Air Jordan Audience in United States

Air Jordan logo

Air Jordan has an estimated audience of 10,096,621 people in United States. 38.2% are female, 61.8% are male, average age 30.8. Top regions: California, Texas, Florida. Top brand affinities: Sneaker collecting, NBA playoffs, Nike, Macy's, NBA Finals.

The average Air Jordan fan in United States is 30.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sneaker collecting, NBA playoffs, Nike, with strongest over-indexing on Sneaker collecting (7.73× the country average). Demographically, the Air Jordan audience skews more male with an average age of 30.8, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

Demographics of Air Jordan fans

Demographic split for Air Jordan audience in United States
MetricValue
Female38.2%
Male61.8%
Average age30.8
Estimated audience size10,096,621

Audience persona

The typical Air Jordan fan in United States is more male, around 30.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sneaker collecting.

Top regions in United States

Top regions ranked by reach for Air Jordan in United States
RegionReachAffinity
California1,259,6361.13×
Texas1,154,7061.33×
Florida699,0861.02×
New York697,7571.24×
Illinois442,1371.31×
Georgia410,6331.32×
North Carolina380,2581.25×
Pennsylvania356,6511.05×
Ohio328,1031.05×
New Jersey312,2941.22×
Michigan263,2101×
Virginia261,3311.06×
Tennessee235,7251.16×
Indiana227,5591.23×
Maryland201,0491.16×
Arizona194,7130.94×
Massachusetts190,6370.96×
Alabama188,6431.34×
South Carolina184,2321.21×
Washington183,1110.9×
Louisiana181,2391.39×
Missouri165,1741.01×
Colorado148,7580.93×
Wisconsin143,4330.94×
Kentucky142,6011.13×
Minnesota121,5900.84×
Mississippi114,8921.38×
Oklahoma113,7711.01×
Connecticut105,5791.04×
Oregon101,4950.88×
Nevada99,9511.02×
Utah96,8851.07×
Arkansas87,2521.05×
Kansas77,1510.97×
Iowa76,4630.92×
New Mexico46,7410.92×
Nebraska46,3280.91×
Idaho41,8630.83×
West Virginia38,3470.82×
Hawaii32,2080.74×
Rhode Island28,0760.87×
New Hampshire27,9830.7×
Washington, District of Columbia25,5260.84×
Delaware24,6710.89×
Maine23,9640.66×
Montana21,7370.78×
South Dakota19,7040.84×
North Dakota15,2630.74×
Alaska13,8920.64×
Wyoming10,8080.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Air Jordan audience
BrandAffinityCategory
Sneaker collecting7.73×Fashion & Accessoires
NBA playoffs5.34×Sports
Nike4.48×Fashion & Accessoires
Macy's3.43×Shopping
NBA Finals3.99×Sports
Supreme6.6×Fashion & Accessoires
Nike+7.93×Sports
New Balance4.27×Fashion & Accessoires
PacSun5.6×Fashion & Accessoires
New York Knicks5.65×Sports
Streetwear3.47×Fashion & Accessoires
Sportswear (fashion)5.93×Fashion & Accessoires
TikTok2.01×Internet & Social Media
Shoes1.95×Fashion & Accessoires
Stephen Curry6.62×Sports
FIFA World Cup2.51×Sports
Sports equipment3.33×Sports
Beauty1.61×Beauty & Wellness
Burlington3.28×Fashion & Accessoires
Los Angeles Lakers3.13×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Air Jordan audience
TraitClusterScore
Early Adopter MentalityPOWER2.26
LGBTQ+ IdentityOPEN1.99
Luxury OrientationPREMIUM1.62
Social Media UsageJOY1.3
Design AffinityPREMIUM1.22
SustainabilityBALANCE1.16

Worldwide distribution

Worldwide audience distribution share by country for Air Jordan
CountryShare
United States29.9%
China12.4%
United Kingdom4.2%

See Air Jordan audiences in other countries

More Sportswear audiences in United States

Frequently asked questions

How many fans does Air Jordan have in United States?

Air Jordan has an estimated audience of 10,096,621 people in United States, concentrated in California and Texas.

What is the gender split and age of Air Jordan fans?

38.2% of Air Jordan fans are female, 61.8% are male, with an average age of 30.8 years.

Which brands do Air Jordan fans like most?

Air Jordan fans show strongest brand affinity for Sneaker collecting (7.73×), NBA playoffs (5.34×), and Nike (4.48×) over the country average.

Where do Air Jordan fans live in United States?

Air Jordan fans in United States are most concentrated in California (reach 1,259,636), Texas (reach 1,154,706), and Florida (reach 699,086). These three regions account for the largest share of the active audience.

What other brands do Air Jordan fans also like?

Beyond Air Jordan itself, the audience over-indexes on NBA playoffs (5.34×), Nike (4.48×), Macy's (3.43×), and NBA Finals (3.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Air Jordan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.