Shirt Audience in Canada
Shirt has an estimated audience of 4,822,732 people in Canada. 55.7% are female, 44.3% are male, average age 42.2. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Real property, Dickies, Blanket, Ugg boots, Bored Panda.
The average Shirt fan in Canada is 42.2 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Real property, Dickies, Blanket, with strongest over-indexing on Real property (1.6× the country average). Demographically, the Shirt audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Tradition, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Shirt fans
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 42.2 |
| Estimated audience size | 4,822,732 |
Audience persona
The typical Shirt fan in Canada is more female, around 42.2 years old, with strong Tradition tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,853,738 | 1.41× |
| British Columbia | 989,510 | 1.37× |
| Quebec | 910,290 | 0.79× |
| Alberta | 675,806 | 1.14× |
| Manitoba | 234,215 | 1.3× |
| Saskatchewan | 160,120 | 1.05× |
| Nova Scotia | 125,107 | 0.87× |
| New Brunswick | 101,710 | 0.91× |
| Newfoundland and Labrador | 56,050 | 0.76× |
| Prince Edward Island | 20,347 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.6× | Home & Garden |
| Dickies | 4.64× | Fashion & Accessoires |
| Blanket | 1.87× | Home & Garden |
| Ugg boots | 1.6× | Fashion & Accessoires |
| Bored Panda | 1.77× | Internet & Social Media |
| Levi Strauss & Co. | 1.7× | Fashion & Accessoires |
| Non-alcoholic beverage | 1.64× | Food & Beverages |
| Columbia Sportswear | 2.11× | Fashion & Accessoires |
| Bohemianism | 1.68× | Fashion & Accessoires |
| Hilary Duff | 1.61× | Movies & TV |
| Mineral water | 1.55× | Food & Beverages |
| Holiday Inn | 1.87× | Travel & Leisure |
| Drew Barrymore | 1.6× | Movies & TV |
| Jumpsuit | 1.86× | Fashion & Accessoires |
| Kevin Costner | 1.57× | Movies & TV |
| Christian Bale | 1.68× | Movies & TV |
| Carhartt | 1.52× | Fashion & Accessoires |
| Duvet | 2.28× | Home & Garden |
| Costume party | 1.71× | Arts & Culture |
| Torrid | 1.6× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.29 |
| Individualism | JOY | 1.26 |
| Family Orientation | CONSERVATISM | 1.18 |
| Extroversion | THRILL | 1.14 |
| Creativity | OPEN | 1.12 |
| Career Orientation | POWER | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.8% |
| Japan | 4.8% |
| United Kingdom | 4.5% |
See Shirt audiences in other countries
More Fashion & Accessoires audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Shirt have in Canada?
Shirt has an estimated audience of 4,822,732 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Shirt fans?
55.7% of Shirt fans are female, 44.3% are male, with an average age of 42.2 years.
Which brands do Shirt fans like most?
Shirt fans show strongest brand affinity for Real property (1.6×), Dickies (4.64×), and Blanket (1.87×) over the country average.
Where do Shirt fans live in Canada?
Shirt fans in Canada are most concentrated in Ontario (reach 2,853,738), British Columbia (reach 989,510), and Quebec (reach 910,290). These three regions account for the largest share of the active audience.
What other brands do Shirt fans also like?
Beyond Shirt itself, the audience over-indexes on Dickies (4.64×), Blanket (1.87×), Ugg boots (1.6×), and Bored Panda (1.77×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Shirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.