A data profile of the people who buy, follow and care about Streetwear in Austria — modelled from more than twelve digital signal sources. Streetwear has an estimated audience of 891,117 people in Austria.
The average Streetwear fan in Austria is 36.1 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Nike, Hervis, Adidas, with strongest over-indexing on Nike (2.3× the country average).
Demographically, the Streetwear audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Streetwear fan in Austria is more female, around 36.1 years old, with strong Patriotism tendencies and a notable affinity for Nike.
The key figures that characterise the Streetwear profile in Austria.
57.9% are female, 42.1% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 36.1 |
| Estimated audience size | 891,117 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 27% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 12% |
of the worldwide Streetwear audience comes from Austria.
| Country | Share |
|---|---|
| United States | 18.3% |
| China | 9.7% |
| Japan | 9.4% |
Where the Streetwear audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tyrol | ~70K | 1.13× | |
| 02 | Vorarlberg | ~40K | 1.13× | |
| 03 | Lower Austria | ~100K | 1.04× | |
| 04 | Vienna | ~200K | 1.02× | |
| 05 | Upper Austria | ~100K | 1.00× | |
| 06 | Salzburg | ~60K | 0.98× | |
| 07 | Burgenland | ~20K | 0.94× | |
| 08 | Styria | ~100K | 0.93× | |
| 09 | Carinthia (state) | ~40K | 0.92× |
The strongest cross-interests of the Streetwear audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sneaker collecting | Fashion & Accessoires | 2.33× | ||
| 02 | Nike | Fashion & Accessoires | 2.30× | ||
| 03 | Sephora | Shopping | 2.10× | ||
| 04 | Natural skin care | Beauty & Wellness | 1.99× | ||
| 05 | Anti-aging cream | Beauty & Wellness | 1.90× | ||
| 06 | Livemusic | Music & Radio | 1.79× | ||
| 07 | Natural product | Food & Beverages | 1.76× | ||
| 08 | Zara | Shopping | 1.75× | ||
| 09 | Louis Vuitton | Fashion & Accessoires | 1.74× | ||
| 10 | Adidas | Fashion & Accessoires | 1.72× | ||
| 11 | Twitch | Games | 1.68× | ||
| 12 | Haute couture | Fashion & Accessoires | 1.67× | ||
| 13 | Self care | Health | 1.64× | ||
| 14 | Primark | Shopping | 1.61× | ||
| 15 | Hair care | Beauty & Wellness | 1.57× | ||
| 16 | Sportswear (activewear) | Fashion & Accessoires | 1.56× | ||
| 17 | Hervis | Sports | 1.53× | ||
| 18 | Modern art | Arts & Culture | 1.52× | ||
| 19 | Self-love | Health | 1.51× | ||
| 20 | Stranger Things | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.07× | |
| Healthy Lifestyle | BALANCE | 1.27× | |
| Sports Activity | POWER | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.64× | |
| Luxury Orientation | PREMIUM | 0.70× | |
| Early Adopter Mentality | POWER | 0.71× |
Streetwear has an estimated audience of 891,117 people in Austria, concentrated in Vienna and Lower Austria.
57.9% of Streetwear fans are female, 42.1% are male, with an average age of 36.1 years.
Streetwear fans show strongest brand affinity for Nike (2.3×), Hervis (1.53×), and Adidas (1.72×) over the country average.
Streetwear fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Streetwear itself, the audience over-indexes on Hervis (1.53×), Adidas (1.72×), Zara (1.75×), and Twitch (1.68×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Streetwear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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