Benihana Audience in United States

Benihana logo

Benihana has an estimated audience of 4,302,853 people in United States. 62.5% are female, 37.5% are male, average age 41.2. Top regions: California, Texas, Florida. Top brand affinities: Fuddruckers, Johnny Rockets, Teppanyaki, Panda Express, Jackie Robinson.

The average Benihana fan in United States is 41.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Fuddruckers, Johnny Rockets, Teppanyaki, with strongest over-indexing on Fuddruckers (33.74× the country average). Demographically, the Benihana audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Benihana fans

Demographic split for Benihana audience in United States
MetricValue
Female62.5%
Male37.5%
Average age41.2
Estimated audience size4,302,853

Audience persona

The typical Benihana fan in United States is more female, around 41.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Fuddruckers.

Top regions in United States

Top regions ranked by reach for Benihana in United States
RegionReachAffinity
California1,625,8143.44×
Texas748,4552.02×
Florida700,7332.41×
Illinois324,7782.27×
New York324,3101.35×
Michigan296,4132.63×
Georgia194,8381.47×
Arizona185,1032.11×
New Jersey176,5681.61×
Minnesota173,8832.82×
Colorado171,0692.52×
Ohio144,5721.09×
Pennsylvania134,6590.93×
Nevada108,0882.6×
Oregon88,5651.8×
Maryland73,3350.99×
Virginia73,1510.7×
Tennessee68,0810.79×
Indiana66,5150.85×
Arkansas63,7111.8×
Utah62,0991.61×
Wisconsin53,7710.83×
North Carolina53,3040.41×
Washington47,8010.55×
Massachusetts27,7660.33×
South Carolina26,2740.41×
Missouri24,0510.35×
Louisiana23,5930.43×
Alabama21,3680.36×
Alaska20,4422.22×
Kentucky18,3960.34×
Connecticut17,7430.41×
Mississippi17,7280.5×
Oklahoma15,7010.33×
Washington, District of Columbia15,5341.2×
Kansas10,7620.32×
Iowa9,6250.27×
Hawaii8,9520.48×
Nebraska7,2230.33×
New Mexico6,5580.3×
Idaho6,4080.3×
Delaware5,6360.47×
West Virginia4,7360.24×
Rhode Island3,7310.27×
New Hampshire3,5900.21×
Maine3,1920.21×
Montana2,6060.22×
South Dakota2,2270.22×
North Dakota2,0790.24×
Wyoming1,6090.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Benihana audience
BrandAffinityCategory
Fuddruckers33.74×Food & Beverages
Johnny Rockets33.45×Food & Beverages
Teppanyaki21.05×Food & Beverages
Panda Express4.03×Food & Beverages
Jackie Robinson13.83×Sports
Saltgrass Steak House14.21×Food & Beverages
Smith & Wollensky43.19×Business & Career
Plan B (musician)11.32×Music & Radio
Kobe18.76×Travel & Leisure
Leslie Bibb11.99×Fashion & Accessoires
Sushi6.12×Food & Beverages
The Old Spaghetti Factory17.19×Food & Beverages
Buca di Beppo16.5×Food & Beverages
Sbarro20.62×Food & Beverages
Carrabba's Italian Grill8.55×Food & Beverages
Gorillaz9.28×Music & Radio
Nurse Jackie10.7×Movies & TV
San Diego State Aztecs football22.39×Sports
Macy's1.98×Shopping
Saturday2.31×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Benihana audience
TraitClusterScore
Luxury OrientationPREMIUM2.33
Risk AppetiteTHRILL2.07
IndulgenceJOY1.89
LGBTQ+ IdentityOPEN1.69
Family OrientationCONSERVATISM1.46
ExtroversionTHRILL1.39

Worldwide distribution

Worldwide audience distribution share by country for Benihana
CountryShare
United States81.4%
United Kingdom2.7%
Saudi Arabia1.4%

See Benihana audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Benihana have in United States?

Benihana has an estimated audience of 4,302,853 people in United States, concentrated in California and Texas.

What is the gender split and age of Benihana fans?

62.5% of Benihana fans are female, 37.5% are male, with an average age of 41.2 years.

Which brands do Benihana fans like most?

Benihana fans show strongest brand affinity for Fuddruckers (33.74×), Johnny Rockets (33.45×), and Teppanyaki (21.05×) over the country average.

Where do Benihana fans live in United States?

Benihana fans in United States are most concentrated in California (reach 1,625,814), Texas (reach 748,455), and Florida (reach 700,733). These three regions account for the largest share of the active audience.

What other brands do Benihana fans also like?

Beyond Benihana itself, the audience over-indexes on Johnny Rockets (33.45×), Teppanyaki (21.05×), Panda Express (4.03×), and Jackie Robinson (13.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Benihana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.