Top 50 Fashion & Accessoires brands in United States
This curated ranking covers the 50 largest fashion & accessoires brands in United States, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 4,574 fashion & accessoires brands tracked in United States, the 50 ranked here account for the largest measured audience reach. Clothing, Shoes and Jewelry lead the list with a combined estimated audience of 363,349,070 people. Across all 50 entries the average audience size is 47,189,013, and the largest, Clothing, reaches around 156,682,738 people in United States. Audience size is the estimated number of unique people in United States who actively engage with each fashion & accessoires brand, derived from search demand signals. Rankings reflect search-behavior signals collected across United States and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Clothing |
156,682,738 | 20.0% | Lifestyle cluster | Fashion & Accessoires |
| 2 |  Shoes |
107,153,224 | 18.0% | Lifestyle cluster | Fashion & Accessoires |
| 3 |  Jewelry |
99,513,108 | 18.9% | Lifestyle cluster | Fashion & Accessoires |
| 4 |  Luxury goods |
88,827,514 | 16.5% | Lifestyle cluster | Fashion & Accessoires |
| 5 |  Footwear |
78,709,765 | 18.3% | Fashion & Accessoires | |
| 6 |  Women's clothing |
74,611,034 | 14.9% | Lifestyle cluster | Fashion & Accessoires |
| 7 |  Boutiques |
69,295,964 | 17.0% | Fashion & Accessoires | |
| 8 |  Old Navy |
64,123,239 | 81.3% | Fashion & Accessoires | |
| 9 |  Dresses |
62,992,239 | 16.5% | Fashion & Accessoires | |
| 10 |  T-shirt |
62,377,445 | 24.1% | Fashion & Accessoires | |
| 11 |  Tattoos |
58,956,100 | 18.9% | Record label | Fashion & Accessoires |
| 12 |  Shirt |
58,567,679 | 23.9% | Fashion & Accessoires | |
| 13 |  Men's clothing |
53,923,879 | 19.3% | Fashion & Accessoires | |
| 14 |  Undergarment |
52,373,730 | 21.5% | Fashion & Accessoires | |
| 15 |  Marshalls |
50,521,651 | 81.2% | Fashion & Accessoires | |
| 16 |  Leather |
47,186,549 | 21.5% | Fashion & Accessoires | |
| 17 |  Sportswear (activewear) |
47,166,591 | 20.6% | Fashion & Accessoires | |
| 18 |  Handbags |
46,699,445 | 15.9% | Fashion & Accessoires | |
| 19 |  Trousers |
46,483,439 | 15.7% | Fashion & Accessoires | |
| 20 |  Etsy |
45,573,814 | 44.1% | Vintage fashion | Fashion & Accessoires |
| 21 |  Sneakers (footwear) |
45,334,686 | 18.6% | Fashion & Accessoires | |
| 22 |  Nordstrom rack |
42,028,328 | 95.6% | Fashion & Accessoires | |
| 23 |  Sunglasses |
40,163,711 | 17.0% | Fashion & Accessoires | |
| 24 |  Nike |
38,286,928 | 23.6% | Sportswear | Fashion & Accessoires |
| 25 |  Cotton |
36,505,477 | 24.3% | Fashion & Accessoires | |
| 26 |  Textile |
36,395,253 | 19.5% | Fashion & Accessoires | |
| 27 |  Streetwear |
36,278,784 | 18.3% | Fashion & Accessoires | |
| 28 |  REI |
34,544,114 | 78.2% | Outdoor | Fashion & Accessoires |
| 29 |  Swimsuit |
34,114,464 | 22.1% | Fashion & Accessoires | |
| 30 |  Bracelet |
34,098,977 | 16.5% | Fashion & Accessoires | |
| 31 |  Skirt |
33,319,799 | 14.3% | Fashion & Accessoires | |
| 32 |  Burlington |
32,776,459 | 88.1% | Lingerie | Fashion & Accessoires |
| 33 |  Sleeve |
32,357,029 | 28.5% | Fashion & Accessoires | |
| 34 |  Vintage clothing |
32,326,564 | 20.3% | Fashion & Accessoires | |
| 35 |  Gemstone |
31,863,474 | 20.2% | Fashion & Accessoires | |
| 36 |  Jeans |
31,657,673 | 14.4% | Fashion & Accessoires | |
| 37 |  Western wear |
31,522,051 | 25.1% | Fashion & Accessoires | |
| 38 |  Lingerie |
30,782,954 | 16.8% | Fashion & Accessoires | |
| 39 |  Sweater |
30,770,189 | 18.9% | Fashion & Accessoires | |
| 40 |  Retro style |
30,735,613 | 23.0% | Fashion & Accessoires | |
| 41 |  Louis Vuitton |
30,526,294 | 20.3% | Luxury fashion | Fashion & Accessoires |
| 42 |  Watch |
30,089,269 | 13.8% | Record label | Fashion & Accessoires |
| 43 |  Adidas |
30,069,508 | 15.2% | Sportswear | Fashion & Accessoires |
| 44 |  Wool |
29,992,079 | 19.4% | Fashion & Accessoires | |
| 45 |  Baggage |
29,569,767 | 22.0% | Fashion & Accessoires | |
| 46 |  Hoodie |
29,346,981 | 21.7% | Fashion & Accessoires | |
| 47 |  Hat |
29,087,112 | 21.9% | Fashion & Accessoires | |
| 48 |  New Balance |
27,939,619 | 21.9% | Sportswear | Fashion & Accessoires |
| 49 |  Gown |
27,755,930 | 26.9% | Fashion & Accessoires | |
| 50 |  Taste |
27,472,441 | 28.8% | Fashion & Accessoires |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each fashion & accessoires brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest fashion & accessoires brand in United States?
Clothing currently leads with an estimated audience of 156,682,738 people in United States.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United States. Lists below 5 entries are not published. See methodology for full details.