Rascasse Audience Intelligence

Columbia Sportswear Target Market in United States

Columbia Sportswear has an estimated audience of 6.2M people in United States.

#14among Sportswear in United States
#615among brands in United States#280in Fashion & Accessoires

The average Columbia Sportswear fan in United States is 38.2 years old, balanced, and lives primarily in Oregon.

By number of fans, Columbia Sportswear ranks #14 among the 101 objects in Sportswear in United States — 159.0× the group median.

Its fans are 3.4 years older than the group average of 34.8.

Women make up 54.4% of the fan base, 4.5 percentage points more than the group average.

Compared with the other 100 objects in Sportswear, Columbia Sportswear fans stand out for their interest in Arc'teryx, Waterfowl and REI.

Interest is seasonal: January, November and December account for 39% of the year's searches, April is the quietest month.

Most fans live in Oregon, California, New York.

Top affinities include Arc'teryx, Patagonia, Waterfowl, with strongest over-indexing on Arc'teryx (6.7× the country average).

Demographically, the Columbia Sportswear audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Sports Activity, Luxury Orientation.

The typical Columbia Sportswear fan in United States is balanced, around 38.2 years old, with strong Sports Activity tendencies and a notable affinity for Arc'teryx.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
6.2M
in United States
Gender
54.4%♀
45.6% male
Age
38.2
average years
Country rank
#5661
among all objects in United States
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Columbia Sportswear

54.4% are female, 45.6% are male, average age 38.2.

Fig. 02

Gender split

54.4%
Female
45.6%
Male
Demographic split for Columbia Sportswear audience in United States
MetricValue
Female54.4%
Male45.6%
Average age38.2
Estimated audience size6.2M
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Columbia Sportswear audience in United States
Age bracketShare%
16-2425%
25-3420%
35-4418%
45-5417%
55+19%
Fig. 04

Worldwide distribution

78.7%

of the worldwide Columbia Sportswear audience comes from United States.

Worldwide audience distribution share by country for Columbia Sportswear
CountryShare
United States78.7%
Canada10.1%
Brazil1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Columbia Sportswear customers by region in United States
#RegionReachAffinity×
01Oregon~800K10.86×
02Washington~400K2.51×
03Idaho~60K1.67×
04New Jersey~200K1.38×
05New Hampshire~30K1.30×
06Colorado~100K1.23×
07New York~500K1.22×
08California~800K1.16×
09Florida~400K1.13×
10Hawaii~30K1.06×
11Minnesota~100K1.00×
12Delaware~20K0.99×
13South Carolina~100K0.95×
14Massachusetts~100K0.94×
15Montana~20K0.94×
16Washington, District of Columbia~10K0.92×
17Maryland~100K0.91×
18Maine~20K0.88×
19Alaska~10K0.88×
20Utah~50K0.83×
21Pennsylvania~200K0.82×
22Illinois~200K0.82×
23Kentucky~70K0.82×
24Nevada~50K0.81×
25Vermont~10K0.80×
26Texas~300K0.77×
27Virginia~100K0.77×
28Arizona~100K0.75×
29Tennessee~100K0.75×
30Mississippi~40K0.72×
31Wisconsin~80K0.71×
32Connecticut~50K0.70×
33Rhode Island~10K0.66×
34North Carolina~100K0.65×
35Georgia~100K0.64×
36Missouri~70K0.64×
37Indiana~80K0.62×
38North Dakota~9K0.62×
39South Dakota~10K0.61×
40Ohio~100K0.60×
41Michigan~100K0.59×
42West Virginia~20K0.57×
43Louisiana~50K0.56×
44New Mexico~20K0.56×
45Alabama~50K0.53×
46Arkansas~30K0.53×
47Nebraska~20K0.53×
48Iowa~30K0.52×
49Kansas~30K0.51×
50Oklahoma~40K0.48×
Fig. 06

Affinity by region

Affinity by region — Columbia Sportswear, United States
0.48×1.00×10.86×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Columbia Sportswear audience vs. the country average
#·InterestCategoryAffinity×
01Arc'teryxFashion & Accessoires6.70×
02PatagoniaFashion & Accessoires5.41×
03WaterfowlPets & Animals4.47×
04REIFashion & Accessoires4.27×
05Alpine skiingSports4.05×
06Duck huntingSports3.94×
07Outdoor enthusiastSports3.00×
08Dick's Sporting GoodsSports2.92×
09Nordstrom RackFashion & Accessoires2.89×
10Sports equipmentSports2.84×
11Macy'sShopping2.75×
12NBA playoffsSports2.66×
13T.J.MaxxShopping2.46×
14MarshallsFashion & Accessoires2.45×
15NikeFashion & Accessoires2.44×
16LeBron JamesSports2.28×
17Kohl'sShopping1.99×
18FIFA World Cup 2026Sports1.72×
19FIFA World CupSports1.70×
20Online shoppingShopping1.63×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Columbia Sportswear audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Columbia Sportswear audience vs. the country average · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.89×
Luxury OrientationPREMIUM1.72×
Early Adopter MentalityPOWER1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Columbia Sportswear audience vs. the country average · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.81×
TraditionCONSERVATISM0.87×
ExtroversionTHRILL0.89×
0×1.00× baseline2×
Appendix

Explore more audiences

More Sportswear audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Columbia Sportswear over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/columbia-sportswear-8908” · Methodology