Rascasse Audience Intelligence

Jeep Cherokee Audience in United States

A data profile of the people who buy, follow and care about Jeep Cherokee in United States — modelled from more than twelve digital signal sources. Jeep Cherokee has an estimated audience of 1,500,846 people in United States.

#122among Car Model in United States#580in Cars & Mobility

The average Jeep Cherokee fan in United States is 34.6 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Jeep Cherokee (XJ), Turkey hunting, Off-road racing, with strongest over-indexing on Jeep Cherokee (XJ) (87.12× the country average).

Demographically, the Jeep Cherokee audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jeep Cherokee fan in United States is more male, around 34.6 years old, with strong Patriotism tendencies and a notable affinity for Jeep Cherokee (XJ).

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jeep Cherokee profile in United States.

Audience size
1.5M
in United States
Gender
22.2%♀
77.8% male
Age
34.6
average years
Country rank
#17763
Car Model in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jeep Cherokee fans

22.2% are female, 77.8% are male, average age 34.6.

Fig. 02

Gender split

22.2%
Female
77.8%
Male
Demographic split for Jeep Cherokee audience in United States
MetricValue
Female22.2%
Male77.8%
Average age34.6
Estimated audience size1,500,846
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Jeep Cherokee audience in United States
Age bracketShare%
16-1930%
20-2922%
30-3920%
40-4917%
50+10%
Fig. 04

Worldwide distribution

36.4%

of the worldwide Jeep Cherokee audience comes from United States.

Worldwide audience distribution share by country for Jeep Cherokee
CountryShare
United States36.4%
Brazil6.0%
Canada4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jeep Cherokee audience in United States is strongest.

Fig. 05

Top regions by affinity

Jeep Cherokee fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~60K1.53×
02Nebraska~9K1.27×
03Mississippi~20K1.26×
04Alabama~30K1.20×
05Arkansas~10K1.20×
06Arizona~40K1.15×
07Indiana~30K1.15×
08West Virginia~8K1.14×
09Illinois~60K1.13×
10Louisiana~20K1.13×
11Missouri~30K1.10×
12Delaware~5K1.10×
13Idaho~8K1.09×
14Ohio~50K1.08×
15Iowa~10K1.08×
16North Carolina~50K1.07×
17Tennessee~30K1.07×
18Pennsylvania~50K1.06×
19North Dakota~3K1.06×
20South Carolina~20K1.05×
21South Dakota~4K1.05×
22Oklahoma~20K1.04×
23Texas~100K1.03×
24Connecticut~20K1.03×
25Alaska~3K1.03×
26Kentucky~20K1.02×
27Kansas~10K1.02×
28Minnesota~20K1.01×
29Georgia~50K1.00×
30New Jersey~40K1.00×
31Colorado~20K0.97×
32Wisconsin~20K0.95×
33New Mexico~7K0.95×
34Wyoming~2K0.94×
35Utah~10K0.93×
36Montana~4K0.93×
37Massachusetts~30K0.91×
38Florida~90K0.90×
39Virginia~30K0.87×
40Maine~5K0.87×
41Rhode Island~4K0.87×
42New York~70K0.85×
43Maryland~20K0.85×
44New Hampshire~5K0.84×
45Nevada~10K0.83×
46Washington~20K0.81×
47Oregon~10K0.81×
48Washington, District of Columbia~3K0.74×
49California~100K0.73×
50Hawaii~4K0.68×
Fig. 06

Affinity by region

Affinity by region — Jeep Cherokee, United States
0.68×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jeep Cherokee audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jeep Cherokee audience
#·InterestCategoryAffinity×
01Jeep JamboreeCars & Mobility220.07×
02Jeep BeachCars & Mobility143.00×
03Jeep Commander (XK)Cars & Mobility133.73×
04Jeep LibertyCars & Mobility95.05×
05Jeep Cherokee (XJ)Cars & Mobility87.12×
06Overland (magazine)Internet & Social Media71.87×
07Compact sport utility vehicleCars & Mobility66.32×
08Jeep GladiatorCars & Mobility54.18×
09Ford RangerCars & Mobility52.63×
10Dirt BikesSports46.01×
11Off-road racingCars & Mobility29.99×
12OverlandingTravel & Leisure28.85×
13Freestyle MotocrossSports25.58×
14Toyota TacomaCars & Mobility24.35×
15Side by Side (UTV)Cars & Mobility21.75×
16WaterfowlPets & Animals20.10×
17Turkey huntingSports19.74×
18Duck huntingSports18.90×
19Trophy huntingSports15.51×
20Bass fishingSports13.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jeep Cherokee audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jeep Cherokee audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.11×
Family OrientationCONSERVATISM2.19×
Price SensitivityPREMIUM2.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jeep Cherokee audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.31×
CreativityOPEN0.48×
TraditionCONSERVATISM0.48×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jeep Cherokee have in United States?

Jeep Cherokee has an estimated audience of 1,500,846 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Jeep Cherokee fans?

22.2% of Jeep Cherokee fans are female, 77.8% are male, with an average age of 34.6 years.

03

Which brands do Jeep Cherokee fans like most?

Jeep Cherokee fans show strongest brand affinity for Jeep Cherokee (XJ) (87.12×), Turkey hunting (19.74×), and Off-road racing (29.99×) over the country average.

04

Where do Jeep Cherokee fans live in United States?

Jeep Cherokee fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Jeep Cherokee fans also like?

Beyond Jeep Cherokee itself, the audience over-indexes on Turkey hunting (19.74×), Off-road racing (29.99×), Compact sport utility vehicle (66.32×), and Jeep Jamboree (220.07×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Jeep Cherokee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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