Rascasse Audience Intelligence

Columbia Sportswear Target Market in United States

A data profile of the people who buy, follow and care about Columbia Sportswear in United States — modelled from more than twelve digital signal sources. Columbia Sportswear has an estimated audience of 6,918,781 people in United States.

#14among Sportswear in United States#528among Brand in United States#254in Fashion & Accessoires

The average Columbia Sportswear fan in United States is 37.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Oregon, Florida.

Top brand affinities include REI, FIFA World Cup 2026, Macy's, with strongest over-indexing on REI (4.27× the country average).

Demographically, the Columbia Sportswear audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Sports Activity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Columbia Sportswear fan in United States is balanced, around 37.5 years old, with strong Sports Activity tendencies and a notable affinity for REI.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Columbia Sportswear profile in United States.

Audience size
6.9M
in United States
Gender
54.4%♀
45.6% male
Age
37.5
average years
Country rank
#5072
Brand in United States
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Columbia Sportswear

54.4% are female, 45.6% are male, average age 37.5.

Fig. 02

Gender split

54.4%
Female
45.6%
Male
Demographic split for Columbia Sportswear audience in United States
MetricValue
Female54.4%
Male45.6%
Average age37.5
Estimated audience size6,918,781
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Columbia Sportswear audience in United States
Age bracketShare%
16-1925%
20-2920%
30-3918%
40-4917%
50+19%
Fig. 04

Worldwide distribution

74.6%

of the worldwide Columbia Sportswear audience comes from United States.

Worldwide audience distribution share by country for Columbia Sportswear
CountryShare
United States74.6%
Canada9.4%
Brazil1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Columbia Sportswear audience in United States is strongest.

Fig. 05

Top regions by affinity

Columbia Sportswear customers by region in United States
#RegionReachAffinity×
01Oregon~900K10.86×
02Washington~400K2.51×
03Idaho~60K1.67×
04New Jersey~200K1.38×
05New Hampshire~40K1.30×
06Colorado~100K1.23×
07New York~500K1.22×
08California~900K1.16×
09Florida~500K1.13×
10Hawaii~30K1.06×
11Minnesota~100K1.00×
12Delaware~20K0.99×
13South Carolina~100K0.95×
14Massachusetts~100K0.94×
15Montana~20K0.94×
16Washington, District of Columbia~20K0.92×
17Maryland~100K0.91×
18Maine~20K0.88×
19Alaska~10K0.88×
20Utah~50K0.83×
21Pennsylvania~200K0.82×
22Illinois~200K0.82×
23Kentucky~70K0.82×
24Nevada~50K0.81×
25Vermont~10K0.80×
26Texas~500K0.77×
27Virginia~100K0.77×
28Arizona~100K0.75×
29Tennessee~100K0.75×
30Mississippi~40K0.72×
31Wisconsin~70K0.71×
32Connecticut~50K0.70×
33Rhode Island~10K0.66×
34North Carolina~100K0.65×
35Georgia~100K0.64×
36Missouri~70K0.64×
37Indiana~80K0.62×
38North Dakota~9K0.62×
39South Dakota~10K0.61×
40Ohio~100K0.60×
41Michigan~100K0.59×
42West Virginia~20K0.57×
43Louisiana~50K0.56×
44New Mexico~20K0.56×
45Alabama~50K0.53×
46Arkansas~30K0.53×
47Nebraska~20K0.53×
48Iowa~30K0.52×
49Kansas~30K0.51×
50Oklahoma~40K0.48×
Fig. 06

Affinity by region

Affinity by region — Columbia Sportswear, United States
0.48×1.00×10.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Columbia Sportswear audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Columbia Sportswear audience
#·InterestCategoryAffinity×
01Arc'teryxFashion & Accessoires6.70×
02PatagoniaFashion & Accessoires5.41×
03The North FaceFashion & Accessoires4.52×
04WaterfowlPets & Animals4.47×
05REIFashion & Accessoires4.27×
06Alpine skiingSports4.05×
07Duck huntingSports3.94×
08Cabela'sSports3.06×
09Outdoor enthusiastSports3.00×
10Nordstrom rackFashion & Accessoires2.89×
11Sports equipmentSports2.84×
12Macy'sShopping2.75×
13NBA playoffsSports2.66×
14T.J.MaxxShopping2.46×
15MarshallsFashion & Accessoires2.45×
16Kohl'sShopping1.99×
17Old NavyFashion & Accessoires1.99×
18FIFA World Cup 2026Sports1.72×
19FIFA World CupSports1.70×
20Online shoppingShopping1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Columbia Sportswear audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Columbia Sportswear audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.89×
Luxury OrientationPREMIUM1.72×
Early Adopter MentalityPOWER1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Columbia Sportswear audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.81×
TraditionCONSERVATISM0.87×
ExtroversionTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Columbia Sportswear's target market in United States?

Columbia Sportswear's target market in United States covers an estimated 6,918,781 people, concentrated in California and Oregon.

02

What is the gender split and age of Columbia Sportswear customers?

54.4% of the Columbia Sportswear audience are female, 45.6% are male, with an average age of 37.5 years.

03

Which brands do Columbia Sportswear fans like most?

Columbia Sportswear fans show strongest brand affinity for REI (4.27×), FIFA World Cup 2026 (1.72×), and Macy's (2.75×) over the country average.

04

Where do Columbia Sportswear fans live in United States?

Columbia Sportswear fans in United States are most concentrated in California (reach ~900K), Oregon (reach ~900K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Columbia Sportswear fans also like?

Beyond Columbia Sportswear itself, the audience over-indexes on FIFA World Cup 2026 (1.72×), Macy's (2.75×), Patagonia (5.41×), and Online shopping (1.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sportswear audiences in United States

See Columbia Sportswear audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Columbia Sportswear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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