Shirt Audience in United States
Shirt has an estimated audience of 58,567,679 people in United States. 57.4% are female, 42.6% are male, average age 42.8. Top brand affinities: Capital One, Google Maps, CarGurus, Indeed.com, Beetlejuice.
Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (17.2× the country average). Demographically, the Shirt audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Extroversion, Sustainability.
Category: Fashion & Accessoires · Type: Topic
Demographics of Shirt fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 42.8 |
| Estimated audience size | 58,567,679 |
Audience persona
The typical Shirt fan in United States is more female, around 42.8 years old, with strong Extroversion tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 17.2× | Business & Career |
| Google Maps | 13.67× | Internet & Social Media |
| CarGurus | 16.98× | Cars & Mobility |
| Indeed.com | 9.76× | Business & Career |
| Beetlejuice | 11.2× | Movies & TV |
| Circle K | 15.83× | Shopping |
| DeviantArt | 15.79× | Internet & Social Media |
| AccuWeather | 13.84× | Home & Garden |
| Aaron Rodgers | 13.59× | Sports |
| Diane Keaton | 13.1× | Movies & TV |
| Bruce Willis | 14.18× | Movies & TV |
| Google News | 11.09× | News |
| Enterprise Rent-A-Car | 11.4× | Cars & Mobility |
| Khan Academy | 15.68× | Business & Career |
| Kendra Scott | 19.7× | Fashion & Accessoires |
| ICloud | 17.3× | Technology & Electronics |
| Billy Bob Thornton | 15.64× | Movies & TV |
| Blake Lively | 15.73× | Movies & TV |
| Matthew McConaughey | 13.89× | Movies & TV |
| Jeff Bezos | 16.88× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.37 |
| Sustainability | BALANCE | 1.12 |
| Price Sensitivity | PREMIUM | 1.12 |
| Creativity | OPEN | 1.08 |
| Individualism | JOY | 1.06 |
| Design Affinity | PREMIUM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.8% |
| Japan | 4.8% |
| United Kingdom | 4.5% |
See Shirt audiences in other countries
More Fashion & Accessoires audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Shirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.