Rascasse Audience Intelligence

Jeep Wrangler Audience in United States

A data profile of the people who buy, follow and care about Jeep Wrangler in United States — modelled from more than twelve digital signal sources. Jeep Wrangler has an estimated audience of 9,136,689 people in United States.

#1among Car Model in United States#156in Cars & Mobility

The average Jeep Wrangler fan in United States is 35.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Used Cars, Family car, Škoda Auto, with strongest over-indexing on Used Cars (7.73× the country average).

Demographically, the Jeep Wrangler audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jeep Wrangler fan in United States is more male, around 35.9 years old, with strong Family Orientation tendencies and a notable affinity for Used Cars.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jeep Wrangler profile in United States.

Audience size
9.1M
in United States
Gender
23.7%♀
76.3% male
Age
35.9
average years
Country rank
#3922
Car Model in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jeep Wrangler fans

23.7% are female, 76.3% are male, average age 35.9.

Fig. 02

Gender split

23.7%
Female
76.3%
Male
Demographic split for Jeep Wrangler audience in United States
MetricValue
Female23.7%
Male76.3%
Average age35.9
Estimated audience size9,136,689
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Jeep Wrangler audience in United States
Age bracketShare%
16-1929%
20-2920%
30-3918%
40-4918%
50+15%
Fig. 04

Worldwide distribution

37.3%

of the worldwide Jeep Wrangler audience comes from United States.

Worldwide audience distribution share by country for Jeep Wrangler
CountryShare
United States37.3%
Italy5.4%
Brazil4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jeep Wrangler audience in United States is strongest.

Fig. 05

Top regions by affinity

Jeep Wrangler fans by region: top regions in United States
#RegionReachAffinity×
01Florida~800K1.27×
02Hawaii~50K1.24×
03Georgia~300K1.23×
04Michigan~300K1.23×
05Mississippi~90K1.21×
06New Jersey~300K1.20×
07Connecticut~100K1.20×
08Louisiana~100K1.15×
09South Carolina~200K1.12×
10Alabama~100K1.12×
11Illinois~300K1.10×
12North Carolina~300K1.10×
13Tennessee~200K1.10×
14West Virginia~50K1.10×
15New York~600K1.09×
16Ohio~300K1.09×
17Massachusetts~200K1.08×
18Arkansas~80K1.08×
19Texas~800K1.07×
20Indiana~200K1.07×
21Pennsylvania~300K1.06×
22New Hampshire~40K1.06×
23Kentucky~100K1.05×
24Delaware~30K1.05×
25Maryland~200K1.01×
26Missouri~100K1.01×
27Nebraska~50K1.01×
28Virginia~200K1.00×
29Arizona~200K0.98×
30Nevada~90K0.98×
31Oklahoma~100K0.97×
32Iowa~70K0.97×
33Rhode Island~30K0.97×
34Colorado~100K0.93×
35Minnesota~100K0.93×
36California~900K0.91×
37Kansas~70K0.91×
38Wisconsin~100K0.89×
39Maine~30K0.88×
40North Dakota~20K0.85×
41Washington~200K0.84×
42Utah~70K0.84×
43New Mexico~40K0.82×
44Washington, District of Columbia~20K0.81×
45Vermont~10K0.81×
46Idaho~40K0.80×
47South Dakota~20K0.80×
48Alaska~20K0.80×
49Oregon~80K0.77×
50Montana~20K0.72×
Fig. 06

Affinity by region

Affinity by region — Jeep Wrangler, United States
0.72×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jeep Wrangler audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jeep Wrangler audience
#·InterestCategoryAffinity×
01Toyota FortunerCars & Mobility18.52×
02Škoda AutoCars & Mobility15.40×
03Family carCars & Mobility9.13×
04Jeep Grand CherokeeCars & Mobility8.15×
05OverlandingTravel & Leisure8.02×
06Used CarsCars & Mobility7.73×
07Off-road vehicleCars & Mobility6.75×
08Auto maintenanceCars & Mobility6.61×
09Off-road racingCars & Mobility6.05×
10Touring motorcycleCars & Mobility6.02×
11Sport bikeCars & Mobility6.00×
12Motorcycle accessoriesCars & Mobility5.98×
13Car classificationCars & Mobility5.03×
14Duck huntingSports4.78×
15All-terrain vehicleCars & Mobility4.23×
16Commercial vehicleCars & Mobility3.91×
17Used carCars & Mobility3.40×
18AutoZoneCars & Mobility2.94×
19SUVsCars & Mobility2.93×
20Online shoppingShopping1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jeep Wrangler audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jeep Wrangler audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.28×
PatriotismCONSERVATISM1.83×
Quality AwarenessPREMIUM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jeep Wrangler audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.70×
Community OrientationOPEN0.72×
SpiritualityBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jeep Wrangler have in United States?

Jeep Wrangler has an estimated audience of 9,136,689 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Jeep Wrangler fans?

23.7% of Jeep Wrangler fans are female, 76.3% are male, with an average age of 35.9 years.

03

Which brands do Jeep Wrangler fans like most?

Jeep Wrangler fans show strongest brand affinity for Used Cars (7.73×), Family car (9.13×), and Škoda Auto (15.4×) over the country average.

04

Where do Jeep Wrangler fans live in United States?

Jeep Wrangler fans in United States are most concentrated in California (reach ~900K), Texas (reach ~800K), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Jeep Wrangler fans also like?

Beyond Jeep Wrangler itself, the audience over-indexes on Family car (9.13×), Škoda Auto (15.4×), Auto maintenance (6.61×), and Sport bike (6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Jeep Wrangler audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jeep Wrangler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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