Rascasse Audience Intelligence

Toyota Tacoma Audience in United States

A data profile of the people who buy, follow and care about Toyota Tacoma in United States — modelled from more than twelve digital signal sources. Toyota Tacoma has an estimated audience of 6,208,212 people in United States.

#29among Car type in United States#9among Car Model in United States#223in Cars & Mobility

The average Toyota Tacoma fan in United States is 38.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Turkey hunting, Off-road racing, Ford Ranger, with strongest over-indexing on Turkey hunting (13.1× the country average).

Demographically, the Toyota Tacoma audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Price Sensitivity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Toyota Tacoma fan in United States is more male, around 38.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Turkey hunting.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toyota Tacoma profile in United States.

Audience size
6.2M
in United States
Gender
17.3%♀
82.7% male
Age
38.4
average years
Country rank
#5574
Car Model in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Toyota Tacoma fans

17.3% are female, 82.7% are male, average age 38.4.

Fig. 02

Gender split

17.3%
Female
82.7%
Male
Demographic split for Toyota Tacoma audience in United States
MetricValue
Female17.3%
Male82.7%
Average age38.4
Estimated audience size6,208,212
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Toyota Tacoma audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3920%
40-4920%
50+19%
Fig. 04

Worldwide distribution

59.8%

of the worldwide Toyota Tacoma audience comes from United States.

Worldwide audience distribution share by country for Toyota Tacoma
CountryShare
United States59.8%
Canada6.1%
Mexico3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toyota Tacoma audience in United States is strongest.

Fig. 05

Top regions by affinity

Toyota Tacoma fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~40K1.67×
02Vermont~20K1.57×
03West Virginia~40K1.50×
04Alaska~20K1.41×
05North Dakota~20K1.32×
06Washington~200K1.26×
07Idaho~40K1.26×
08Oregon~90K1.25×
09Utah~70K1.20×
10Maine~30K1.18×
11New Mexico~40K1.16×
12Oklahoma~80K1.15×
13Arkansas~60K1.13×
14Wyoming~10K1.13×
15Montana~20K1.11×
16California~700K1.07×
17Arizona~100K1.07×
18Tennessee~100K1.05×
19Colorado~100K1.05×
20Texas~500K1.04×
21Louisiana~80K1.03×
22Nebraska~30K1.02×
23Alabama~90K1.01×
24Kentucky~80K1.01×
25New Hampshire~20K1.01×
26Mississippi~50K1.00×
27South Dakota~10K1.00×
28Nevada~60K0.99×
29Kansas~50K0.98×
30Missouri~90K0.91×
31South Carolina~80K0.91×
32North Carolina~200K0.90×
33Georgia~200K0.89×
34Florida~400K0.88×
35Virginia~100K0.88×
36Pennsylvania~200K0.87×
37Indiana~100K0.87×
38Iowa~40K0.85×
39Connecticut~50K0.83×
40Rhode Island~20K0.83×
41Wisconsin~80K0.82×
42Delaware~10K0.80×
43Minnesota~70K0.79×
44Ohio~100K0.78×
45New Jersey~100K0.74×
46Massachusetts~90K0.74×
47Illinois~100K0.73×
48Maryland~80K0.73×
49Michigan~100K0.72×
50New York~200K0.67×
Fig. 06

Affinity by region

Affinity by region — Toyota Tacoma, United States
0.67×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toyota Tacoma audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toyota Tacoma audience
#·InterestCategoryAffinity×
01Ford RangerCars & Mobility36.67×
02Jeep CherokeeCars & Mobility33.33×
03Lifted TrucksCars & Mobility32.90×
04Dirt BikesSports24.98×
05Toyota TundraCars & Mobility20.57×
06Mud boggingSports20.57×
07Off-road racingCars & Mobility18.99×
08Formula DriftSports18.33×
09Toyota Land CruiserCars & Mobility18.07×
10OverlandingTravel & Leisure16.48×
11Freestyle MotocrossSports15.93×
12Truck classificationTopic15.02×
13Side by Side (UTV)Cars & Mobility14.50×
14WaterfowlPets & Animals13.13×
15Turkey huntingSports13.10×
16Duck huntingSports12.37×
17Boot BarnFashion & Accessoires11.28×
18Trophy huntingSports10.03×
19Bass fishingSports8.75×
20Used CarsCars & Mobility7.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toyota Tacoma audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toyota Tacoma audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.22×
PatriotismCONSERVATISM2.07×
Family OrientationCONSERVATISM1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toyota Tacoma audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.52×
CreativityOPEN0.53×
Community OrientationOPEN0.54×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Toyota Tacoma have in United States?

Toyota Tacoma has an estimated audience of 6,208,212 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Toyota Tacoma fans?

17.3% of Toyota Tacoma fans are female, 82.7% are male, with an average age of 38.4 years.

03

Which brands do Toyota Tacoma fans like most?

Toyota Tacoma fans show strongest brand affinity for Turkey hunting (13.1×), Off-road racing (18.99×), and Ford Ranger (36.67×) over the country average.

04

Where do Toyota Tacoma fans live in United States?

Toyota Tacoma fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Toyota Tacoma fans also like?

Beyond Toyota Tacoma itself, the audience over-indexes on Off-road racing (18.99×), Ford Ranger (36.67×), Duck hunting (12.37×), and Trophy hunting (10.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in United States

See Toyota Tacoma audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Toyota Tacoma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →