Streetwear Audience in United States

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Streetwear has an estimated audience of 36,278,784 people in United States. 51.3% are female, 48.7% are male, average age 32.9. Top regions: California, Texas, Florida. Top brand affinities: Beauty, Macy's, Princess Polly, Hair Extensions, Curly Hair.

The average Streetwear fan in United States is 32.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Beauty, Macy's, Princess Polly, with strongest over-indexing on Beauty (1.75× the country average). Demographically, the Streetwear audience skews balanced with an average age of 32.9, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Streetwear fans

Demographic split for Streetwear audience in United States
MetricValue
Female51.3%
Male48.7%
Average age32.9
Estimated audience size36,278,784

Audience persona

The typical Streetwear fan in United States is balanced, around 32.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Beauty.

Top regions in United States

Top regions ranked by reach for Streetwear in United States
RegionReachAffinity
California6,681,7591.67×
Texas3,791,5661.22×
Florida3,168,7381.29×
New York2,795,0061.38×
Georgia1,593,2761.43×
Illinois1,321,2401.09×
North Carolina1,228,7711.13×
Pennsylvania1,161,8570.95×
New Jersey1,081,8761.17×
Virginia1,038,8851.18×
Ohio976,7040.87×
Washington892,6521.23×
Michigan871,7560.92×
Arizona819,1771.11×
Massachusetts776,5451.09×
Maryland728,0781.17×
Tennessee708,4300.97×
Indiana645,7340.97×
South Carolina552,3531.01×
Colorado552,2820.97×
Missouri539,1160.92×
Alabama522,3621.03×
Minnesota487,4810.94×
Louisiana482,3831.03×
Oregon466,8571.12×
Nevada466,8091.33×
Wisconsin445,7510.82×
Kentucky441,0640.97×
Oklahoma412,6381.02×
Connecticut400,4331.1×
Utah356,9251.1×
Mississippi292,7190.98×
Kansas271,6660.95×
Arkansas266,8910.89×
Hawaii229,3811.47×
Iowa221,8570.74×
New Mexico171,8290.94×
Idaho161,5490.89×
Nebraska155,1530.85×
West Virginia132,5180.78×
Washington, District of Columbia129,9081.19×
Rhode Island115,2221×
New Hampshire101,1120.71×
Delaware93,0460.93×
Maine85,8970.66×
Alaska59,5930.77×
Montana58,9720.59×
North Dakota53,7660.72×
South Dakota52,6300.63×
Vermont39,8940.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Streetwear audience
BrandAffinityCategory
Beauty1.75×Beauty & Wellness
Macy's2.07×Shopping
Princess Polly5.3×Fashion & Accessoires
Hair Extensions2.96×Beauty & Wellness
Curly Hair2.97×Beauty & Wellness
Hip hop music1.56×Music & Radio
NBA Finals2.42×Sports
NBA playoffs2.52×Sports
Sneaker collecting3.01×Fashion & Accessoires
Nike2.35×Fashion & Accessoires
Lace wig2.45×Beauty & Wellness
Self care1.97×Health
Underground hip hop2.67×Music & Radio
Wig2.08×Beauty & Wellness
Fashion Nova2.11×Shopping
Rhianna (singer)3.68×Music & Radio
Long hair2.48×Beauty & Wellness
Livemusic2.01×Music & Radio
Fashion design1.51×Business & Career
Sneakers (footwear)1.71×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Streetwear audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.77
Early Adopter MentalityPOWER1.75
Luxury OrientationPREMIUM1.33
Design AffinityPREMIUM1.33
SustainabilityBALANCE1.28
Social Media UsageJOY1.12

Worldwide distribution

Worldwide audience distribution share by country for Streetwear
CountryShare
United States18.3%
China9.7%
Japan9.4%

See Streetwear audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Streetwear have in United States?

Streetwear has an estimated audience of 36,278,784 people in United States, concentrated in California and Texas.

What is the gender split and age of Streetwear fans?

51.3% of Streetwear fans are female, 48.7% are male, with an average age of 32.9 years.

Which brands do Streetwear fans like most?

Streetwear fans show strongest brand affinity for Beauty (1.75×), Macy's (2.07×), and Princess Polly (5.3×) over the country average.

Where do Streetwear fans live in United States?

Streetwear fans in United States are most concentrated in California (reach 6,681,759), Texas (reach 3,791,566), and Florida (reach 3,168,738). These three regions account for the largest share of the active audience.

What other brands do Streetwear fans also like?

Beyond Streetwear itself, the audience over-indexes on Macy's (2.07×), Princess Polly (5.3×), Hair Extensions (2.96×), and Curly Hair (2.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Streetwear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.