A data profile of the people who buy, follow and care about Streetwear in India — modelled from more than twelve digital signal sources. Streetwear has an estimated audience of 4,904,734 people in India.
The average Streetwear fan in India is 30.0 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Karnataka.
Top brand affinities include Designer clothing, Wardrobe, Bridesmaid, with strongest over-indexing on Designer clothing (1.69× the country average).
Demographically, the Streetwear audience skews more male with an average age of 30.0, and over-indexes on personality traits such as Early Adopter Mentality, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Streetwear fan in India is more male, around 30.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Designer clothing.
The key figures that characterise the Streetwear profile in India.
35.6% are female, 64.4% are male, average age 30.0.
| Metric | Value |
|---|---|
| Female | 35.6% |
| Male | 64.4% |
| Average age | 30.0 |
| Estimated audience size | 4,904,734 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 30% | |
| 30-39 | 16% | |
| 40-49 | 10% | |
| 50+ | 5% |
of the worldwide Streetwear audience comes from India.
| Country | Share |
|---|---|
| United States | 18.3% |
| China | 9.7% |
| Japan | 9.4% |
Where the Streetwear audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Manipur | ~8K | 1.30× | |
| 02 | Nagaland | ~4K | 1.29× | |
| 03 | Mizoram | ~4K | 1.29× | |
| 04 | Meghalaya | ~6K | 1.21× | |
| 05 | Arunachal Pradesh | ~3K | 1.12× | |
| 06 | Sikkim | ~2K | 1.12× | |
| 07 | Kerala | ~80K | 1.05× | |
| 08 | Maharashtra | ~300K | 1.04× | |
| 09 | Assam | ~50K | 1.04× | |
| 10 | Goa | ~5K | 1.02× | |
| 11 | Uttarakhand | ~20K | 1.01× | |
| 12 | Karnataka | ~100K | 1.00× | |
| 13 | Tripura | ~6K | 0.95× | |
| 14 | Haryana | ~60K | 0.89× | |
| 15 | Chhattisgarh | ~30K | 0.89× | |
| 16 | Gujarat | ~100K | 0.88× | |
| 17 | Tamil Nadu | ~100K | 0.88× | |
| 18 | Telangana | ~60K | 0.88× | |
| 19 | Himachal Pradesh | ~20K | 0.86× | |
| 20 | Punjab (region) | ~60K | 0.85× | |
| 21 | Madhya Pradesh | ~80K | 0.81× | |
| 22 | Rajasthan | ~90K | 0.80× | |
| 23 | West Bengal | ~100K | 0.79× | |
| 24 | Jharkhand | ~30K | 0.77× | |
| 25 | Andhra Pradesh | ~50K | 0.75× | |
| 26 | Jammu and Kashmir | ~20K | 0.74× | |
| 27 | Uttar Pradesh | ~200K | 0.70× | |
| 28 | Odisha | ~40K | 0.70× | |
| 29 | Bihar | ~60K | 0.61× |
The strongest cross-interests of the Streetwear audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wardrobe | Fashion & Accessoires | 1.94× | ||
| 02 | Fashion blog | Fashion & Accessoires | 1.92× | ||
| 03 | Fine-art photography | Technology & Electronics | 1.88× | ||
| 04 | Google News | News | 1.87× | ||
| 05 | Makeup Tutorials | Beauty & Wellness | 1.81× | ||
| 06 | BTS | Music & Radio | 1.75× | ||
| 07 | Fashion show | Fashion & Accessoires | 1.73× | ||
| 08 | Natural skin care | Beauty & Wellness | 1.73× | ||
| 09 | Designer clothing | Fashion & Accessoires | 1.69× | ||
| 10 | Image editing | Technology & Electronics | 1.63× | ||
| 11 | Outdoor Photographer | Arts & Culture | 1.62× | ||
| 12 | Engagement | Kids & Family | 1.60× | ||
| 13 | Bridesmaid | Kids & Family | 1.58× | ||
| 14 | Block B | Music & Radio | 1.57× | ||
| 15 | Wedding cake | Food & Beverages | 1.57× | ||
| 16 | Self care | Health | 1.56× | ||
| 17 | Video editing | Technology & Electronics | 1.56× | ||
| 18 | Street photography | Technology & Electronics | 1.56× | ||
| 19 | Art jewelry | Fashion & Accessoires | 1.56× | ||
| 20 | Engagement ring | Fashion & Accessoires | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.11× | |
| Mindfulness | BALANCE | 1.08× | |
| Extroversion | THRILL | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.58× | |
| Convenience Orientation | PREMIUM | 0.60× | |
| Patriotism | CONSERVATISM | 0.62× |
Streetwear has an estimated audience of 4,904,734 people in India, concentrated in Maharashtra and Uttar Pradesh.
35.6% of Streetwear fans are female, 64.4% are male, with an average age of 30.0 years.
Streetwear fans show strongest brand affinity for Designer clothing (1.69×), Wardrobe (1.94×), and Bridesmaid (1.58×) over the country average.
Streetwear fans in India are most concentrated in Maharashtra (reach ~300K), Uttar Pradesh (reach ~200K), and Karnataka (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Streetwear itself, the audience over-indexes on Wardrobe (1.94×), Bridesmaid (1.58×), Engagement ring (1.54×), and BTS (1.75×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Streetwear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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