Columbia Sportswear Audience in United States

Columbia Sportswear logo

Columbia Sportswear has an estimated audience of 6,956,490 people in United States. 54.4% are female, 45.6% are male, average age 37.5. Top regions: California, Oregon, Florida. Top brand affinities: REI, Macy's, Patagonia, Online shopping, Outdoor enthusiast.

The average Columbia Sportswear fan in United States is 37.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Oregon, Florida. Top brand affinities include REI, Macy's, Patagonia, with strongest over-indexing on REI (4.27× the country average). Demographically, the Columbia Sportswear audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

Demographics of Columbia Sportswear fans

Demographic split for Columbia Sportswear audience in United States
MetricValue
Female54.4%
Male45.6%
Average age37.5
Estimated audience size6,956,490

Audience persona

The typical Columbia Sportswear fan in United States is balanced, around 37.5 years old, with strong Sustainability tendencies and a notable affinity for REI.

Top regions in United States

Top regions ranked by reach for Columbia Sportswear in United States
RegionReachAffinity
California986,5791.29×
Oregon762,6409.56×
Florida602,2831.28×
Texas535,7040.9×
New York481,1691.24×
Washington369,2822.65×
Illinois217,4270.94×
Pennsylvania191,2080.82×
New Jersey188,1231.06×
Georgia154,7490.72×
Colorado151,3611.38×
North Carolina146,2290.7×
Virginia145,1090.86×
Massachusetts144,5871.05×
Ohio131,0180.61×
Arizona120,8060.85×
Michigan116,4140.64×
Maryland114,4240.96×
Tennessee107,5730.77×
South Carolina104,4031×
Minnesota89,9510.9×
Indiana80,3260.63×
Wisconsin78,4830.75×
Kentucky73,0070.84×
Missouri70,6590.63×
Nevada62,1140.92×
Utah58,2230.93×
Alabama52,3350.54×
Connecticut48,8860.7×
Louisiana47,0230.52×
Idaho41,7791.2×
New Hampshire38,0601.39×
Oklahoma35,4930.46×
Mississippi35,4880.62×
Arkansas28,2580.49×
Iowa27,8540.49×
Kansas25,5990.47×
Maine22,0380.88×
Washington, District of Columbia20,6710.99×
Delaware18,2590.95×
New Mexico17,8770.51×
Hawaii17,0810.57×
Montana17,0640.88×
Nebraska15,5200.44×
West Virginia14,6170.45×
Rhode Island12,6870.57×
Alaska12,3760.83×
Vermont8,9130.73×
South Dakota6,5740.41×
Wyoming6,1940.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Columbia Sportswear audience
BrandAffinityCategory
REI4.27×Fashion & Accessoires
Macy's2.75×Shopping
Patagonia5.41×Fashion & Accessoires
Online shopping1.63×Shopping
Outdoor enthusiast3×Sports
Nordstrom rack2.89×Fashion & Accessoires
Marshalls2.45×Fashion & Accessoires
Duck hunting3.94×Sports
Alpine skiing4.05×Sports
Sports equipment2.84×Sports
Waterfowl4.47×Pets & Animals
Kohl's1.99×Shopping
Old Navy1.99×Fashion & Accessoires
NBA playoffs2.66×Sports
Cabela's3.06×Sports
The North Face4.52×Fashion & Accessoires
Arc'teryx6.7×Fashion & Accessoires
T.J.Maxx2.46×Shopping
Winter sport3.22×Sports
Ski mountaineering5.23×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Columbia Sportswear audience
TraitClusterScore
SustainabilityBALANCE3.16
Luxury OrientationPREMIUM2.64
Sports ActivityPOWER1.85
Quality AwarenessPREMIUM1.7
Design AffinityPREMIUM1.65
IndulgenceJOY1.47

Worldwide distribution

Worldwide audience distribution share by country for Columbia Sportswear
CountryShare
United States81.7%
Saudi Arabia1.6%
Brazil1.6%

See Columbia Sportswear audiences in other countries

More Sportswear audiences in United States

Frequently asked questions

How many fans does Columbia Sportswear have in United States?

Columbia Sportswear has an estimated audience of 6,956,490 people in United States, concentrated in California and Oregon.

What is the gender split and age of Columbia Sportswear fans?

54.4% of Columbia Sportswear fans are female, 45.6% are male, with an average age of 37.5 years.

Which brands do Columbia Sportswear fans like most?

Columbia Sportswear fans show strongest brand affinity for REI (4.27×), Macy's (2.75×), and Patagonia (5.41×) over the country average.

Where do Columbia Sportswear fans live in United States?

Columbia Sportswear fans in United States are most concentrated in California (reach 986,579), Oregon (reach 762,640), and Florida (reach 602,283). These three regions account for the largest share of the active audience.

What other brands do Columbia Sportswear fans also like?

Beyond Columbia Sportswear itself, the audience over-indexes on Macy's (2.75×), Patagonia (5.41×), Online shopping (1.63×), and Outdoor enthusiast (3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Columbia Sportswear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.