Saltgrass Steak House Audience in United States

Saltgrass Steak House logo

Saltgrass Steak House has an estimated audience of 3,238,608 people in United States. 54.3% are female, 45.7% are male, average age 42.5. Top regions: Texas, Florida, Colorado. Top brand affinities: KennyS, Mothercare, Trimble County, Kentucky, Grinch, Isaac Mizrahi.

The average Saltgrass Steak House fan in United States is 42.5 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Florida, Colorado. Top brand affinities include KennyS, Mothercare, Trimble County, Kentucky, with strongest over-indexing on KennyS (31.91× the country average). Demographically, the Saltgrass Steak House audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Urban Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Saltgrass Steak House fans

Demographic split for Saltgrass Steak House audience in United States
MetricValue
Female54.3%
Male45.7%
Average age42.5
Estimated audience size3,238,608

Audience persona

The typical Saltgrass Steak House fan in United States is balanced, around 42.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for KennyS.

Top regions in United States

Top regions ranked by reach for Saltgrass Steak House in United States
RegionReachAffinity
Texas2,428,95610.06×
Florida232,9701.06×
Colorado195,7843.84×
Louisiana192,4324.61×
Oklahoma150,3794.18×
Arkansas114,5404.29×
North Carolina100,7201.03×
Alabama99,7142.2×
Indiana96,6761.63×
Missouri83,9631.61×
Tennessee77,3721.19×
California72,1920.2×
Kansas68,1752.67×
Mississippi67,0552.51×
Nevada48,6081.55×
Nebraska44,3012.73×
Illinois30,3460.28×
Arizona29,7430.45×
Michigan24,4180.29×
Georgia19,6350.2×
Ohio16,0190.16×
Virginia14,0420.18×
New York13,9330.08×
New Mexico11,5410.71×
Pennsylvania10,4920.1×
Kentucky10,4180.26×
Iowa8,8200.33×
South Carolina8,3430.17×
New Jersey7,7180.09×
Minnesota6,4730.14×
Washington6,1060.09×
Maryland5,7630.1×
Wisconsin5,7190.12×
Massachusetts5,0410.08×
Utah4,7700.16×
Oregon3,6430.1×
Connecticut2,1570.07×
Idaho1,7040.1×
Hawaii1,4490.1×
West Virginia1,3950.09×
Washington, District of Columbia1,2850.13×
South Dakota1,1590.15×
Wyoming1,0920.23×
Montana9790.11×
New Hampshire9640.08×
North Dakota8650.13×
Rhode Island7880.08×
Delaware7220.08×
Maine5900.05×
Alaska5160.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Saltgrass Steak House audience
BrandAffinityCategory
KennyS31.91×Sports
Mothercare6.45×Kids & Family
Trimble County, Kentucky25.48×Travel & Leisure
Grinch4.29×Movies & TV
Isaac Mizrahi16.17×Fashion & Accessoires
Governor of Michigan6.37×Politics & Society
Nationality1.83×Politics & Society
Historic site3.62×Arts & Culture
Israel1.66×Travel & Leisure
Goop4.16×Internet & Social Media
Hibachi6.01×Food & Beverages
Wok4.81×Food & Beverages
Rift24.7×Games
Vocal harmony3.24×Music & Radio
Elsword11.18×Games
Fairy godmother4.96×Literature
Home staging3.45×Home & Garden
Ken Griffey Jr.5.01×Sports
Graham Greene (actor)3.8×
Hipster5.66×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Saltgrass Steak House audience
TraitClusterScore
Urban LifestyleOPEN1.87
IndulgenceJOY1.8
Convenience OrientationPREMIUM1.25
Price SensitivityPREMIUM1.21
SpiritualityBALANCE1.2
ExtroversionTHRILL1.18

Worldwide distribution

Worldwide audience distribution share by country for Saltgrass Steak House
CountryShare
United States97.4%
Brazil0.7%
United Kingdom0.7%

See Saltgrass Steak House audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Saltgrass Steak House have in United States?

Saltgrass Steak House has an estimated audience of 3,238,608 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Saltgrass Steak House fans?

54.3% of Saltgrass Steak House fans are female, 45.7% are male, with an average age of 42.5 years.

Which brands do Saltgrass Steak House fans like most?

Saltgrass Steak House fans show strongest brand affinity for KennyS (31.91×), Mothercare (6.45×), and Trimble County, Kentucky (25.48×) over the country average.

Where do Saltgrass Steak House fans live in United States?

Saltgrass Steak House fans in United States are most concentrated in Texas (reach 2,428,956), Florida (reach 232,970), and Colorado (reach 195,784). These three regions account for the largest share of the active audience.

What other brands do Saltgrass Steak House fans also like?

Beyond Saltgrass Steak House itself, the audience over-indexes on Mothercare (6.45×), Trimble County, Kentucky (25.48×), Grinch (4.29×), and Isaac Mizrahi (16.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Saltgrass Steak House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.