Rascasse Audience Intelligence

Kobe Audience in United States

A data profile of the people who buy, follow and care about Kobe in United States — modelled from more than twelve digital signal sources. Kobe has an estimated audience of 1,527,523 people in United States.

#245among City in United States#1447among POI in United States#1328in Travel & Leisure

The average Kobe fan in United States is 32.0 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Larry Page, Bill Russell, Benihana, with strongest over-indexing on Larry Page (108.56× the country average).

Demographically, the Kobe audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kobe fan in United States is more male, around 32.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Larry Page.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kobe profile in United States.

Audience size
1.5M
in United States
Gender
31.1%♀
68.9% male
Age
32.0
average years
Country rank
#17519
POI in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kobe fans

31.1% are female, 68.9% are male, average age 32.0.

Fig. 02

Gender split

31.1%
Female
68.9%
Male
Demographic split for Kobe audience in United States
MetricValue
Female31.1%
Male68.9%
Average age32.0
Estimated audience size1,527,523
Fig. 03

Age distribution

Ø 32.0
average years
Age distribution of the Kobe audience in United States
Age bracketShare%
16-1936%
20-2926%
30-3917%
40-4913%
50+8%
Fig. 04

Worldwide distribution

18.3%

of the worldwide Kobe audience comes from United States.

Worldwide audience distribution share by country for Kobe
CountryShare
Japan42.5%
United States18.3%
Italy4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kobe audience in United States is strongest.

Fig. 05

Top regions by affinity

Kobe fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~10K3.44×
02Maine~10K2.35×
03Montana~8K1.87×
04Kansas~20K1.76×
05Arkansas~20K1.59×
06Florida~200K1.50×
07Georgia~70K1.43×
08Missouri~30K1.41×
09Nebraska~10K1.31×
10Alabama~30K1.30×
11North Carolina~60K1.28×
12Maryland~30K1.24×
13West Virginia~8K1.10×
14South Carolina~20K1.01×
15Texas~100K0.97×
16Tennessee~30K0.97×
17Washington, District of Columbia~4K0.97×
18Arizona~30K0.96×
19South Dakota~3K0.93×
20Louisiana~20K0.92×
21California~100K0.89×
22Illinois~50K0.89×
23Minnesota~20K0.88×
24Oklahoma~10K0.88×
25Hawaii~6K0.88×
26Mississippi~10K0.86×
27Indiana~20K0.83×
28Alaska~3K0.83×
29Kentucky~20K0.81×
30Iowa~10K0.81×
31New Mexico~6K0.80×
32Virginia~30K0.79×
33New York~70K0.78×
34Washington~20K0.78×
35Delaware~3K0.76×
36Oregon~10K0.75×
37Utah~10K0.74×
38Pennsylvania~40K0.73×
39Ohio~30K0.73×
40Massachusetts~20K0.72×
41Connecticut~10K0.72×
42Wisconsin~20K0.71×
43New Jersey~30K0.69×
44Michigan~30K0.68×
45Nevada~9K0.64×
46Rhode Island~3K0.64×
47New Hampshire~4K0.62×
48Vermont~2K0.57×
49Colorado~10K0.56×
50Idaho~4K0.56×
Fig. 06

Affinity by region

Affinity by region — Kobe, United States
0.56×1.00×3.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kobe audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kobe audience
#·InterestCategoryAffinity×
01Larry PagePolitics & Society108.56×
02OttomanHome & Garden71.09×
03Bill RussellSports40.81×
04Zach LaVineSports23.37×
05Topher GraceMovies & TV20.00×
06The HivesMusic & Radio20.00×
07The Middle (TV series)Movies & TV19.17×
08BenihanaFood & Beverages18.76×
09Santana (band)Music & Radio17.23×
10Liza MinnelliMusic & Radio13.43×
11Christina RicciMovies & TV7.82×
12Mortal KombatGames7.70×
13PumaFashion & Accessoires6.76×
14Michael JordanSports5.77×
15LeBron JamesSports4.32×
16NikeFashion & Accessoires3.13×
17Planet FitnessSports2.59×
18FIFA World CupSports2.54×
19SpotifyInternet & Social Media2.02×
20SupermanMovies & TV1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kobe audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kobe audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.86×
Risk AppetiteTHRILL1.51×
Urban LifestyleOPEN1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kobe audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.71×
Family OrientationCONSERVATISM0.78×
Quality AwarenessPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kobe have in United States?

Kobe has an estimated audience of 1,527,523 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Kobe fans?

31.1% of Kobe fans are female, 68.9% are male, with an average age of 32.0 years.

03

Which brands do Kobe fans like most?

Kobe fans show strongest brand affinity for Larry Page (108.56×), Bill Russell (40.81×), and Benihana (18.76×) over the country average.

04

Where do Kobe fans live in United States?

Kobe fans in United States are most concentrated in Florida (reach ~200K), California (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Kobe fans also like?

Beyond Kobe itself, the audience over-indexes on Bill Russell (40.81×), Benihana (18.76×), Ottoman (71.09×), and Topher Grace (20×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kobe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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