States are most concentrated in Florida (reach 1,367,743), Pennsylvania (reach 435,253), and North Carolina (reach 361,331). These three regions account for the largest share of the active audience.

What other brands do Bonefish Grill fans also like?

Beyond Bonefish Grill itself, the audience over-indexes on Texas Roadhouse (6.16×), Jewel-Osco (14.52×), Olive Garden (5.79×), and Outback Steakhouse (7.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bonefish Grill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.