Rascasse Audience Intelligence

Saltgrass Steak House Target Market in United States

A data profile of the people who buy, follow and care about Saltgrass Steak House in United States — modelled from more than twelve digital signal sources. Saltgrass Steak House has an estimated audience of 3,318,099 people in United States.

#59among Restaurants in United States#987among Brand in United States#610in Food & Beverages

The average Saltgrass Steak House fan in United States is 42.5 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, Colorado.

Top brand affinities include Logan's Roadhouse, Jewel-Osco, Fuddruckers, with strongest over-indexing on Logan's Roadhouse (48.63× the country average).

Demographically, the Saltgrass Steak House audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Saltgrass Steak House fan in United States is balanced, around 42.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Logan's Roadhouse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Saltgrass Steak House profile in United States.

Audience size
3.3M
in United States
Gender
54.3%♀
45.7% male
Age
42.5
average years
Country rank
#9452
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Saltgrass Steak House

54.3% are female, 45.7% are male, average age 42.5.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for Saltgrass Steak House audience in United States
MetricValue
Female54.3%
Male45.7%
Average age42.5
Estimated audience size3,318,099
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Saltgrass Steak House audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3922%
40-4927%
50+23%
Fig. 04

Worldwide distribution

97.4%

of the worldwide Saltgrass Steak House audience comes from United States.

Worldwide audience distribution share by country for Saltgrass Steak House
CountryShare
United States97.4%
Brazil0.7%
United Kingdom0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Saltgrass Steak House audience in United States is strongest.

Fig. 05

Top regions by affinity

Saltgrass Steak House customers by region in United States
#RegionReachAffinity×
01Texas~2.5M12.08×
02Oklahoma~200K4.62×
03Louisiana~200K4.58×
04Arkansas~100K4.41×
05Colorado~200K3.99×
06Nebraska~40K2.76×
07Mississippi~60K2.29×
08Kansas~60K2.24×
09Nevada~60K1.88×
10Missouri~100K1.87×
11Alabama~80K1.82×
12Tennessee~80K1.26×
13Florida~300K1.23×
14Indiana~70K1.21×
15North Carolina~90K0.88×
16Vermont~4K0.74×
17Alaska~5K0.66×
18New Mexico~10K0.62×
19Rhode Island~6K0.57×
20Maine~6K0.55×
21Delaware~5K0.55×
22North Dakota~4K0.54×
23Montana~5K0.53×
24South Dakota~4K0.50×
25New Hampshire~6K0.49×
26West Virginia~7K0.47×
27Hawaii~6K0.44×
28Idaho~7K0.41×
29Arizona~20K0.37×
30Washington, District of Columbia~4K0.36×
31Iowa~9K0.34×
32Connecticut~10K0.30×
33Kentucky~10K0.27×
34Utah~7K0.26×
35Oregon~9K0.25×
36Michigan~20K0.24×
37Illinois~20K0.22×
38South Carolina~10K0.22×
39Wisconsin~10K0.21×
40Minnesota~9K0.20×
41Maryland~10K0.19×
42Georgia~20K0.18×
43Virginia~10K0.18×
44Massachusetts~10K0.18×
45California~60K0.17×
46Ohio~20K0.17×
47Washington~10K0.17×
48New Jersey~10K0.16×
49Pennsylvania~20K0.14×
50New York~20K0.11×
Fig. 06

Affinity by region

Affinity by region — Saltgrass Steak House, United States
0.11×1.00×12.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Saltgrass Steak House audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Saltgrass Steak House audience
#·InterestCategoryAffinity×
01Logan's RoadhouseFood & Beverages48.63×
02Black Angus SteakhouseFood & Beverages45.39×
03FuddruckersFood & Beverages40.24×
04Johnny RocketsFood & Beverages38.37×
05L&L Hawaiian BarbecueFood & Beverages35.47×
06Morton's The SteakhouseFood & Beverages30.79×
07Dickey's Barbecue PitFood & Beverages24.24×
08Disney Vacation ClubTravel & Leisure22.49×
09Jewel-OscoShopping22.12×
10Famous Dave'sFood & Beverages20.03×
11Skyline ChiliFood & Beverages16.55×
12Ruth's Chris Steak HouseFood & Beverages15.28×
13BenihanaFood & Beverages14.21×
14Bonefish GrillFood & Beverages12.64×
15LongHorn SteakhouseFood & Beverages6.01×
16Texas RoadhouseFood & Beverages4.95×
17Indeed.comBusiness & Career4.59×
18Solar energyHome & Garden4.27×
19Mortgage loansBusiness & Career3.62×
20McDonald'sFood & Beverages2.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Saltgrass Steak House audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Saltgrass Steak House audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.51×
Urban LifestyleOPEN2.37×
IndulgenceJOY1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Saltgrass Steak House audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
Early Adopter MentalityPOWER0.80×
Healthy LifestyleBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Saltgrass Steak House's target market in United States?

Saltgrass Steak House's target market in United States covers an estimated 3,318,099 people, concentrated in Texas and Florida.

02

What is the gender split and age of Saltgrass Steak House customers?

54.3% of the Saltgrass Steak House audience are female, 45.7% are male, with an average age of 42.5 years.

03

Which brands do Saltgrass Steak House fans like most?

Saltgrass Steak House fans show strongest brand affinity for Logan's Roadhouse (48.63×), Jewel-Osco (22.12×), and Fuddruckers (40.24×) over the country average.

04

Where do Saltgrass Steak House fans live in United States?

Saltgrass Steak House fans in United States are most concentrated in Texas (reach ~2.5M), Florida (reach ~300K), and Colorado (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Saltgrass Steak House fans also like?

Beyond Saltgrass Steak House itself, the audience over-indexes on Jewel-Osco (22.12×), Fuddruckers (40.24×), Black Angus Steakhouse (45.39×), and L&L Hawaiian Barbecue (35.47×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Saltgrass Steak House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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