Rascasse Audience Intelligence

Waterfowl Audience in United States

A data profile of the people who buy, follow and care about Waterfowl in United States — modelled from more than twelve digital signal sources. Waterfowl has an estimated audience of 13,748,469 people in United States.

#1729among Topic in United States#68in Pets & Animals

The average Waterfowl fan in United States is 35.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Wisconsin, Florida.

Top brand affinities include Angling, Toyota Tacoma, Diesel engine, with strongest over-indexing on Angling (12.19× the country average).

Demographically, the Waterfowl audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Waterfowl fan in United States is more male, around 35.4 years old, with strong Patriotism tendencies and a notable affinity for Angling.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Waterfowl profile in United States.

Audience size
13.7M
in United States
Gender
41.8%♀
58.2% male
Age
35.4
average years
Country rank
#2576
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Waterfowl fans

41.8% are female, 58.2% are male, average age 35.4.

Fig. 02

Gender split

41.8%
Female
58.2%
Male
Demographic split for Waterfowl audience in United States
MetricValue
Female41.8%
Male58.2%
Average age35.4
Estimated audience size13,748,469
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Waterfowl audience in United States
Age bracketShare%
16-1929%
20-2921%
30-3919%
40-4917%
50+14%
Fig. 04

Worldwide distribution

60.0%

of the worldwide Waterfowl audience comes from United States.

Worldwide audience distribution share by country for Waterfowl
CountryShare
United States60.0%
Canada5.1%
Germany4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Waterfowl audience in United States is strongest.

Fig. 05

Top regions by affinity

Waterfowl fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~1.5M6.31×
02Connecticut~600K4.60×
03Maine~200K3.25×
04Vermont~60K2.41×
05Utah~300K2.24×
06Michigan~700K1.85×
07Oklahoma~300K1.66×
08Virginia~500K1.54×
09Mississippi~200K1.39×
10Rhode Island~50K1.20×
11New Hampshire~60K1.18×
12Alaska~30K1.15×
13West Virginia~70K1.14×
14Pennsylvania~500K1.05×
15North Dakota~30K0.91×
16New York~700K0.90×
17Nebraska~60K0.89×
18Florida~800K0.88×
19North Carolina~400K0.88×
20California~1.5M0.87×
21South Dakota~30K0.87×
22Montana~30K0.85×
23Maryland~200K0.81×
24Massachusetts~200K0.79×
25Washington, District of Columbia~30K0.79×
26Illinois~400K0.77×
27New Jersey~300K0.77×
28Minnesota~200K0.77×
29Arkansas~90K0.77×
30Ohio~300K0.76×
31Idaho~50K0.74×
32Delaware~30K0.74×
33Iowa~80K0.73×
34Indiana~200K0.72×
35Kansas~80K0.72×
36Washington~200K0.70×
37Oregon~100K0.70×
38Louisiana~100K0.69×
39South Carolina~100K0.68×
40Kentucky~100K0.67×
41New Mexico~50K0.67×
42Missouri~100K0.66×
43Tennessee~200K0.65×
44Hawaii~40K0.65×
45Colorado~100K0.63×
46Alabama~100K0.61×
47Georgia~300K0.60×
48Nevada~80K0.57×
49Texas~600K0.53×
50Arizona~100K0.49×
Fig. 06

Affinity by region

Affinity by region — Waterfowl, United States
0.49×1.00×6.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Waterfowl audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Waterfowl audience
#·InterestCategoryAffinity×
01Jeep CherokeeCars & Mobility20.10×
02BodrumTravel & Leisure13.89×
03Toyota TacomaCars & Mobility13.13×
04AnglingSports12.19×
05Toyota Land CruiserCars & Mobility10.18×
06Yard HouseFood & Beverages9.85×
07ShimanoCars & Mobility9.50×
08Toyota TundraCars & Mobility9.14×
09Diesel engineCars & Mobility8.87×
10Cane CorsoFood & Beverages6.96×
11MotorboatCars & Mobility6.53×
12Wildlife photographyTechnology & Electronics5.90×
13Antique carCars & Mobility5.71×
14Tiger WoodsSports5.41×
15Extreme sportSports5.17×
16Horseback ridingSports5.01×
17OutdoorsTravel & Leisure4.43×
18DogsPets & Animals2.32×
19Donald TrumpPolitics & Society1.98×
20VehiclesCars & Mobility1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Waterfowl audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Waterfowl audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM7.29×
Risk AppetiteTHRILL2.52×
Pet OwnershipJOY2.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Waterfowl audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.73×
MindfulnessBALANCE0.77×
CreativityOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Waterfowl have in United States?

Waterfowl has an estimated audience of 13,748,469 people in United States, concentrated in California and Wisconsin.

02

What is the gender split and age of Waterfowl fans?

41.8% of Waterfowl fans are female, 58.2% are male, with an average age of 35.4 years.

03

Which brands do Waterfowl fans like most?

Waterfowl fans show strongest brand affinity for Angling (12.19×), Toyota Tacoma (13.13×), and Diesel engine (8.87×) over the country average.

04

Where do Waterfowl fans live in United States?

Waterfowl fans in United States are most concentrated in California (reach ~1.5M), Wisconsin (reach ~1.5M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Waterfowl fans also like?

Beyond Waterfowl itself, the audience over-indexes on Toyota Tacoma (13.13×), Diesel engine (8.87×), Yard House (9.85×), and Wildlife photography (5.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Waterfowl audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Waterfowl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →