Logan's Roadhouse Audience in United States

Logan's Roadhouse logo

Logan's Roadhouse has an estimated audience of 2,372,383 people in United States. 59.0% are female, 41.0% are male, average age 42.6. Top regions: Tennessee, Texas, Alabama. Top brand affinities: Murphy’s Law, Saltgrass Steak House, LongHorn Steakhouse, Texas Roadhouse, L&L Hawaiian Barbecue.

The average Logan's Roadhouse fan in United States is 42.6 years old, more female, and lives primarily in Tennessee. The audience is concentrated in Tennessee, Texas, Alabama. Top brand affinities include Murphy’s Law, Saltgrass Steak House, LongHorn Steakhouse, with strongest over-indexing on Murphy’s Law (65.92× the country average). Demographically, the Logan's Roadhouse audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Price Sensitivity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Logan's Roadhouse fans

Demographic split for Logan's Roadhouse audience in United States
MetricValue
Female59.0%
Male41.0%
Average age42.6
Estimated audience size2,372,383

Audience persona

The typical Logan's Roadhouse fan in United States is more female, around 42.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Murphy’s Law.

Top regions in United States

Top regions ranked by reach for Logan's Roadhouse in United States
RegionReachAffinity
Tennessee272,6625.73×
Texas272,3881.34×
Alabama222,8416.72×
North Carolina216,6623.04×
Michigan169,2042.73×
South Carolina145,8174.09×
Indiana123,1852.84×
Georgia103,5221.42×
Florida98,6260.61×
Kentucky92,6423.11×
Mississippi87,2834.47×
Ohio70,5590.97×
Virginia63,5481.1×
Oklahoma59,8262.27×
California46,7110.18×
Louisiana45,0461.47×
Arkansas43,6002.23×
West Virginia39,2703.55×
Illinois33,0540.42×
Missouri24,9870.65×
Pennsylvania21,2150.27×
Maryland6,0370.15×
New York5,6770.04×
Kansas4,3760.23×
Arizona4,1550.09×
Colorado2,9370.08×
New Jersey2,5050.04×
Wisconsin2,1490.06×
Washington1,7820.04×
Massachusetts1,7280.04×
Minnesota1,6470.05×
Iowa1,3830.07×
Nevada1,3460.06×
Oregon9850.04×
Washington, District of Columbia9780.14×
Utah9400.04×
Connecticut9140.04×
New Mexico8100.07×
Nebraska6740.06×
Hawaii4780.05×
Idaho4600.04×
New Hampshire4420.05×
Delaware4310.07×
Maine3720.04×
Rhode Island2430.03×
Montana2220.03×
South Dakota2190.04×
North Dakota1980.04×
Vermont1270.03×
Wyoming1210.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Logan's Roadhouse audience
BrandAffinityCategory
Murphy’s Law65.92×Music & Radio
Saltgrass Steak House48.63×Food & Beverages
LongHorn Steakhouse11.44×Food & Beverages
Texas Roadhouse6.36×Food & Beverages
L&L Hawaiian Barbecue37.64×Food & Beverages
Fuddruckers34.88×Food & Beverages
Man vs Food79.6×Movies & TV
Benihana15.79×Food & Beverages
Applebee's6.89×Food & Beverages
Morton's The Steakhouse21.24×Food & Beverages
The Cheesecake Factory7.83×Food & Beverages
Panda Express4.31×Food & Beverages
Ruby Tuesday (restaurant)14.37×Food & Beverages
Outback Steakhouse6.55×Food & Beverages
Johnny Rockets27.45×Food & Beverages
Billy Sims BBQ61.52×Food & Beverages
Black Angus Steakhouse22.07×Food & Beverages
The Old Spaghetti Factory17.87×Food & Beverages
Olive Garden3.4×Food & Beverages
Subway2.59×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Logan's Roadhouse audience
TraitClusterScore
Price SensitivityPREMIUM1.48
Family OrientationCONSERVATISM1.46
Convenience OrientationPREMIUM1.45
Quality AwarenessPREMIUM1.32
ExtroversionTHRILL1.31
IndulgenceJOY1.27

Worldwide distribution

Worldwide audience distribution share by country for Logan's Roadhouse
CountryShare
United States97.6%
China0.4%
Canada0.2%

See Logan's Roadhouse audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Logan's Roadhouse have in United States?

Logan's Roadhouse has an estimated audience of 2,372,383 people in United States, concentrated in Tennessee and Texas.

What is the gender split and age of Logan's Roadhouse fans?

59.0% of Logan's Roadhouse fans are female, 41.0% are male, with an average age of 42.6 years.

Which brands do Logan's Roadhouse fans like most?

Logan's Roadhouse fans show strongest brand affinity for Murphy’s Law (65.92×), Saltgrass Steak House (48.63×), and LongHorn Steakhouse (11.44×) over the country average.

Where do Logan's Roadhouse fans live in United States?

Logan's Roadhouse fans in United States are most concentrated in Tennessee (reach 272,662), Texas (reach 272,388), and Alabama (reach 222,841). These three regions account for the largest share of the active audience.

What other brands do Logan's Roadhouse fans also like?

Beyond Logan's Roadhouse itself, the audience over-indexes on Saltgrass Steak House (48.63×), LongHorn Steakhouse (11.44×), Texas Roadhouse (6.36×), and L&L Hawaiian Barbecue (37.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Logan's Roadhouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.