A data profile of the people who buy, follow and care about Shirt in Canada — modelled from more than twelve digital signal sources. Shirt has an estimated audience of 4,822,732 people in Canada.
The average Shirt fan in Canada is 42.2 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Real property, Dickies, Blanket, with strongest over-indexing on Real property (1.6× the country average).
Demographically, the Shirt audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Tradition, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Shirt fan in Canada is more female, around 42.2 years old, with strong Tradition tendencies and a notable affinity for Real property.
The key figures that characterise the Shirt profile in Canada.
55.7% are female, 44.3% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 42.2 |
| Estimated audience size | 4,822,732 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Shirt audience comes from Canada.
| Country | Share |
|---|---|
| United States | 23.8% |
| Japan | 4.8% |
| United Kingdom | 4.5% |
Where the Shirt audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~3M | 1.41× | |
| 02 | British Columbia | ~1M | 1.37× | |
| 03 | Manitoba | ~200K | 1.30× | |
| 04 | Alberta | ~700K | 1.14× | |
| 05 | Saskatchewan | ~200K | 1.05× | |
| 06 | New Brunswick | ~100K | 0.91× | |
| 07 | Nova Scotia | ~100K | 0.87× | |
| 08 | Prince Edward Island | ~20K | 0.86× | |
| 09 | Quebec | ~900K | 0.79× | |
| 10 | Newfoundland and Labrador | ~60K | 0.76× |
The strongest cross-interests of the Shirt audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dickies | Fashion & Accessoires | 4.64× | ||
| 02 | Duvet | Home & Garden | 2.28× | ||
| 03 | Columbia Sportswear | Fashion & Accessoires | 2.11× | ||
| 04 | Blanket | Home & Garden | 1.87× | ||
| 05 | Holiday Inn | Travel & Leisure | 1.87× | ||
| 06 | Jumpsuit | Fashion & Accessoires | 1.86× | ||
| 07 | Bored Panda | Internet & Social Media | 1.77× | ||
| 08 | Costume party | Arts & Culture | 1.71× | ||
| 09 | Levi Strauss & Co. | Fashion & Accessoires | 1.70× | ||
| 10 | Bohemianism | Fashion & Accessoires | 1.68× | ||
| 11 | Christian Bale | Movies & TV | 1.68× | ||
| 12 | Non-alcoholic beverage | Food & Beverages | 1.64× | ||
| 13 | Hilary Duff | Movies & TV | 1.61× | ||
| 14 | Real property | Home & Garden | 1.60× | ||
| 15 | Ugg boots | Fashion & Accessoires | 1.60× | ||
| 16 | Drew Barrymore | Movies & TV | 1.60× | ||
| 17 | Torrid | Fashion & Accessoires | 1.60× | ||
| 18 | Kevin Costner | Movies & TV | 1.57× | ||
| 19 | Mineral water | Food & Beverages | 1.55× | ||
| 20 | Carhartt | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.29× | |
| Individualism | JOY | 1.26× | |
| Family Orientation | CONSERVATISM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.84× | |
| Pet Ownership | JOY | 0.90× | |
| DIY Mentality | THRILL | 0.90× |
Shirt has an estimated audience of 4,822,732 people in Canada, concentrated in Ontario and British Columbia.
55.7% of Shirt fans are female, 44.3% are male, with an average age of 42.2 years.
Shirt fans show strongest brand affinity for Real property (1.6×), Dickies (4.64×), and Blanket (1.87×) over the country average.
Shirt fans in Canada are most concentrated in Ontario (reach ~3M), British Columbia (reach ~1M), and Quebec (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Shirt itself, the audience over-indexes on Dickies (4.64×), Blanket (1.87×), Ugg boots (1.6×), and Levi Strauss & Co. (1.7×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Shirt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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