Shirt Audience in Germany
Shirt has an estimated audience of 5,446,447 people in Germany. 57.1% are female, 42.9% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Škoda Kodiaq, Stradivarius, CAC 40, KLIX (AM), Home Delivery.
The average Shirt fan in Germany is 38.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Škoda Kodiaq, Stradivarius, CAC 40, with strongest over-indexing on Škoda Kodiaq (2.71× the country average). Demographically, the Shirt audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Price Sensitivity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Shirt fans
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 38.5 |
| Estimated audience size | 5,446,447 |
Audience persona
The typical Shirt fan in Germany is more female, around 38.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Škoda Kodiaq.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,398,816 | 1.17× |
| Bayern | 973,639 | 1.11× |
| Baden-Württemberg | 864,686 | 1.16× |
| Niedersachsen | 543,846 | 1.03× |
| Hessen | 472,560 | 1.14× |
| Berlin | 283,017 | 1.16× |
| Rheinland-Pfalz | 279,192 | 1.02× |
| Sachsen | 227,251 | 0.85× |
| Schleswig-Holstein | 198,731 | 1.02× |
| Hamburg | 154,066 | 1.25× |
| Brandenburg | 134,491 | 0.8× |
| Thüringen | 107,888 | 0.78× |
| Sachsen-Anhalt | 105,814 | 0.75× |
| Mecklenburg-Vorpommern | 76,190 | 0.73× |
| Saarland | 59,768 | 0.89× |
| Bremen | 52,640 | 1.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Škoda Kodiaq | 2.71× | Cars & Mobility |
| Stradivarius | 1.97× | Shopping |
| CAC 40 | 1.55× | Business & Career |
| KLIX (AM) | 2.2× | Music & Radio |
| Home Delivery | 2.03× | Food & Beverages |
| Corfu (regional unit) | 2.06× | Travel & Leisure |
| Figure painting (hobby) | 2.56× | Arts & Culture |
| Ireen Sheer | 1.63× | Music & Radio |
| Emil Nolde | 2.9× | Arts & Culture |
| Keeper (password manager) | 2.2× | Technology & Electronics |
| Sinister (band) | 5.98× | Music & Radio |
| Kieser Training | 1.9× | Sports |
| Volvo V60 | 2.22× | Cars & Mobility |
| Cachorro | 1.63× | Pets & Animals |
| Headhunters (film) | 2.09× | Movies & TV |
| Coworking | 1.75× | Business & Career |
| Theocracy | 4.39× | Music & Radio |
| Stamp collecting | 2.22× | Home & Garden |
| Dardania (Europe) | 11.48× | Travel & Leisure |
| Jersey (fabric) | 2.11× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.51 |
| Creativity | OPEN | 1.27 |
| Sports Activity | POWER | 1.27 |
| Design Affinity | PREMIUM | 1.27 |
| Sustainability | BALANCE | 1.24 |
| Indulgence | JOY | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.8% |
| Japan | 4.8% |
| United Kingdom | 4.5% |
See Shirt audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Shirt have in Germany?
Shirt has an estimated audience of 5,446,447 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Shirt fans?
57.1% of Shirt fans are female, 42.9% are male, with an average age of 38.5 years.
Which brands do Shirt fans like most?
Shirt fans show strongest brand affinity for Škoda Kodiaq (2.71×), Stradivarius (1.97×), and CAC 40 (1.55×) over the country average.
Where do Shirt fans live in Germany?
Shirt fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,398,816), Bayern (reach 973,639), and Baden-Württemberg (reach 864,686). These three regions account for the largest share of the active audience.
What other brands do Shirt fans also like?
Beyond Shirt itself, the audience over-indexes on Stradivarius (1.97×), CAC 40 (1.55×), KLIX (AM) (2.2×), and Home Delivery (2.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Shirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.