Kobe Audience in United States

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Kobe has an estimated audience of 1,527,523 people in United States. 31.1% are female, 68.9% are male, average age 32.0. Top regions: Florida, California, Texas. Top brand affinities: Mangaka, Combat sport, Chili con carne, Nebraska Cornhuskers football, Isaac Mizrahi.

The average Kobe fan in United States is 32.0 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Mangaka, Combat sport, Chili con carne, with strongest over-indexing on Mangaka (6.6× the country average). Demographically, the Kobe audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Kobe fans

Demographic split for Kobe audience in United States
MetricValue
Female31.1%
Male68.9%
Average age32.0
Estimated audience size1,527,523

Audience persona

The typical Kobe fan in United States is more male, around 32.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Mangaka.

Top regions in United States

Top regions ranked by reach for Kobe in United States
RegionReachAffinity
Florida160,5001.55×
California152,3630.91×
Texas120,6150.92×
Georgia67,4471.43×
New York67,0290.79×
North Carolina60,8781.32×
Illinois45,9950.9×
Missouri40,2821.64×
Pennsylvania35,5340.69×
Maryland34,1401.3×
Ohio33,2320.71×
Tennessee31,9901.04×
Virginia30,2200.81×
Alabama27,7291.3×
Michigan27,0250.68×
New Jersey26,3880.68×
Arizona25,9270.83×
Kansas24,1882.01×
Washington23,4910.77×
Massachusetts22,5220.75×
Indiana22,1110.79×
South Carolina21,4840.93×
Arkansas20,5811.64×
Minnesota19,8970.91×
Louisiana18,0630.92×
Wisconsin15,7470.69×
Kentucky14,3230.75×
Oklahoma13,2640.78×
Colorado12,9470.54×
Maine12,9462.37×
Oregon12,7040.73×
North Dakota11,6033.7×
Connecticut11,2990.74×
Mississippi9,8020.78×
Nebraska9,7341.27×
Iowa9,6320.77×
Utah9,4710.69×
Nevada9,2590.63×
Montana8,1911.93×
West Virginia7,7971.1×
New Mexico5,9750.78×
Hawaii5,1910.79×
Washington, District of Columbia4,6931.02×
New Hampshire3,8020.63×
Idaho3,6550.48×
Rhode Island2,8990.6×
Delaware2,8860.68×
South Dakota2,6530.75×
Alaska2,0600.63×
Vermont1,3320.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kobe audience
BrandAffinityCategory
Mangaka6.6×Literature
Combat sport2.25×Sports
Chili con carne8.64×Food & Beverages
Nebraska Cornhuskers football3.69×Sports
Isaac Mizrahi15.77×Fashion & Accessoires
Ellen Burstyn8.82×Movies & TV
Preacher (comics)8.11×Literature
Home staging4.3×Home & Garden
The Cell9.5×Movies & TV
Home equity1.6×Home & Garden
Natural rubber1.64×Cars & Mobility
Consequence (rapper)4.64×Music & Radio
Bank account1.77×Business & Career
Nebraska Cornhuskers6.02×Sports
Khulna University19.83×Business & Career
Cam Ward2.65×Sports
JDSU2.11×Business & Career
Thom Browne6.45×Fashion & Accessoires
KennyS8.05×Sports
Nipsey Hussle3.42×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kobe audience
TraitClusterScore
Early Adopter MentalityPOWER2.01
Risk AppetiteTHRILL1.5
Luxury OrientationPREMIUM1.36
LGBTQ+ IdentityOPEN1.3
SustainabilityBALANCE1.25
Urban LifestyleOPEN1.2

Worldwide distribution

Worldwide audience distribution share by country for Kobe
CountryShare
Japan42.5%
United States18.4%
Italy4.2%

See Kobe audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Kobe have in United States?

Kobe has an estimated audience of 1,527,523 people in United States, concentrated in Florida and California.

What is the gender split and age of Kobe fans?

31.1% of Kobe fans are female, 68.9% are male, with an average age of 32.0 years.

Which brands do Kobe fans like most?

Kobe fans show strongest brand affinity for Mangaka (6.6×), Combat sport (2.25×), and Chili con carne (8.64×) over the country average.

Where do Kobe fans live in United States?

Kobe fans in United States are most concentrated in Florida (reach 160,500), California (reach 152,363), and Texas (reach 120,615). These three regions account for the largest share of the active audience.

What other brands do Kobe fans also like?

Beyond Kobe itself, the audience over-indexes on Combat sport (2.25×), Chili con carne (8.64×), Nebraska Cornhuskers football (3.69×), and Isaac Mizrahi (15.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kobe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.