Overlanding Audience in United States

Overlanding has an estimated audience of 6,431,533 people in United States. 17.8% are female, 82.2% are male, average age 38.1. Top regions: California, Texas, New York. Top brand affinities: CarGurus, Google Maps, Capital One, Jeep Cherokee, Enterprise Rent-A-Car.

The average Overlanding fan in United States is 38.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include CarGurus, Google Maps, Capital One, with strongest over-indexing on CarGurus (15.44× the country average). Demographically, the Overlanding audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Overlanding fans

Demographic split for Overlanding audience in United States
MetricValue
Female17.8%
Male82.2%
Average age38.1
Estimated audience size6,431,533

Audience persona

The typical Overlanding fan in United States is more male, around 38.1 years old, with strong Patriotism tendencies and a notable affinity for CarGurus.

Top regions in United States

Top regions ranked by reach for Overlanding in United States
RegionReachAffinity
California712,7081.01×
Texas381,3520.69×
New York365,7361.02×
Colorado326,1303.22×
Missouri283,9032.74×
Florida205,0120.47×
Illinois185,6530.87×
Washington146,1681.13×
Pennsylvania137,2710.63×
Massachusetts127,6291.01×
North Carolina125,8370.65×
Virginia121,2550.77×
Ohio121,0320.61×
Georgia120,9280.61×
Michigan118,6720.71×
New Jersey116,9390.71×
Arizona105,2370.8×
Tennessee104,3060.81×
Oregon93,8251.27×
Utah88,9651.54×
Nevada81,8961.32×
Maryland76,2600.69×
Wisconsin71,3910.74×
Minnesota68,7360.75×
Indiana68,5790.58×
Idaho62,7861.95×
Kansas62,0981.23×
Connecticut60,6560.94×
South Carolina57,4050.59×
Oklahoma50,9030.71×
New Mexico50,7861.57×
Alabama50,4740.56×
Kentucky47,8910.59×
Iowa44,9480.85×
Louisiana44,3950.54×
Arkansas38,1380.72×
Montana35,0651.97×
Nebraska34,3631.07×
New Hampshire31,9591.26×
Maine23,9471.04×
Mississippi23,7680.45×
Wyoming23,5012.47×
Washington, District of Columbia16,9020.87×
West Virginia16,7310.56×
Alaska16,3931.19×
Rhode Island16,2170.79×
Vermont14,9981.33×
Hawaii13,6860.5×
South Dakota9,7950.66×
Delaware9,6450.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Overlanding audience
BrandAffinityCategory
CarGurus15.44×Cars & Mobility
Google Maps8.4×Internet & Social Media
Capital One6.97×Business & Career
Jeep Cherokee40.21×Cars & Mobility
Enterprise Rent-A-Car8.7×Cars & Mobility
Toyota Tacoma17.78×Cars & Mobility
Indeed.com5.76×Business & Career
Aaron Rodgers7.93×Sports
AccuWeather7.45×Home & Garden
Honda Motorcycles20.43×Cars & Mobility
Circle K7.8×Shopping
Subwoofer21.99×Technology & Electronics
Google News6.2×News
Bruce Willis7.5×Movies & TV
AutoZone4.14×Cars & Mobility
Apple Store7.6×Shopping
Honda Accord12.9×Cars & Mobility
Jeff Bezos9.49×Business & Career
Truck camper12.5×Cars & Mobility
ICloud7.74×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Overlanding audience
TraitClusterScore
PatriotismCONSERVATISM3.68
Risk AppetiteTHRILL1.81
Sports ActivityPOWER1.61
Luxury OrientationPREMIUM1.52
DIY MentalityTHRILL1.46
Need for SecurityCONSERVATISM1.45

Worldwide distribution

Worldwide audience distribution share by country for Overlanding
CountryShare
United States49.5%
Australia5.7%
Canada4.8%

See Overlanding audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Overlanding have in United States?

Overlanding has an estimated audience of 6,431,533 people in United States, concentrated in California and Texas.

What is the gender split and age of Overlanding fans?

17.8% of Overlanding fans are female, 82.2% are male, with an average age of 38.1 years.

Which brands do Overlanding fans like most?

Overlanding fans show strongest brand affinity for CarGurus (15.44×), Google Maps (8.4×), and Capital One (6.97×) over the country average.

Where do Overlanding fans live in United States?

Overlanding fans in United States are most concentrated in California (reach 712,708), Texas (reach 381,352), and New York (reach 365,736). These three regions account for the largest share of the active audience.

What other brands do Overlanding fans also like?

Beyond Overlanding itself, the audience over-indexes on Google Maps (8.4×), Capital One (6.97×), Jeep Cherokee (40.21×), and Enterprise Rent-A-Car (8.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Overlanding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.