Arc'teryx Audience in United States

Arc'teryx logo

Arc'teryx has an estimated audience of 5,377,249 people in United States. 45.7% are female, 54.3% are male, average age 36.4. Top regions: California, New York, Washington. Top brand affinities: REI, Backcountry skiing, Alpine skiing, Columbia Sportswear, Travel Adventures.

The average Arc'teryx fan in United States is 36.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Washington. Top brand affinities include REI, Backcountry skiing, Alpine skiing, with strongest over-indexing on REI (5.2× the country average). Demographically, the Arc'teryx audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Outdoor

Demographics of Arc'teryx fans

Demographic split for Arc'teryx audience in United States
MetricValue
Female45.7%
Male54.3%
Average age36.4
Estimated audience size5,377,249

Audience persona

The typical Arc'teryx fan in United States is balanced, around 36.4 years old, with strong Sustainability tendencies and a notable affinity for REI.

Top regions in United States

Top regions ranked by reach for Arc'teryx in United States
RegionReachAffinity
California995,1421.68×
New York676,0262.25×
Washington266,5602.47×
Texas249,2690.54×
Illinois230,6821.29×
New Jersey189,7231.39×
Massachusetts188,2801.78×
Colorado172,8952.04×
Pennsylvania153,4750.85×
Florida140,5280.39×
Virginia137,9691.05×
Oregon127,6282.07×
Georgia103,7990.63×
Maryland102,2021.11×
Utah101,2242.1×
Michigan99,5480.71×
North Carolina98,9380.61×
Ohio81,2340.49×
Minnesota72,8010.94×
Arizona64,9910.59×
Connecticut56,9831.06×
Tennessee54,0440.5×
Wisconsin53,8930.67×
Indiana48,3330.49×
Nevada43,4470.84×
Missouri37,9740.44×
Alaska37,8033.29×
Washington, District of Columbia35,0212.17×
Idaho34,5441.28×
South Carolina31,3300.39×
Montana29,0731.95×
Kentucky28,7130.43×
Alabama25,1280.33×
New Hampshire24,2511.14×
Oklahoma21,3620.36×
Hawaii21,2730.92×
Louisiana20,5330.3×
Iowa19,9470.45×
Maine18,4050.96×
Kansas17,8370.42×
Vermont17,5561.86×
Arkansas17,3890.39×
New Mexico15,8200.59×
Rhode Island13,2120.77×
Nebraska11,7280.43×
Wyoming10,6371.33×
West Virginia10,2630.41×
Mississippi9,8560.22×
Delaware9,2750.63×
South Dakota6,0080.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Arc'teryx audience
BrandAffinityCategory
REI5.2×Fashion & Accessoires
Backcountry skiing8.28×Sports
Alpine skiing6.8×Sports
Columbia Sportswear10.21×Fashion & Accessoires
Travel Adventures4.43×Travel & Leisure
The North Face7.04×Fashion & Accessoires
Patagonia6.48×Fashion & Accessoires
Cross-country skiing11.99×Sports
L.L.Bean5.56×Fashion & Accessoires
Freestyle skiing9.43×Sports
Paddleboarding6.7×Sports
Ski resort5.01×Travel & Leisure
Sierra Trading Post11.03×Fashion & Accessoires
La Sportiva25.83×Fashion & Accessoires
Winter sport4.43×Sports
Hiking boot6.34×Fashion & Accessoires
Snowboard4.87×Sports
Outerwear5.52×Fashion & Accessoires
Multi-tool5.17×Home & Garden
Nordstrom rack2.86×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Arc'teryx audience
TraitClusterScore
SustainabilityBALANCE3.75
Luxury OrientationPREMIUM2.68
Risk AppetiteTHRILL2.34
Sports ActivityPOWER2.29
Design AffinityPREMIUM1.71
Quality AwarenessPREMIUM1.66

Worldwide distribution

Worldwide audience distribution share by country for Arc'teryx
CountryShare
China23.9%
United States17.7%
Japan12.6%

See Arc'teryx audiences in other countries

More Outdoor audiences in United States

Frequently asked questions

How many fans does Arc'teryx have in United States?

Arc'teryx has an estimated audience of 5,377,249 people in United States, concentrated in California and New York.

What is the gender split and age of Arc'teryx fans?

45.7% of Arc'teryx fans are female, 54.3% are male, with an average age of 36.4 years.

Which brands do Arc'teryx fans like most?

Arc'teryx fans show strongest brand affinity for REI (5.2×), Backcountry skiing (8.28×), and Alpine skiing (6.8×) over the country average.

Where do Arc'teryx fans live in United States?

Arc'teryx fans in United States are most concentrated in California (reach 995,142), New York (reach 676,026), and Washington (reach 266,560). These three regions account for the largest share of the active audience.

What other brands do Arc'teryx fans also like?

Beyond Arc'teryx itself, the audience over-indexes on Backcountry skiing (8.28×), Alpine skiing (6.8×), Columbia Sportswear (10.21×), and Travel Adventures (4.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Arc'teryx. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.