Jeep Cherokee Audience in United States

Jeep Cherokee logo

Jeep Cherokee has an estimated audience of 1,493,338 people in United States. 22.2% are female, 77.8% are male, average age 34.6. Top regions: Texas, California, Florida. Top brand affinities: Jeep Cherokee (XJ), Turkey hunting, Off-road racing, Compact sport utility vehicle, Jeep Jamboree.

The average Jeep Cherokee fan in United States is 34.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Jeep Cherokee (XJ), Turkey hunting, Off-road racing, with strongest over-indexing on Jeep Cherokee (XJ) (87.12× the country average). Demographically, the Jeep Cherokee audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of Jeep Cherokee fans

Demographic split for Jeep Cherokee audience in United States
MetricValue
Female22.2%
Male77.8%
Average age34.6
Estimated audience size1,493,338

Audience persona

The typical Jeep Cherokee fan in United States is more male, around 34.6 years old, with strong Family Orientation tendencies and a notable affinity for Jeep Cherokee (XJ).

Top regions in United States

Top regions ranked by reach for Jeep Cherokee in United States
RegionReachAffinity
Texas140,4271.09×
California126,9720.77×
Florida94,8960.94×
New York74,2740.89×
Michigan58,1021.49×
Illinois57,8771.16×
Pennsylvania53,6631.07×
Ohio50,1861.09×
North Carolina50,1661.12×
Georgia47,4391.03×
New Jersey38,6331.02×
Arizona35,9131.18×
Tennessee33,3231.11×
Virginia32,5890.9×
Indiana31,5591.16×
Massachusetts27,0970.92×
Missouri26,8711.12×
Washington25,4540.85×
Alabama24,7921.19×
South Carolina24,2651.08×
Colorado23,7591.01×
Maryland22,0380.86×
Louisiana21,7201.13×
Minnesota21,6321.01×
Wisconsin20,4940.91×
Kentucky19,1581.02×
Oklahoma17,5331.06×
Connecticut15,4981.03×
Mississippi14,9851.22×
Arkansas14,3111.16×
Oregon14,2180.83×
Iowa13,1301.07×
Utah12,9350.97×
Nevada12,2570.85×
Kansas12,1711.03×
Nebraska9,3851.25×
Idaho8,0751.08×
West Virginia7,4671.07×
New Mexico7,0300.94×
New Hampshire4,7080.8×
Maine4,5010.84×
Hawaii4,3340.68×
Delaware4,2121.02×
Rhode Island3,9990.84×
Montana3,7470.9×
South Dakota3,4561×
Washington, District of Columbia3,2860.73×
Alaska3,0450.95×
North Dakota3,0240.99×
Wyoming1,9850.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jeep Cherokee audience
BrandAffinityCategory
Jeep Cherokee (XJ)87.12×Cars & Mobility
Turkey hunting19.74×Sports
Off-road racing29.99×Cars & Mobility
Compact sport utility vehicle66.32×Cars & Mobility
Jeep Jamboree220.07×Cars & Mobility
Duck hunting18.9×Sports
Ford Ranger52.63×Cars & Mobility
Trophy hunting15.51×Sports
Jeep Beach143×Cars & Mobility
Waterfowl20.1×Pets & Animals
Dirt Bikes46.01×Sports
Overlanding28.85×Travel & Leisure
Jeep Gladiator54.18×Cars & Mobility
Overland (magazine)71.87×Internet & Social Media
Freestyle Motocross25.58×Sports
Bass fishing13.6×Sports
Jeep Commander (XK)133.73×Cars & Mobility
Jeep Liberty95.05×Cars & Mobility
Side by Side (UTV)21.75×Cars & Mobility
Toyota Tacoma24.35×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jeep Cherokee audience
TraitClusterScore
Family OrientationCONSERVATISM3.25
PatriotismCONSERVATISM3.15
LGBTQ+ IdentityOPEN2.01
Risk AppetiteTHRILL1.98
DIY MentalityTHRILL1.87
Sports ActivityPOWER1.84

Worldwide distribution

Worldwide audience distribution share by country for Jeep Cherokee
CountryShare
United States36.4%
Brazil6.1%
Canada4.4%

See Jeep Cherokee audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Jeep Cherokee have in United States?

Jeep Cherokee has an estimated audience of 1,493,338 people in United States, concentrated in Texas and California.

What is the gender split and age of Jeep Cherokee fans?

22.2% of Jeep Cherokee fans are female, 77.8% are male, with an average age of 34.6 years.

Which brands do Jeep Cherokee fans like most?

Jeep Cherokee fans show strongest brand affinity for Jeep Cherokee (XJ) (87.12×), Turkey hunting (19.74×), and Off-road racing (29.99×) over the country average.

Where do Jeep Cherokee fans live in United States?

Jeep Cherokee fans in United States are most concentrated in Texas (reach 140,427), California (reach 126,972), and Florida (reach 94,896). These three regions account for the largest share of the active audience.

What other brands do Jeep Cherokee fans also like?

Beyond Jeep Cherokee itself, the audience over-indexes on Turkey hunting (19.74×), Off-road racing (29.99×), Compact sport utility vehicle (66.32×), and Jeep Jamboree (220.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jeep Cherokee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.