Waterfowl Audience in United States

Waterfowl logo

Waterfowl has an estimated audience of 13,748,469 people in United States. 41.8% are female, 58.2% are male, average age 35.4. Top regions: California, Texas, Florida. Top brand affinities: Hibachi, Urban Outfitters, Vocal harmony, Governor of Michigan, The Gruffalo (film).

The average Waterfowl fan in United States is 35.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hibachi, Urban Outfitters, Vocal harmony, with strongest over-indexing on Hibachi (54.79× the country average). Demographically, the Waterfowl audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Waterfowl fans

Demographic split for Waterfowl audience in United States
MetricValue
Female41.8%
Male58.2%
Average age35.4
Estimated audience size13,748,469

Audience persona

The typical Waterfowl fan in United States is more male, around 35.4 years old, with strong Patriotism tendencies and a notable affinity for Hibachi.

Top regions in United States

Top regions ranked by reach for Waterfowl in United States
RegionReachAffinity
California1,342,5680.89×
Texas1,009,2650.85×
Florida726,5910.78×
New York663,1220.86×
Illinois463,5341.01×
North Carolina446,8511.08×
Ohio407,2840.96×
Pennsylvania399,7080.86×
Michigan395,1981.1×
Georgia369,1670.87×
Virginia345,7511.03×
Washington313,9011.14×
New Jersey289,8680.83×
Massachusetts282,4951.04×
Indiana276,1091.1×
Maryland276,0421.17×
Tennessee264,9920.96×
Minnesota242,9141.23×
Wisconsin235,6291.14×
Missouri231,5091.04×
Colorado204,2950.94×
South Carolina200,3330.97×
Arizona198,0080.71×
Louisiana182,8931.03×
Oregon169,5011.08×
Alabama166,2230.87×
Oklahoma166,0481.09×
Kentucky157,8770.92×
Connecticut126,5710.92×
Utah125,4481.02×
Iowa124,2841.1×
Arkansas121,5871.07×
Kansas116,7121.08×
Mississippi110,9480.98×
Nevada103,2300.78×
Nebraska77,1371.12×
Idaho70,9991.03×
West Virginia54,8220.86×
New Hampshire52,8830.98×
Maine51,0341.04×
Alaska50,7051.72×
New Mexico50,4410.73×
Montana45,3651.19×
Rhode Island39,3630.9×
Washington, District of Columbia38,5220.93×
South Dakota37,8881.19×
Hawaii37,7450.64×
North Dakota36,3321.29×
Delaware35,7270.94×
Vermont24,0661×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Waterfowl audience
BrandAffinityCategory
Hibachi54.79×Food & Beverages
Urban Outfitters6.19×Shopping
Vocal harmony10.82×Music & Radio
Governor of Michigan16.43×Politics & Society
The Gruffalo (film)32.16×Movies & TV
Goop9.29×Internet & Social Media
Google Home10.96×Technology & Electronics
Cherish (group)17.32×Music & Radio
Grinch5.78×Movies & TV
Combat sport2.3×Sports
Wok8.92×Food & Beverages
Electrolyte6.4×Health
N1 road (South Africa)5.49×Travel & Leisure
Fairy godmother9.92×Literature
Hipster12.7×Politics & Society
Historic site5.56×Arts & Culture
Kikar HaShabbat21.4×News
Mathcore10.1×Music & Radio
Elsword20×Games
La Jolla9.83×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Waterfowl audience
TraitClusterScore
PatriotismCONSERVATISM3.39
Pet OwnershipJOY1.76
DIY MentalityTHRILL1.5
LGBTQ+ IdentityOPEN1.38
Risk AppetiteTHRILL1.32
Sports ActivityPOWER1.32

Worldwide distribution

Worldwide audience distribution share by country for Waterfowl
CountryShare
United States60.0%
Canada5.1%
Germany4.6%

See Waterfowl audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Waterfowl have in United States?

Waterfowl has an estimated audience of 13,748,469 people in United States, concentrated in California and Texas.

What is the gender split and age of Waterfowl fans?

41.8% of Waterfowl fans are female, 58.2% are male, with an average age of 35.4 years.

Which brands do Waterfowl fans like most?

Waterfowl fans show strongest brand affinity for Hibachi (54.79×), Urban Outfitters (6.19×), and Vocal harmony (10.82×) over the country average.

Where do Waterfowl fans live in United States?

Waterfowl fans in United States are most concentrated in California (reach 1,342,568), Texas (reach 1,009,265), and Florida (reach 726,591). These three regions account for the largest share of the active audience.

What other brands do Waterfowl fans also like?

Beyond Waterfowl itself, the audience over-indexes on Urban Outfitters (6.19×), Vocal harmony (10.82×), Governor of Michigan (16.43×), and The Gruffalo (film) (32.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Waterfowl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.