Toyota Tacoma Audience in United States

Toyota Tacoma logo

Toyota Tacoma has an estimated audience of 6,130,989 people in United States. 17.3% are female, 82.7% are male, average age 38.4. Top regions: California, Texas, Florida. Top brand affinities: Turkey hunting, Off-road racing, Ford Ranger, Duck hunting, Trophy hunting.

The average Toyota Tacoma fan in United States is 38.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Turkey hunting, Off-road racing, Ford Ranger, with strongest over-indexing on Turkey hunting (13.1× the country average). Demographically, the Toyota Tacoma audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Toyota Tacoma fans

Demographic split for Toyota Tacoma audience in United States
MetricValue
Female17.3%
Male82.7%
Average age38.4
Estimated audience size6,130,989

Audience persona

The typical Toyota Tacoma fan in United States is more male, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for Turkey hunting.

Top regions in United States

Top regions ranked by reach for Toyota Tacoma in United States
RegionReachAffinity
California745,5841.11×
Texas539,1241.02×
Florida362,8680.87×
New York234,9570.69×
Pennsylvania182,4260.88×
Washington169,0871.37×
Georgia163,2120.86×
North Carolina159,4700.86×
Illinois141,4280.69×
Ohio139,5160.74×
Arizona136,9851.09×
Tennessee129,2241.05×
Virginia126,3530.85×
New Jersey111,8950.72×
Colorado107,1641.11×
Michigan105,7090.66×
Oregon96,8201.38×
Indiana92,3280.82×
Missouri87,9740.89×
Massachusetts84,1250.7×
Alabama81,8710.96×
South Carolina78,7120.85×
Kentucky77,6251.01×
Oklahoma76,3311.12×
Louisiana75,5130.96×
Maryland72,5540.69×
Wisconsin71,4630.77×
Utah65,1691.19×
Minnesota64,8660.74×
Nevada56,9520.96×
Arkansas55,8891.11×
Mississippi47,8340.95×
Connecticut47,7550.78×
Kansas46,4820.96×
West Virginia44,2351.55×
Iowa42,4000.84×
Hawaii41,2331.56×
Idaho39,7741.29×
New Mexico35,0731.14×
Nebraska30,7771×
Maine25,9171.18×
New Hampshire24,3481.01×
Montana19,4741.14×
Alaska19,0331.45×
Vermont18,5691.73×
North Dakota17,9671.43×
Rhode Island16,3150.84×
South Dakota14,6851.04×
Delaware13,1430.78×
Wyoming9,9961.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toyota Tacoma audience
BrandAffinityCategory
Turkey hunting13.1×Sports
Off-road racing18.99×Cars & Mobility
Ford Ranger36.67×Cars & Mobility
Duck hunting12.37×Sports
Trophy hunting10.03×Sports
Waterfowl13.13×Pets & Animals
Toyota Tundra20.57×Cars & Mobility
Lifted Trucks32.9×Cars & Mobility
Truck classification15.02×
Overlanding16.48×Travel & Leisure
Toyota Land Cruiser18.07×Cars & Mobility
Freestyle Motocross15.93×Sports
Jeep Cherokee33.33×Cars & Mobility
Side by Side (UTV)14.5×Cars & Mobility
Bass fishing8.75×Sports
Dirt Bikes24.98×Sports
Boot Barn11.28×Fashion & Accessoires
Mud bogging20.57×Sports
Used Cars7.2×Cars & Mobility
Formula Drift18.33×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toyota Tacoma audience
TraitClusterScore
PatriotismCONSERVATISM2.14
Early Adopter MentalityPOWER1.41
Risk AppetiteTHRILL1.35
Family OrientationCONSERVATISM1.34
Need for SecurityCONSERVATISM1.34
DIY MentalityTHRILL1.31

Worldwide distribution

Worldwide audience distribution share by country for Toyota Tacoma
CountryShare
United States59.8%
Canada6.1%
Mexico3.4%

See Toyota Tacoma audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Toyota Tacoma have in United States?

Toyota Tacoma has an estimated audience of 6,130,989 people in United States, concentrated in California and Texas.

What is the gender split and age of Toyota Tacoma fans?

17.3% of Toyota Tacoma fans are female, 82.7% are male, with an average age of 38.4 years.

Which brands do Toyota Tacoma fans like most?

Toyota Tacoma fans show strongest brand affinity for Turkey hunting (13.1×), Off-road racing (18.99×), and Ford Ranger (36.67×) over the country average.

Where do Toyota Tacoma fans live in United States?

Toyota Tacoma fans in United States are most concentrated in California (reach 745,584), Texas (reach 539,124), and Florida (reach 362,868). These three regions account for the largest share of the active audience.

What other brands do Toyota Tacoma fans also like?

Beyond Toyota Tacoma itself, the audience over-indexes on Off-road racing (18.99×), Ford Ranger (36.67×), Duck hunting (12.37×), and Trophy hunting (10.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toyota Tacoma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.