Shirt Audience in Germany
Shirt has an estimated audience of 5,446,447 people in Germany. 57.1% are female, 42.9% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gina Tricot, Pandora, Satire, Tagesschau, Desigual.
The average Shirt fan in Germany is 38.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gina Tricot, Pandora, Satire, with strongest over-indexing on Gina Tricot (8.79× the country average). Demographically, the Shirt audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Price Sensitivity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Shirt fans
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 38.5 |
| Estimated audience size | 5,446,447 |
Audience persona
The typical Shirt fan in Germany is more female, around 38.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Gina Tricot.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,398,816 | 1.17× |
| Bayern | 973,639 | 1.11× |
| Baden-Württemberg | 864,686 | 1.16× |
| Niedersachsen | 543,846 | 1.03× |
| Hessen | 472,560 | 1.14× |
| Berlin | 283,017 | 1.16× |
| Rheinland-Pfalz | 279,192 | 1.02× |
| Sachsen | 227,251 | 0.85× |
| Schleswig-Holstein | 198,731 | 1.02× |
| Hamburg | 154,066 | 1.25× |
| Brandenburg | 134,491 | 0.8× |
| Thüringen | 107,888 | 0.78× |
| Sachsen-Anhalt | 105,814 | 0.75× |
| Mecklenburg-Vorpommern | 76,190 | 0.73× |
| Saarland | 59,768 | 0.89× |
| Bremen | 52,640 | 1.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gina Tricot | 8.79× | Fashion & Accessoires |
| Pandora | 6.89× | Fashion & Accessoires |
| Satire | 5.21× | Literature |
| Tagesschau | 2.16× | Movies & TV |
| Desigual | 10.44× | Fashion & Accessoires |
| Pets | 1.62× | Pets & Animals |
| Drop shipping | 2.58× | Shopping |
| Transfermarkt | 2.32× | Sports |
| Family | 1.65× | Kids & Family |
| German television comedy | 4.61× | Movies & TV |
| Tom Tailor | 4.35× | Fashion & Accessoires |
| Country rap | 4.41× | Music & Radio |
| Automobiles | 1.53× | Cars & Mobility |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Vacations | 2.03× | Travel & Leisure |
| Self care | 2.46× | Health |
| Leggings | 3.1× | Fashion & Accessoires |
| Missguided | 11.48× | Fashion & Accessoires |
| German language | 1.97× | Politics & Society |
| Real property | 3.18× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.51 |
| Creativity | OPEN | 1.27 |
| Sports Activity | POWER | 1.27 |
| Design Affinity | PREMIUM | 1.27 |
| Sustainability | BALANCE | 1.24 |
| Indulgence | JOY | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.8% |
| Japan | 4.8% |
| United Kingdom | 4.5% |
See Shirt audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Shirt have in Germany?
Shirt has an estimated audience of 5,446,447 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Shirt fans?
57.1% of Shirt fans are female, 42.9% are male, with an average age of 38.5 years.
Which brands do Shirt fans like most?
Shirt fans show strongest brand affinity for Gina Tricot (8.79×), Pandora (6.89×), and Satire (5.21×) over the country average.
Where do Shirt fans live in Germany?
Shirt fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,398,816), Bayern (reach 973,639), and Baden-Württemberg (reach 864,686). These three regions account for the largest share of the active audience.
What other brands do Shirt fans also like?
Beyond Shirt itself, the audience over-indexes on Pandora (6.89×), Satire (5.21×), Tagesschau (2.16×), and Desigual (10.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Shirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.