Puma Audience in United States

Puma has an estimated audience of 7,751,547 people in United States. 39.1% are female, 60.9% are male, average age 32.4. Top regions: California, Texas, New York. Top brand affinities: Google Maps, Enterprise Rent-A-Car, Indeed.com, ASICS, DraftKings.

The average Puma fan in United States is 32.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Google Maps, Enterprise Rent-A-Car, Indeed.com, with strongest over-indexing on Google Maps (9.5× the country average). Demographically, the Puma audience skews more male with an average age of 32.4, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

Demographics of Puma fans

Demographic split for Puma audience in United States
MetricValue
Female39.1%
Male60.9%
Average age32.4
Estimated audience size7,751,547

Audience persona

The typical Puma fan in United States is more male, around 32.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Puma in United States
RegionReachAffinity
California1,300,9851.53×
Texas906,2061.36×
New York685,5641.58×
Florida676,0991.29×
Illinois315,7181.22×
Georgia306,0031.28×
New Jersey298,0441.51×
Pennsylvania276,0111.06×
North Carolina263,2001.13×
Ohio233,6600.98×
Virginia212,1601.12×
Massachusetts206,2971.35×
Michigan197,9380.98×
Arizona188,4831.19×
Maryland176,7301.33×
Washington162,4621.04×
Tennessee154,5130.99×
Indiana143,3081.01×
South Carolina122,3741.05×
Alabama120,3491.11×
Missouri120,2710.96×
Colorado117,5330.96×
Wisconsin103,3350.89×
Nevada99,1751.32×
Louisiana97,9670.98×
Minnesota95,6040.86×
Connecticut92,5551.19×
Oregon82,7580.93×
Oklahoma82,0530.95×
Kentucky81,2510.84×
Utah69,0390.99×
Mississippi59,7970.94×
Kansas57,2820.94×
Arkansas56,9700.89×
Iowa50,5220.79×
New Mexico34,2690.88×
Nebraska33,1180.85×
Idaho27,1110.7×
Washington, District of Columbia26,1041.12×
New Hampshire26,0030.85×
West Virginia25,6450.71×
Delaware23,4651.1×
Rhode Island22,7020.92×
Hawaii21,3490.64×
Maine21,2120.76×
South Dakota11,9610.67×
Montana11,5440.54×
Alaska11,4030.69×
North Dakota10,2550.64×
Vermont9,6310.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Puma audience
BrandAffinityCategory
Google Maps9.5×Internet & Social Media
Enterprise Rent-A-Car11.35×Cars & Mobility
Indeed.com7.68×Business & Career
ASICS15.76×Fashion & Accessoires
DraftKings25.48×Sports
Capital One6×Business & Career
Kia Sportage31.07×Cars & Mobility
Novak Djokovic19.83×Sports
Sneaker collecting9.33×Fashion & Accessoires
Aaron Rodgers9.39×Sports
Apple Store10.9×Shopping
Luka Dončić14.38×Sports
JD Sports16.36×Shopping
Houston Astros10.57×Sports
StubHub11.14×Travel & Leisure
Beetlejuice5.68×Movies & TV
Vin Diesel17.89×Movies & TV
Camila Cabello21.25×Music & Radio
Circle K8.01×Shopping
ICloud10.33×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Puma audience
TraitClusterScore
Early Adopter MentalityPOWER2.24
LGBTQ+ IdentityOPEN1.88
Luxury OrientationPREMIUM1.77
SustainabilityBALANCE1.75
Design AffinityPREMIUM1.46
Sports ActivityPOWER1.39

Worldwide distribution

Worldwide audience distribution share by country for Puma
CountryShare
United States12.1%
Mexico8.7%
Brazil7.6%

See Puma audiences in other countries

More Sportswear audiences in United States

Frequently asked questions

How many fans does Puma have in United States?

Puma has an estimated audience of 7,751,547 people in United States, concentrated in California and Texas.

What is the gender split and age of Puma fans?

39.1% of Puma fans are female, 60.9% are male, with an average age of 32.4 years.

Which brands do Puma fans like most?

Puma fans show strongest brand affinity for Google Maps (9.5×), Enterprise Rent-A-Car (11.35×), and Indeed.com (7.68×) over the country average.

Where do Puma fans live in United States?

Puma fans in United States are most concentrated in California (reach 1,300,985), Texas (reach 906,206), and New York (reach 685,564). These three regions account for the largest share of the active audience.

What other brands do Puma fans also like?

Beyond Puma itself, the audience over-indexes on Enterprise Rent-A-Car (11.35×), Indeed.com (7.68×), ASICS (15.76×), and DraftKings (25.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Puma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.