Rascasse Audience Intelligence

Logan's Roadhouse Target Market in United States

Name: Logan's Roadhouse — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Logan's Roadhouse in United States — modelled from more than twelve digital signal sources. Logan's Roadhouse has an estimated audience of 2,352,491 people in United States.

#65among Restaurants in United States #1261among Brand in United States #763in Food & Beverages

The average Logan's Roadhouse fan in United States is 42.6 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Tennessee, Alabama.

Top brand affinities include Murphy’s Law, Saltgrass Steak House, LongHorn Steakhouse, with strongest over-indexing on Murphy’s Law (65.92× the country average).

Demographically, the Logan's Roadhouse audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Logan's Roadhouse fan in United States is more female, around 42.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Murphy’s Law.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Logan's Roadhouse profile in United States.

Audience size

2.4M

in United States

Gender

59.0%♀

41.0% male

Age

42.6

average years

Country rank

#12500

Brand in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of Logan's Roadhouse

59.0% are female, 41.0% are male, average age 42.6.

Fig. 02

Gender split

59.0%

Female

41.0%

Male

Demographic split for Logan's Roadhouse audience in United States
Metric	Value
Female	59.0%
Male	41.0%
Average age	42.6
Estimated audience size	2,352,491

Fig. 03

Age distribution

Age distribution of the Logan's Roadhouse audience in United States
Age bracket	Share	%
16-19		11%
20-29		17%
30-39		21%
40-49		27%
50+		24%

Fig. 04

Worldwide distribution

97.5%

of the worldwide Logan's Roadhouse audience comes from United States.

Worldwide audience distribution share by country for Logan's Roadhouse
Country	Share
United States	97.5%
China	0.4%
Canada	0.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Logan's Roadhouse audience in United States is strongest.

Fig. 05

Top regions by affinity

Logan's Roadhouse customers by region in United States
#	Region	Reach	×
01	Alabama	~200K	6.62×
02	Tennessee	~300K	5.57×
03	Mississippi	~100K	4.97×
04	South Carolina	~100K	4.01×
05	West Virginia	~40K	3.74×
06	Kentucky	~90K	3.08×
07	Indiana	~100K	2.97×
08	North Carolina	~200K	2.91×
09	Michigan	~200K	2.48×
10	Arkansas	~50K	2.36×
11	Oklahoma	~60K	2.32×
12	Georgia	~100K	1.37×
13	Texas	~300K	1.31×
14	Louisiana	~40K	1.30×
15	Virginia	~60K	1.07×
16	Ohio	~60K	0.85×
17	Alaska	~4K	0.84×
18	Wyoming	~3K	0.81×
19	Vermont	~3K	0.79×
20	North Dakota	~4K	0.76×
21	South Dakota	~4K	0.73×
22	Rhode Island	~5K	0.69×
23	Montana	~4K	0.67×
24	Missouri	~20K	0.65×
25	Florida	~100K	0.64×
26	Hawaii	~6K	0.64×
27	Maine	~5K	0.60×
28	Idaho	~7K	0.58×
29	New Hampshire	~5K	0.55×
30	Delaware	~3K	0.53×
31	Illinois	~30K	0.44×
32	Nebraska	~5K	0.44×
33	New Mexico	~5K	0.42×
34	Utah	~8K	0.37×
35	Connecticut	~9K	0.36×
36	Oregon	~9K	0.35×
37	Iowa	~7K	0.34×
38	Nevada	~7K	0.32×
39	Kansas	~6K	0.32×
40	Pennsylvania	~20K	0.27×
41	Minnesota	~9K	0.26×
42	Wisconsin	~9K	0.25×
43	Massachusetts	~10K	0.24×
44	Washington	~10K	0.23×
45	Maryland	~8K	0.20×
46	Colorado	~8K	0.20×
47	New Jersey	~10K	0.19×
48	Arizona	~9K	0.18×
49	California	~50K	0.17×
50	New York	~10K	0.11×

Affinity by region — Logan's Roadhouse, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Logan's Roadhouse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Logan's Roadhouse audience
#	Interest	Category	×
01	Man vs Food	Movies & TV	79.60×
02	Murphy’s Law	Music & Radio	65.92×
03	Billy Sims BBQ	Food & Beverages	61.52×
04	Saltgrass Steak House	Food & Beverages	48.63×
05	L&L Hawaiian Barbecue	Food & Beverages	37.64×
06	Fuddruckers	Food & Beverages	34.88×
07	Johnny Rockets	Food & Beverages	27.45×
08	Black Angus Steakhouse	Food & Beverages	22.07×
09	Morton's The Steakhouse	Food & Beverages	21.24×
10	Famous Dave's	Food & Beverages	19.49×
11	Benihana	Food & Beverages	15.79×
12	Ruby Tuesday (restaurant)	Food & Beverages	14.37×
13	Maggiano's Little Italy	Food & Beverages	11.61×
14	LongHorn Steakhouse	Food & Beverages	11.44×
15	Ruth's Chris Steak House	Food & Beverages	9.83×
16	The Cheesecake Factory	Food & Beverages	7.83×
17	Applebee's	Food & Beverages	6.89×
18	Outback Steakhouse	Food & Beverages	6.55×
19	Texas Roadhouse	Food & Beverages	6.36×
20	Panda Express	Food & Beverages	4.31×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Logan's Roadhouse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Logan's Roadhouse audience · What stands out
Trait	Cluster	Score
Convenience Orientation	PREMIUM	1.48×
Price Sensitivity	PREMIUM	1.35×
Urban Lifestyle	OPEN	1.28×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Logan's Roadhouse audience · Rather not
Trait	Cluster	Score
Luxury Orientation	PREMIUM	0.91×
Mindfulness	BALANCE	0.92×
Early Adopter Mentality	POWER	0.92×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is Logan's Roadhouse's target market in United States?

Logan's Roadhouse's target market in United States covers an estimated 2,352,491 people, concentrated in Texas and Tennessee.

What is the gender split and age of Logan's Roadhouse customers?

59.0% of the Logan's Roadhouse audience are female, 41.0% are male, with an average age of 42.6 years.

Which brands do Logan's Roadhouse fans like most?

Logan's Roadhouse fans show strongest brand affinity for Murphy’s Law (65.92×), Saltgrass Steak House (48.63×), and LongHorn Steakhouse (11.44×) over the country average.

Where do Logan's Roadhouse fans live in United States?

Logan's Roadhouse fans in United States are most concentrated in Texas (reach ~300K), Tennessee (reach ~300K), and Alabama (reach ~200K). These three regions account for the largest share of the active audience.

What other brands do Logan's Roadhouse fans also like?

Beyond Logan's Roadhouse itself, the audience over-indexes on Saltgrass Steak House (48.63×), LongHorn Steakhouse (11.44×), Texas Roadhouse (6.36×), and L&L Hawaiian Barbecue (37.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Logan's Roadhouse audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Logan's Roadhouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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