Rascasse Audience Intelligence

Black Angus Steakhouse Target Market in United States

A data profile of the people who buy, follow and care about Black Angus Steakhouse in United States — modelled from more than twelve digital signal sources. Black Angus Steakhouse has an estimated audience of 1,042,229 people in United States.

#87among Restaurants in United States#2339among Brand in United States#1288in Food & Beverages

The average Black Angus Steakhouse fan in United States is 44.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Arizona, Washington.

Top brand affinities include Saltgrass Steak House, Murphy’s Law, LongHorn Steakhouse, with strongest over-indexing on Saltgrass Steak House (45.39× the country average).

Demographically, the Black Angus Steakhouse audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Black Angus Steakhouse fan in United States is balanced, around 44.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Saltgrass Steak House.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Black Angus Steakhouse profile in United States.

Audience size
1M
in United States
Gender
46.4%♀
53.6% male
Age
44.8
average years
Country rank
#23040
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Black Angus Steakhouse

46.4% are female, 53.6% are male, average age 44.8.

Fig. 02

Gender split

46.4%
Female
53.6%
Male
Demographic split for Black Angus Steakhouse audience in United States
MetricValue
Female46.4%
Male53.6%
Average age44.8
Estimated audience size1,042,229
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Black Angus Steakhouse audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3918%
40-4924%
50+34%
Fig. 04

Worldwide distribution

78.1%

of the worldwide Black Angus Steakhouse audience comes from United States.

Worldwide audience distribution share by country for Black Angus Steakhouse
CountryShare
United States78.1%
Italy4.0%
Japan2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Black Angus Steakhouse audience in United States is strongest.

Fig. 05

Top regions by affinity

Black Angus Steakhouse customers by region in United States
#RegionReachAffinity×
01Hawaii~70K15.35×
02California~700K6.57×
03Arizona~100K6.54×
04New Mexico~30K5.95×
05Washington~100K5.91×
06Oregon~20K1.70×
07Florida~100K1.42×
08Idaho~4K0.86×
09Vermont~1K0.80×
10North Dakota~2K0.78×
11Maine~3K0.74×
12Rhode Island~2K0.72×
13Delaware~2K0.71×
14Alaska~2K0.71×
15Nevada~7K0.70×
16South Dakota~2K0.69×
17New Hampshire~3K0.68×
18Montana~2K0.64×
19West Virginia~3K0.62×
20Mississippi~5K0.61×
21Washington, District of Columbia~2K0.58×
22Nebraska~3K0.57×
23Connecticut~6K0.55×
24Kansas~4K0.48×
25Louisiana~6K0.47×
26Arkansas~4K0.47×
27Oklahoma~5K0.44×
28Kentucky~6K0.43×
29Iowa~4K0.43×
30Alabama~6K0.41×
31Utah~4K0.41×
32Missouri~6K0.35×
33South Carolina~5K0.35×
34Indiana~6K0.34×
35Colorado~6K0.34×
36Wisconsin~5K0.34×
37Minnesota~5K0.34×
38Tennessee~7K0.32×
39Maryland~6K0.32×
40Massachusetts~6K0.31×
41Ohio~9K0.28×
42Virginia~7K0.28×
43Michigan~7K0.27×
44New Jersey~7K0.26×
45Georgia~8K0.25×
46North Carolina~8K0.25×
47Illinois~8K0.24×
48Pennsylvania~8K0.24×
49New York~10K0.20×
50Texas~20K0.19×
Fig. 06

Affinity by region

Affinity by region — Black Angus Steakhouse, United States
0.19×1.00×15.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Black Angus Steakhouse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Black Angus Steakhouse audience
#·InterestCategoryAffinity×
01Ling Tung UniversityBusiness & Career149.41×
02Murphy’s LawMusic & Radio57.01×
03Saltgrass Steak HouseFood & Beverages45.39×
04Morton's The SteakhouseFood & Beverages43.02×
05L&L Hawaiian BarbecueFood & Beverages41.10×
06The KegFood & Beverages32.49×
07Lawry'sFood & Beverages29.12×
08Fleming's Prime Steakhouse & Wine BarFood & Beverages26.74×
09Islands (restaurant)Food & Beverages26.16×
10Ruth's Chris Steak HouseFood & Beverages19.57×
11Logan's RoadhouseFood & Beverages19.10×
12Dickey's Barbecue PitFood & Beverages18.85×
13LongHorn SteakhouseFood & Beverages14.89×
14Pierce CollegeBrand13.79×
15Outback SteakhouseFood & Beverages9.43×
16Free rangePolitics & Society7.52×
17Texas RoadhouseFood & Beverages6.88×
18Applebee'sFood & Beverages4.38×
19Olive GardenFood & Beverages4.29×
20Panda ExpressFood & Beverages2.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Black Angus Steakhouse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Black Angus Steakhouse audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.36×
IndulgenceJOY1.74×
Urban LifestyleOPEN1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Black Angus Steakhouse audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.91×
Early Adopter MentalityPOWER0.93×
CreativityOPEN0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Black Angus Steakhouse's target market in United States?

Black Angus Steakhouse's target market in United States covers an estimated 1,042,229 people, concentrated in California and Arizona.

02

What is the gender split and age of Black Angus Steakhouse customers?

46.4% of the Black Angus Steakhouse audience are female, 53.6% are male, with an average age of 44.8 years.

03

Which brands do Black Angus Steakhouse fans like most?

Black Angus Steakhouse fans show strongest brand affinity for Saltgrass Steak House (45.39×), Murphy’s Law (57.01×), and LongHorn Steakhouse (14.89×) over the country average.

04

Where do Black Angus Steakhouse fans live in United States?

Black Angus Steakhouse fans in United States are most concentrated in California (reach ~700K), Arizona (reach ~100K), and Washington (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Black Angus Steakhouse fans also like?

Beyond Black Angus Steakhouse itself, the audience over-indexes on Murphy’s Law (57.01×), LongHorn Steakhouse (14.89×), Morton's The Steakhouse (43.02×), and Texas Roadhouse (6.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Black Angus Steakhouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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