A data profile of the people who buy, follow and care about Adidas in Austria — modelled from more than twelve digital signal sources. Adidas has an estimated audience of 1,160,071 people in Austria.
The average Adidas fan in Austria is 38.2 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Nike, Sneakers (footwear), Sneaker collecting, with strongest over-indexing on Nike (1.55× the country average).
Demographically, the Adidas audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Luxury Orientation, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 17 brand affinities and 9 regions tracked by Rascasse.
The typical Adidas fan in Austria is more female, around 38.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Nike.
The key figures that characterise the Adidas profile in Austria.
57.7% are female, 42.3% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 38.2 |
| Estimated audience size | 1,160,071 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 17% |
of the worldwide Adidas audience comes from Austria.
| Country | Share |
|---|---|
| United States | 15.0% |
| Japan | 7.4% |
| Germany | 5.8% |
Where the Adidas audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tyrol | ~90K | 1.18× | |
| 02 | Burgenland | ~30K | 1.17× | |
| 03 | Vienna | ~200K | 1.07× | |
| 04 | Vorarlberg | ~40K | 1.02× | |
| 05 | Salzburg | ~80K | 1.00× | |
| 06 | Upper Austria | ~100K | 0.92× | |
| 07 | Lower Austria | ~100K | 0.91× | |
| 08 | Styria | ~100K | 0.88× | |
| 09 | Carinthia (state) | ~50K | 0.86× |
The strongest cross-interests of the Adidas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Runtastic | Sports | 2.40× | ||
| 02 | Reebok | Fashion & Accessoires | 1.70× | ||
| 03 | Chloé | Fashion & Accessoires | 1.70× | ||
| 04 | adidas Football | Sports | 1.68× | ||
| 05 | Fila (company) | Fashion & Accessoires | 1.65× | ||
| 06 | The Smashing Pumpkins | Music & Radio | 1.65× | ||
| 07 | Zwan | Music & Radio | 1.65× | ||
| 08 | STYLIGHT | Fashion & Accessoires | 1.64× | ||
| 09 | Toblerone | Food & Beverages | 1.63× | ||
| 10 | Sneaker collecting | Fashion & Accessoires | 1.57× | ||
| 11 | Competitive swimwear | Sports | 1.57× | ||
| 12 | Stylefile.de | Fashion & Accessoires | 1.57× | ||
| 13 | Nike | Fashion & Accessoires | 1.55× | ||
| 14 | 11teamsports | Sports | 1.54× | ||
| 15 | Zappos | Fashion & Accessoires | 1.52× | ||
| 16 | Sneakers (footwear) | Fashion & Accessoires | 1.50× | ||
| 17 | Kanye West | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.33× | |
| Travelling | THRILL | 1.03× | |
| Patriotism | CONSERVATISM | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.72× | |
| Price Sensitivity | PREMIUM | 0.76× | |
| Social Media Usage | JOY | 0.78× |
Adidas's target market in Austria covers an estimated 1,160,071 people, concentrated in Vienna and Lower Austria.
57.7% of the Adidas audience are female, 42.3% are male, with an average age of 38.2 years.
Adidas fans show strongest brand affinity for Nike (1.55×), Sneakers (footwear) (1.5×), and Sneaker collecting (1.57×) over the country average.
Adidas fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Adidas itself, the audience over-indexes on Sneakers (footwear) (1.5×), Sneaker collecting (1.57×), Reebok (1.7×), and Chloé (1.7×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Adidas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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