Diesel engine Audience in United States

Diesel engine logo

Diesel engine has an estimated audience of 12,554,001 people in United States. 16.7% are female, 83.3% are male, average age 40.2. Top regions: California, Texas, Florida. Top brand affinities: Turkey hunting, Duck hunting, Trophy hunting, Waterfowl, Bass fishing.

The average Diesel engine fan in United States is 40.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Turkey hunting, Duck hunting, Trophy hunting, with strongest over-indexing on Turkey hunting (8.18× the country average). Demographically, the Diesel engine audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: Engine type

Demographics of Diesel engine fans

Demographic split for Diesel engine audience in United States
MetricValue
Female16.7%
Male83.3%
Average age40.2
Estimated audience size12,554,001

Audience persona

The typical Diesel engine fan in United States is more male, around 40.2 years old, with strong Need for Security tendencies and a notable affinity for Turkey hunting.

Top regions in United States

Top regions ranked by reach for Diesel engine in United States
RegionReachAffinity
California1,130,6700.82×
Texas1,025,2690.95×
Florida673,8310.79×
New York444,6380.63×
Michigan378,3341.15×
Ohio365,3080.94×
Illinois362,7080.87×
Pennsylvania358,8990.85×
North Carolina358,5980.95×
Georgia349,0700.9×
Indiana271,9111.19×
Washington268,7841.07×
Arizona268,2821.05×
Virginia264,3030.86×
Tennessee254,1561.01×
Missouri222,0331.1×
Wisconsin218,9121.16×
Colorado194,7400.98×
New Jersey188,0370.59×
Kentucky176,0121.12×
Oklahoma175,6431.26×
Alabama174,5391×
Minnesota174,0620.97×
Louisiana171,5041.06×
South Carolina164,1140.87×
Massachusetts164,1110.66×
Oregon155,8951.08×
Maryland145,0240.67×
Nevada141,5151.17×
Utah128,3771.14×
Iowa124,5841.2×
Kansas109,7541.11×
Arkansas109,6481.06×
Mississippi99,6500.96×
Connecticut88,2360.7×
Idaho85,2111.35×
New Mexico74,5431.18×
Nebraska68,8681.09×
West Virginia63,8991.09×
Montana53,4931.54×
New Hampshire50,3071.02×
Maine48,0811.07×
Hawaii36,9240.68×
South Dakota36,4831.26×
Alaska35,8631.34×
North Dakota35,8071.39×
Wyoming30,4571.64×
Rhode Island24,7330.62×
Vermont18,6530.85×
Washington, District of Columbia18,5960.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Diesel engine audience
BrandAffinityCategory
Turkey hunting8.18×Sports
Duck hunting8.2×Sports
Trophy hunting6.89×Sports
Waterfowl8.87×Pets & Animals
Bass fishing6.06×Sports
Truck classification9.75×
Side by Side (UTV)9.89×Cars & Mobility
Lifted Trucks20.29×Cars & Mobility
Off-road racing8.29×Cars & Mobility
AutoZone3.36×Cars & Mobility
Dump truck5.51×Cars & Mobility
Fishing reel4.92×Sports
Boot Barn7.69×Fashion & Accessoires
O'Reilly Auto Parts4.85×Cars & Mobility
Commercial vehicle4.55×Cars & Mobility
Heavy equipment5.04×Home & Garden
Haul truck5.44×Cars & Mobility
Formula Drift11.93×Sports
Muscle car4.6×Cars & Mobility
Freestyle Motocross8.48×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Diesel engine audience
TraitClusterScore
Need for SecurityCONSERVATISM1.49
PatriotismCONSERVATISM1.35
ExtroversionTHRILL1.29
DIY MentalityTHRILL1.28
Risk AppetiteTHRILL1.25
Early Adopter MentalityPOWER1.21

Worldwide distribution

Worldwide audience distribution share by country for Diesel engine
CountryShare
United States20.8%
Italy7.7%
United Kingdom6.3%

See Diesel engine audiences in other countries

More Engine type audiences in United States

Frequently asked questions

How many fans does Diesel engine have in United States?

Diesel engine has an estimated audience of 12,554,001 people in United States, concentrated in California and Texas.

What is the gender split and age of Diesel engine fans?

16.7% of Diesel engine fans are female, 83.3% are male, with an average age of 40.2 years.

Which brands do Diesel engine fans like most?

Diesel engine fans show strongest brand affinity for Turkey hunting (8.18×), Duck hunting (8.2×), and Trophy hunting (6.89×) over the country average.

Where do Diesel engine fans live in United States?

Diesel engine fans in United States are most concentrated in California (reach 1,130,670), Texas (reach 1,025,269), and Florida (reach 673,831). These three regions account for the largest share of the active audience.

What other brands do Diesel engine fans also like?

Beyond Diesel engine itself, the audience over-indexes on Duck hunting (8.2×), Trophy hunting (6.89×), Waterfowl (8.87×), and Bass fishing (6.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Diesel engine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.