Rascasse Audience Intelligence

Diesel engine Audience in United States

A data profile of the people who buy, follow and care about Diesel engine in United States — modelled from more than twelve digital signal sources. Diesel engine has an estimated audience of 12,554,001 people in United States.

#2among Engine type in United States#1892among Topic in United States#109in Cars & Mobility

The average Diesel engine fan in United States is 40.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Turkey hunting, Duck hunting, Trophy hunting, with strongest over-indexing on Turkey hunting (8.18× the country average).

Demographically, the Diesel engine audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Patriotism, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Diesel engine fan in United States is more male, around 40.2 years old, with strong Patriotism tendencies and a notable affinity for Turkey hunting.

Category: Cars & Mobility · Type: Topic · Subtype: Engine type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Diesel engine profile in United States.

Audience size
12.6M
in United States
Gender
16.7%♀
83.3% male
Age
40.2
average years
Country rank
#2846
Topic in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Diesel engine fans

16.7% are female, 83.3% are male, average age 40.2.

Fig. 02

Gender split

16.7%
Female
83.3%
Male
Demographic split for Diesel engine audience in United States
MetricValue
Female16.7%
Male83.3%
Average age40.2
Estimated audience size12,554,001
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Diesel engine audience in United States
Age bracketShare%
16-1920%
20-2917%
30-3918%
40-4920%
50+25%
Fig. 04

Worldwide distribution

20.8%

of the worldwide Diesel engine audience comes from United States.

Worldwide audience distribution share by country for Diesel engine
CountryShare
United States20.8%
Italy7.7%
United Kingdom6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Diesel engine audience in United States is strongest.

Fig. 05

Top regions by affinity

Diesel engine fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~30K1.40×
02North Dakota~30K1.36×
03Idaho~80K1.31×
04Montana~40K1.29×
05South Dakota~40K1.24×
06Alaska~30K1.21×
07Utah~100K1.20×
08Oklahoma~200K1.16×
09New Mexico~70K1.15×
10Iowa~100K1.13×
11West Virginia~70K1.13×
12Wisconsin~200K1.11×
13Indiana~300K1.10×
14Nevada~100K1.10×
15Nebraska~70K1.10×
16Arkansas~100K1.09×
17Maine~50K1.09×
18Kansas~100K1.07×
19Michigan~300K1.05×
20Kentucky~200K1.05×
21New Hampshire~50K1.05×
22Missouri~200K1.04×
23Louisiana~200K1.03×
24Washington~300K1.02×
25Oregon~100K1.02×
26Alabama~200K1.00×
27Mississippi~100K0.99×
28Arizona~300K0.98×
29Tennessee~200K0.98×
30Colorado~200K0.95×
31Minnesota~200K0.94×
32North Carolina~300K0.91×
33Pennsylvania~400K0.90×
34Ohio~300K0.90×
35South Carolina~200K0.88×
36Texas~900K0.86×
37Georgia~300K0.85×
38Hawaii~50K0.85×
39Illinois~400K0.84×
40Virginia~300K0.84×
41California~1M0.83×
42Rhode Island~30K0.82×
43Delaware~30K0.82×
44Connecticut~100K0.77×
45Florida~600K0.75×
46Washington, District of Columbia~30K0.74×
47Maryland~200K0.73×
48Massachusetts~200K0.68×
49New York~400K0.62×
50New Jersey~200K0.62×
Fig. 06

Affinity by region

Affinity by region — Diesel engine, United States
0.62×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Diesel engine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Diesel engine audience
#·InterestCategoryAffinity×
01Lifted TrucksCars & Mobility20.29×
02Formula DriftSports11.93×
03Side by Side (UTV)Cars & Mobility9.89×
04Truck classificationTopic9.75×
05WaterfowlPets & Animals8.87×
06Freestyle MotocrossSports8.48×
07Off-road racingCars & Mobility8.29×
08Duck huntingSports8.20×
09Turkey huntingSports8.18×
10Boot BarnFashion & Accessoires7.69×
11Trophy huntingSports6.89×
12Bass fishingSports6.06×
13Dump truckCars & Mobility5.51×
14Haul truckCars & Mobility5.44×
15Heavy equipmentHome & Garden5.04×
16Fishing reelSports4.92×
17O'Reilly Auto PartsCars & Mobility4.85×
18Muscle carCars & Mobility4.60×
19Commercial vehicleCars & Mobility4.55×
20AutoZoneCars & Mobility3.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Diesel engine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Diesel engine audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.85×
Price SensitivityPREMIUM1.49×
Need for SecurityCONSERVATISM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Diesel engine audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.45×
MindfulnessBALANCE0.56×
IndulgenceJOY0.56×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Diesel engine have in United States?

Diesel engine has an estimated audience of 12,554,001 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Diesel engine fans?

16.7% of Diesel engine fans are female, 83.3% are male, with an average age of 40.2 years.

03

Which brands do Diesel engine fans like most?

Diesel engine fans show strongest brand affinity for Turkey hunting (8.18×), Duck hunting (8.2×), and Trophy hunting (6.89×) over the country average.

04

Where do Diesel engine fans live in United States?

Diesel engine fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Diesel engine fans also like?

Beyond Diesel engine itself, the audience over-indexes on Duck hunting (8.2×), Trophy hunting (6.89×), Waterfowl (8.87×), and Bass fishing (6.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Engine type audiences in United States

See Diesel engine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Diesel engine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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