Jeep Wrangler Audience in United States

Jeep Wrangler logo

Jeep Wrangler has an estimated audience of 9,166,172 people in United States. 23.7% are female, 76.3% are male, average age 35.9. Top regions: California, Texas, Florida. Top brand affinities: Used Cars, Family car, Auto maintenance, Sport bike, Jeep Grand Cherokee.

The average Jeep Wrangler fan in United States is 35.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Used Cars, Family car, Auto maintenance, with strongest over-indexing on Used Cars (7.73× the country average). Demographically, the Jeep Wrangler audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of Jeep Wrangler fans

Demographic split for Jeep Wrangler audience in United States
MetricValue
Female23.7%
Male76.3%
Average age35.9
Estimated audience size9,166,172

Audience persona

The typical Jeep Wrangler fan in United States is more male, around 35.9 years old, with strong Patriotism tendencies and a notable affinity for Used Cars.

Top regions in United States

Top regions ranked by reach for Jeep Wrangler in United States
RegionReachAffinity
California955,5320.95×
Texas890,5301.13×
Florida817,9761.32×
New York590,5061.15×
Georgia365,4981.29×
Illinois345,2871.13×
Pennsylvania329,6441.07×
North Carolina312,6031.13×
Ohio311,3341.1×
Michigan299,5241.25×
New Jersey281,7231.21×
Virginia227,5541.02×
Tennessee208,1411.13×
Massachusetts195,5521.08×
Arizona189,6601.01×
Indiana183,6521.1×
Washington160,4650.87×
Maryland159,3981.01×
South Carolina157,4931.14×
Missouri150,8281.02×
Alabama146,9771.15×
Colorado142,3180.99×
Louisiana135,8481.15×
Wisconsin123,3680.89×
Minnesota120,7220.92×
Kentucky118,4991.03×
Connecticut106,9351.16×
Oklahoma96,6040.95×
Mississippi88,7941.18×
Nevada85,0610.96×
Oregon83,9750.8×
Arkansas80,4821.07×
Iowa72,9640.97×
Utah68,1790.83×
Kansas66,4870.92×
Nebraska45,8231×
Hawaii45,5851.16×
West Virginia44,9061.05×
New Hampshire39,4501.09×
Idaho37,2000.81×
New Mexico36,8380.8×
Maine28,6180.87×
Rhode Island27,7160.95×
Delaware24,7030.98×
Washington, District of Columbia21,8280.79×
Montana17,4360.69×
South Dakota15,5510.73×
North Dakota14,7410.78×
Alaska14,2510.73×
Vermont12,0020.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jeep Wrangler audience
BrandAffinityCategory
Used Cars7.73×Cars & Mobility
Family car9.13×Cars & Mobility
Auto maintenance6.61×Cars & Mobility
Sport bike6×Cars & Mobility
Jeep Grand Cherokee8.15×Cars & Mobility
SUVs2.93×Cars & Mobility
AutoZone2.94×Cars & Mobility
Škoda Auto15.4×Cars & Mobility
Used car3.4×Cars & Mobility
Off-road vehicle6.75×Cars & Mobility
Online shopping1.75×Shopping
Toyota Fortuner18.52×Cars & Mobility
Motorcycle accessories5.98×Cars & Mobility
Duck hunting4.78×Sports
Overlanding8.02×Travel & Leisure
Car classification5.03×Cars & Mobility
All-terrain vehicle4.23×Cars & Mobility
Commercial vehicle3.91×Cars & Mobility
Touring motorcycle6.02×Cars & Mobility
Off-road racing6.05×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jeep Wrangler audience
TraitClusterScore
PatriotismCONSERVATISM1.45
Family OrientationCONSERVATISM1.37
Luxury OrientationPREMIUM1.35
DIY MentalityTHRILL1.29
Sports ActivityPOWER1.29
Early Adopter MentalityPOWER1.24

Worldwide distribution

Worldwide audience distribution share by country for Jeep Wrangler
CountryShare
United States37.4%
Italy5.4%
Brazil4.3%

See Jeep Wrangler audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Jeep Wrangler have in United States?

Jeep Wrangler has an estimated audience of 9,166,172 people in United States, concentrated in California and Texas.

What is the gender split and age of Jeep Wrangler fans?

23.7% of Jeep Wrangler fans are female, 76.3% are male, with an average age of 35.9 years.

Which brands do Jeep Wrangler fans like most?

Jeep Wrangler fans show strongest brand affinity for Used Cars (7.73×), Family car (9.13×), and Auto maintenance (6.61×) over the country average.

Where do Jeep Wrangler fans live in United States?

Jeep Wrangler fans in United States are most concentrated in California (reach 955,532), Texas (reach 890,530), and Florida (reach 817,976). These three regions account for the largest share of the active audience.

What other brands do Jeep Wrangler fans also like?

Beyond Jeep Wrangler itself, the audience over-indexes on Family car (9.13×), Auto maintenance (6.61×), Sport bike (6×), and Jeep Grand Cherokee (8.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jeep Wrangler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.