Rascasse Audience Intelligence

Benihana Target Market in United States

A data profile of the people who buy, follow and care about Benihana in United States — modelled from more than twelve digital signal sources. Benihana has an estimated audience of 3,882,511 people in United States.

#52among Restaurants in United States#846among Brand in United States#531in Food & Beverages

The average Benihana fan in United States is 41.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Fuddruckers, Johnny Rockets, Teppanyaki, with strongest over-indexing on Fuddruckers (33.74× the country average).

Demographically, the Benihana audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Urban Lifestyle, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Benihana fan in United States is more female, around 41.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Fuddruckers.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Benihana profile in United States.

Audience size
3.9M
in United States
Gender
62.5%♀
37.5% male
Age
41.2
average years
Country rank
#8235
Brand in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Benihana

62.5% are female, 37.5% are male, average age 41.2.

Fig. 02

Gender split

62.5%
Female
37.5%
Male
Demographic split for Benihana audience in United States
MetricValue
Female62.5%
Male37.5%
Average age41.2
Estimated audience size3,882,511
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Benihana audience in United States
Age bracketShare%
16-1914%
20-2919%
30-3922%
40-4922%
50+23%
Fig. 04

Worldwide distribution

79.8%

of the worldwide Benihana audience comes from United States.

Worldwide audience distribution share by country for Benihana
CountryShare
United States79.8%
United Kingdom2.7%
Saudi Arabia1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Benihana audience in United States is strongest.

Fig. 05

Top regions by affinity

Benihana customers by region in United States
#RegionReachAffinity×
01Alaska~30K3.27×
02California~1.5M3.23×
03Nevada~100K3.07×
04Minnesota~200K2.82×
05Colorado~200K2.44×
06Michigan~300K2.33×
07Florida~700K2.25×
08Arkansas~80K2.12×
09Arizona~200K2.09×
10Illinois~300K2.08×
11Texas~700K1.85×
12Oregon~90K1.85×
13Utah~70K1.80×
14New Jersey~200K1.55×
15Georgia~200K1.40×
16New York~300K1.29×
17Washington, District of Columbia~20K1.17×
18Ohio~100K1.09×
19Maryland~70K0.92×
20Pennsylvania~100K0.88×
21Wisconsin~50K0.81×
22Indiana~60K0.79×
23Tennessee~70K0.78×
24Virginia~70K0.66×
25Washington~40K0.51×
26Mississippi~20K0.50×
27Hawaii~9K0.49×
28Delaware~6K0.49×
29New Mexico~10K0.47×
30Louisiana~20K0.40×
31Connecticut~20K0.39×
32North Dakota~3K0.39×
33Vermont~3K0.39×
34South Carolina~20K0.38×
35North Carolina~50K0.37×
36South Dakota~4K0.37×
37Rhode Island~5K0.36×
38Alabama~20K0.35×
39Nebraska~8K0.35×
40Montana~4K0.35×
41Missouri~20K0.34×
42Kentucky~20K0.34×
43Oklahoma~20K0.34×
44Kansas~10K0.34×
45Idaho~7K0.34×
46West Virginia~7K0.33×
47Massachusetts~30K0.32×
48Iowa~10K0.31×
49New Hampshire~5K0.31×
50Maine~5K0.31×
Fig. 06

Affinity by region

Affinity by region — Benihana, United States
0.31×1.00×3.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Benihana audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Benihana audience
#·InterestCategoryAffinity×
01Smith & WollenskyBusiness & Career43.19×
02McCormick & Schmick'sFood & Beverages35.10×
03FuddruckersFood & Beverages33.74×
04Johnny RocketsFood & Beverages33.45×
05TeppanyakiFood & Beverages21.05×
06SbarroFood & Beverages20.62×
07KobeTravel & Leisure18.76×
08Famous Dave'sFood & Beverages18.16×
09The Old Spaghetti FactoryFood & Beverages17.19×
10Buca di BeppoFood & Beverages16.50×
11Saltgrass Steak HouseFood & Beverages14.21×
12Jackie RobinsonSports13.83×
13Leslie BibbFashion & Accessoires11.99×
14Plan B (musician)Music & Radio11.32×
15Nurse JackieMovies & TV10.70×
16Maggiano's Little ItalyFood & Beverages10.34×
17GorillazMusic & Radio9.28×
18Carrabba's Italian GrillFood & Beverages8.55×
19SushiFood & Beverages6.12×
20Panda ExpressFood & Beverages4.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Benihana audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Benihana audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.50×
TravellingTHRILL1.43×
Quality AwarenessPREMIUM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Benihana audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.93×
DIY MentalityTHRILL0.97×
SustainabilityBALANCE0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Benihana's target market in United States?

Benihana's target market in United States covers an estimated 3,882,511 people, concentrated in California and Texas.

02

What is the gender split and age of Benihana customers?

62.5% of the Benihana audience are female, 37.5% are male, with an average age of 41.2 years.

03

Which brands do Benihana fans like most?

Benihana fans show strongest brand affinity for Fuddruckers (33.74×), Johnny Rockets (33.45×), and Teppanyaki (21.05×) over the country average.

04

Where do Benihana fans live in United States?

Benihana fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~700K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Benihana fans also like?

Beyond Benihana itself, the audience over-indexes on Johnny Rockets (33.45×), Teppanyaki (21.05×), Famous Dave's (18.16×), and Panda Express (4.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Restaurants audiences in United States

See Benihana audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Benihana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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