Shirt Audience in United States
Shirt has an estimated audience of 58,567,679 people in United States. 57.4% are female, 42.6% are male, average age 42.8. Top brand affinities: Goop, Governor of Michigan, Wok, Vocal harmony, Elsword.
Top brand affinities include Goop, Governor of Michigan, Wok, with strongest over-indexing on Goop (14.53× the country average). Demographically, the Shirt audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Extroversion, Sustainability.
Category: Fashion & Accessoires · Type: Topic
Demographics of Shirt fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 42.8 |
| Estimated audience size | 58,567,679 |
Audience persona
The typical Shirt fan in United States is more female, around 42.8 years old, with strong Extroversion tendencies and a notable affinity for Goop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 14.53× | Internet & Social Media |
| Governor of Michigan | 16.89× | Politics & Society |
| Wok | 12.41× | Food & Beverages |
| Vocal harmony | 8.09× | Music & Radio |
| Elsword | 29× | Games |
| Grinch | 7.04× | Movies & TV |
| Google Home | 10.7× | Technology & Electronics |
| Cherish (group) | 17.49× | Music & Radio |
| Hibachi | 12.29× | Food & Beverages |
| headspace | 14.27× | Health |
| Grace Slick | 12.82× | Music & Radio |
| Fairy godmother | 10.24× | Literature |
| No Escape (1994 film) | 14.5× | Movies & TV |
| Hipster | 11.98× | Politics & Society |
| TV Fanatic | 11.53× | Movies & TV |
| Kikar HaShabbat | 17.45× | News |
| Guitarist (magazine) | 12.13× | Music & Radio |
| El Paso County, Colorado | 13.21× | Travel & Leisure |
| Israel | 2.14× | Travel & Leisure |
| Hardik Pandya | 14.3× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.37 |
| Sustainability | BALANCE | 1.12 |
| Price Sensitivity | PREMIUM | 1.12 |
| Creativity | OPEN | 1.08 |
| Individualism | JOY | 1.06 |
| Design Affinity | PREMIUM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.8% |
| Japan | 4.8% |
| United Kingdom | 4.5% |
See Shirt audiences in other countries
More Fashion & Accessoires audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Shirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.