Rascasse Audience Intelligence

Duck hunting Audience in United States

A data profile of the people who buy, follow and care about Duck hunting in United States — modelled from more than twelve digital signal sources. Duck hunting has an estimated audience of 19,101,416 people in United States.

#1194among Topic in United States#118in Sports

The average Duck hunting fan in United States is 36.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Draught beer, Cane Corso, Toyota Tacoma, with strongest over-indexing on Draught beer (17.99× the country average).

Demographically, the Duck hunting audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Duck hunting fan in United States is more male, around 36.4 years old, with strong Patriotism tendencies and a notable affinity for Draught beer.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Duck hunting profile in United States.

Audience size
19.1M
in United States
Gender
41.8%♀
58.2% male
Age
36.4
average years
Country rank
#1741
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Duck hunting fans

41.8% are female, 58.2% are male, average age 36.4.

Fig. 02

Gender split

41.8%
Female
58.2%
Male
Demographic split for Duck hunting audience in United States
MetricValue
Female41.8%
Male58.2%
Average age36.4
Estimated audience size19,101,416
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Duck hunting audience in United States
Age bracketShare%
16-1923%
20-2924%
30-3921%
40-4918%
50+14%
Fig. 04

Worldwide distribution

54.0%

of the worldwide Duck hunting audience comes from United States.

Worldwide audience distribution share by country for Duck hunting
CountryShare
United States54.0%
Canada5.0%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Duck hunting audience in United States is strongest.

Fig. 05

Top regions by affinity

Duck hunting fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~300K1.21×
02Oklahoma~300K1.18×
03Indiana~400K1.17×
04Louisiana~300K1.16×
05Missouri~400K1.15×
06Oregon~200K1.13×
07Arkansas~200K1.12×
08Utah~200K1.10×
09Kansas~200K1.07×
10Texas~1.5M1.06×
11South Carolina~300K1.06×
12Nevada~200K1.06×
13Idaho~100K1.06×
14North Dakota~40K1.06×
15Ohio~600K1.05×
16Iowa~200K1.05×
17West Virginia~90K1.05×
18Washington~400K1.04×
19Alabama~300K1.04×
20Mississippi~200K1.04×
21Pennsylvania~700K1.03×
22California~2M1.02×
23Nebraska~100K1.02×
24Virginia~500K1.01×
25North Carolina~600K1.00×
26South Dakota~40K1.00×
27Tennessee~400K0.99×
28Alaska~40K0.99×
29Georgia~600K0.98×
30New Jersey~500K0.98×
31Wisconsin~300K0.98×
32New Mexico~90K0.98×
33Montana~50K0.98×
34Delaware~50K0.98×
35Arizona~400K0.97×
36Michigan~500K0.96×
37Vermont~30K0.96×
38Colorado~300K0.95×
39Connecticut~200K0.95×
40Illinois~600K0.93×
41Minnesota~300K0.93×
42New Hampshire~70K0.93×
43Rhode Island~60K0.93×
44Maryland~300K0.91×
45Maine~60K0.91×
46Hawaii~70K0.89×
47Massachusetts~300K0.87×
48New York~900K0.86×
49Florida~1M0.85×
50Washington, District of Columbia~50K0.82×
Fig. 06

Affinity by region

Affinity by region — Duck hunting, United States
0.82×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Duck hunting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Duck hunting audience
#·InterestCategoryAffinity×
01CalzedoniaFashion & Accessoires20.00×
02Jeep CherokeeCars & Mobility18.90×
03Draught beerFood & Beverages17.99×
04Skeet shootingSports16.11×
05Barbecue sauceFood & Beverages14.45×
06Cane CorsoFood & Beverages13.29×
07Toyota TacomaCars & Mobility12.37×
08Diesel engineCars & Mobility8.20×
09AnglingSports8.07×
10Toyota Land CruiserCars & Mobility6.82×
11Antique carCars & Mobility5.55×
12Horseback ridingSports5.09×
13Extreme sportSports4.45×
14PatagoniaFashion & Accessoires4.33×
15Alpine skiingSports3.78×
16Scooby-DooMovies & TV3.33×
17PGA TourSports2.74×
18DogsPets & Animals1.99×
19VehiclesCars & Mobility1.86×
20Donald TrumpPolitics & Society1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Duck hunting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Duck hunting audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM10.23×
Risk AppetiteTHRILL2.12×
Pet OwnershipJOY1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Duck hunting audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.78×
SpiritualityBALANCE0.81×
Quality AwarenessPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Duck hunting have in United States?

Duck hunting has an estimated audience of 19,101,416 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Duck hunting fans?

41.8% of Duck hunting fans are female, 58.2% are male, with an average age of 36.4 years.

03

Which brands do Duck hunting fans like most?

Duck hunting fans show strongest brand affinity for Draught beer (17.99×), Cane Corso (13.29×), and Toyota Tacoma (12.37×) over the country average.

04

Where do Duck hunting fans live in United States?

Duck hunting fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Duck hunting fans also like?

Beyond Duck hunting itself, the audience over-indexes on Cane Corso (13.29×), Toyota Tacoma (12.37×), Diesel engine (8.2×), and Angling (8.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Duck hunting audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Duck hunting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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