Rascasse Audience Intelligence

Arc'teryx Target Market in United States

A data profile of the people who buy, follow and care about Arc'teryx in United States — modelled from more than twelve digital signal sources. Arc'teryx has an estimated audience of 5,455,560 people in United States.

#4among Outdoor in United States#635among Brand in United States#292in Fashion & Accessoires

The average Arc'teryx fan in United States is 36.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Washington.

Top brand affinities include Outside (magazine), REI, Backcountry skiing, with strongest over-indexing on Outside (magazine) (9.38× the country average).

Demographically, the Arc'teryx audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Sustainability, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Arc'teryx fan in United States is balanced, around 36.4 years old, with strong Sustainability tendencies and a notable affinity for Outside (magazine).

Category: Fashion & Accessoires · Type: Brand · Subtype: Outdoor

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Arc'teryx profile in United States.

Audience size
5.5M
in United States
Gender
45.7%♀
54.3% male
Age
36.4
average years
Country rank
#6183
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Arc'teryx

45.7% are female, 54.3% are male, average age 36.4.

Fig. 02

Gender split

45.7%
Female
54.3%
Male
Demographic split for Arc'teryx audience in United States
MetricValue
Female45.7%
Male54.3%
Average age36.4
Estimated audience size5,455,560
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Arc'teryx audience in United States
Age bracketShare%
16-1927%
20-2921%
30-3919%
40-4917%
50+16%
Fig. 04

Worldwide distribution

17.5%

of the worldwide Arc'teryx audience comes from United States.

Worldwide audience distribution share by country for Arc'teryx
CountryShare
China23.3%
United States17.5%
Japan12.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Arc'teryx audience in United States is strongest.

Fig. 05

Top regions by affinity

Arc'teryx customers by region in United States
#RegionReachAffinity×
01Alaska~40K3.66×
02Washington~200K2.30×
03Washington, District of Columbia~30K2.12×
04New York~600K2.10×
05Utah~100K2.04×
06Oregon~100K1.98×
07Montana~30K1.98×
08Colorado~200K1.87×
09Vermont~20K1.87×
10Massachusetts~200K1.69×
11California~900K1.55×
12Wyoming~10K1.43×
13New Jersey~200K1.34×
14Idaho~30K1.26×
15Illinois~200K1.19×
16Maryland~100K1.19×
17New Hampshire~20K1.15×
18Connecticut~60K1.08×
19Virginia~100K1.03×
20Hawaii~20K0.98×
21Maine~20K0.96×
22Minnesota~70K0.94×
23Pennsylvania~200K0.86×
24Nevada~40K0.83×
25Rhode Island~10K0.83×
26Michigan~100K0.70×
27Delaware~10K0.70×
28North Dakota~7K0.67×
29Wisconsin~50K0.66×
30New Mexico~20K0.64×
31Georgia~100K0.60×
32North Carolina~100K0.60×
33Arizona~60K0.58×
34Texas~200K0.52×
35Tennessee~50K0.50×
36Ohio~80K0.49×
37Indiana~50K0.49×
38Iowa~20K0.48×
39Nebraska~10K0.48×
40West Virginia~10K0.47×
41Missouri~40K0.45×
42Kentucky~30K0.45×
43Kansas~20K0.44×
44Arkansas~20K0.43×
45South Carolina~30K0.40×
46Florida~100K0.39×
47Oklahoma~20K0.39×
48Alabama~30K0.37×
49Louisiana~20K0.33×
50Mississippi~10K0.31×
Fig. 06

Affinity by region

Affinity by region — Arc'teryx, United States
0.31×1.00×3.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Arc'teryx audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Arc'teryx audience
#·InterestCategoryAffinity×
01La SportivaFashion & Accessoires25.83×
02Cross-country skiingSports11.99×
03Sierra Trading PostFashion & Accessoires11.03×
04Columbia SportswearFashion & Accessoires10.21×
05Freestyle skiingSports9.43×
06Outside (magazine)Home & Garden9.38×
07Backcountry skiingSports8.28×
08The North FaceFashion & Accessoires7.04×
09Alpine skiingSports6.80×
10PaddleboardingSports6.70×
11PatagoniaFashion & Accessoires6.48×
12Hiking bootFashion & Accessoires6.34×
13L.L.BeanFashion & Accessoires5.56×
14OuterwearFashion & Accessoires5.52×
15REIFashion & Accessoires5.20×
16Ski resortTravel & Leisure5.01×
17SnowboardSports4.87×
18Travel AdventuresTravel & Leisure4.43×
19Winter sportSports4.43×
20Nordstrom rackFashion & Accessoires2.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Arc'teryx audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Arc'teryx audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.07×
Sports ActivityPOWER1.89×
Risk AppetiteTHRILL1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Arc'teryx audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.69×
TraditionCONSERVATISM0.69×
Family OrientationCONSERVATISM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Arc'teryx's target market in United States?

Arc'teryx's target market in United States covers an estimated 5,455,560 people, concentrated in California and New York.

02

What is the gender split and age of Arc'teryx customers?

45.7% of the Arc'teryx audience are female, 54.3% are male, with an average age of 36.4 years.

03

Which brands do Arc'teryx fans like most?

Arc'teryx fans show strongest brand affinity for Outside (magazine) (9.38×), REI (5.2×), and Backcountry skiing (8.28×) over the country average.

04

Where do Arc'teryx fans live in United States?

Arc'teryx fans in United States are most concentrated in California (reach ~900K), New York (reach ~600K), and Washington (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Arc'teryx fans also like?

Beyond Arc'teryx itself, the audience over-indexes on REI (5.2×), Backcountry skiing (8.28×), Alpine skiing (6.8×), and Columbia Sportswear (10.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Outdoor audiences in United States

See Arc'teryx audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Arc'teryx. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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