Waterfowl Audience in United States

Waterfowl has an estimated audience of 13,748,469 people in United States. 41.8% are female, 58.2% are male, average age 35.4. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, CarGurus, AccuWeather, Aaron Rodgers.

The average Waterfowl fan in United States is 35.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (13.4× the country average). Demographically, the Waterfowl audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Waterfowl fans

Demographic split for Waterfowl audience in United States
MetricValue
Female41.8%
Male58.2%
Average age35.4
Estimated audience size13,748,469

Audience persona

The typical Waterfowl fan in United States is more male, around 35.4 years old, with strong Patriotism tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Waterfowl in United States
RegionReachAffinity
California1,342,5680.89×
Texas1,009,2650.85×
Florida726,5910.78×
New York663,1220.86×
Illinois463,5341.01×
North Carolina446,8511.08×
Ohio407,2840.96×
Pennsylvania399,7080.86×
Michigan395,1981.1×
Georgia369,1670.87×
Virginia345,7511.03×
Washington313,9011.14×
New Jersey289,8680.83×
Massachusetts282,4951.04×
Indiana276,1091.1×
Maryland276,0421.17×
Tennessee264,9920.96×
Minnesota242,9141.23×
Wisconsin235,6291.14×
Missouri231,5091.04×
Colorado204,2950.94×
South Carolina200,3330.97×
Arizona198,0080.71×
Louisiana182,8931.03×
Oregon169,5011.08×
Alabama166,2230.87×
Oklahoma166,0481.09×
Kentucky157,8770.92×
Connecticut126,5710.92×
Utah125,4481.02×
Iowa124,2841.1×
Arkansas121,5871.07×
Kansas116,7121.08×
Mississippi110,9480.98×
Nevada103,2300.78×
Nebraska77,1371.12×
Idaho70,9991.03×
West Virginia54,8220.86×
New Hampshire52,8830.98×
Maine51,0341.04×
Alaska50,7051.72×
New Mexico50,4410.73×
Montana45,3651.19×
Rhode Island39,3630.9×
Washington, District of Columbia38,5220.93×
South Dakota37,8881.19×
Hawaii37,7450.64×
North Dakota36,3321.29×
Delaware35,7270.94×
Vermont24,0661×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Waterfowl audience
BrandAffinityCategory
Capital One13.4×Business & Career
Google Maps13.05×Internet & Social Media
CarGurus18.28×Cars & Mobility
AccuWeather17.35×Home & Garden
Aaron Rodgers16.66×Sports
Indeed.com9.4×Business & Career
Circle K15.61×Shopping
Google News12.09×News
Enterprise Rent-A-Car11.38×Cars & Mobility
Clint Eastwood15.45×Movies & TV
Bruce Willis11.65×Movies & TV
Matthew McConaughey13.93×Movies & TV
DuckDuckGo13.63×Internet & Social Media
Google Earth14.3×Internet & Social Media
Diane Keaton8.67×Movies & TV
Aer Lingus32.16×Travel & Leisure
Zac Efron12.94×Movies & TV
Pretzel18.91×Food & Beverages
DeviantArt9.45×Internet & Social Media
John Wayne20.71×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Waterfowl audience
TraitClusterScore
PatriotismCONSERVATISM3.39
Pet OwnershipJOY1.76
DIY MentalityTHRILL1.5
LGBTQ+ IdentityOPEN1.38
Risk AppetiteTHRILL1.32
Sports ActivityPOWER1.32

Worldwide distribution

Worldwide audience distribution share by country for Waterfowl
CountryShare
United States60.0%
Canada5.1%
Germany4.6%

See Waterfowl audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Waterfowl have in United States?

Waterfowl has an estimated audience of 13,748,469 people in United States, concentrated in California and Texas.

What is the gender split and age of Waterfowl fans?

41.8% of Waterfowl fans are female, 58.2% are male, with an average age of 35.4 years.

Which brands do Waterfowl fans like most?

Waterfowl fans show strongest brand affinity for Capital One (13.4×), Google Maps (13.05×), and CarGurus (18.28×) over the country average.

Where do Waterfowl fans live in United States?

Waterfowl fans in United States are most concentrated in California (reach 1,342,568), Texas (reach 1,009,265), and Florida (reach 726,591). These three regions account for the largest share of the active audience.

What other brands do Waterfowl fans also like?

Beyond Waterfowl itself, the audience over-indexes on Google Maps (13.05×), CarGurus (18.28×), AccuWeather (17.35×), and Aaron Rodgers (16.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Waterfowl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.