Diesel fuel Audience in United States

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Diesel fuel has an estimated audience of 10,660,442 people in United States. 18.8% are female, 81.2% are male, average age 40.0. Top regions: California, Texas, Florida. Top brand affinities: Israel, Elsword, MK, N1 road (South Africa), Keith Stanfield.

The average Diesel fuel fan in United States is 40.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Elsword, MK, with strongest over-indexing on Israel (2.97× the country average). Demographically, the Diesel fuel audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Risk Appetite, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: Engine type

Demographics of Diesel fuel fans

Demographic split for Diesel fuel audience in United States
MetricValue
Female18.8%
Male81.2%
Average age40.0
Estimated audience size10,660,442

Audience persona

The typical Diesel fuel fan in United States is more male, around 40.0 years old, with strong Risk Appetite tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Diesel fuel in United States
RegionReachAffinity
California1,064,1090.91×
Texas798,4120.87×
Florida610,1160.85×
New York391,0410.66×
Pennsylvania332,4420.93×
North Carolina303,4070.95×
Illinois282,9390.8×
Ohio271,0500.83×
Georgia262,1980.8×
Michigan252,1840.9×
Virginia236,4650.91×
Arizona215,3900.99×
Tennessee191,8170.9×
Washington189,7420.89×
Oregon189,3511.55×
Indiana179,2540.92×
New Jersey173,0980.64×
Missouri166,5940.97×
Massachusetts165,2270.79×
Colorado161,7610.96×
South Carolina155,2300.97×
Maryland152,9300.83×
Alabama150,6931.01×
Wisconsin149,6060.93×
Minnesota126,9740.83×
Oklahoma119,3721.01×
Kentucky119,3120.89×
Louisiana109,9210.8×
Arkansas101,1301.15×
Nevada100,2450.97×
Iowa99,2411.13×
Connecticut93,6180.88×
Utah85,0860.89×
Kansas83,0690.99×
Mississippi82,6230.94×
Nebraska68,0781.27×
New Mexico63,0591.18×
Idaho61,3541.15×
West Virginia57,8511.17×
New Hampshire46,6261.11×
Montana44,3931.5×
Maine40,1751.05×
South Dakota36,8761.5×
Wyoming34,7412.2×
North Dakota34,2151.56×
Hawaii31,1990.68×
Delaware27,0000.92×
Alaska23,1931.02×
Vermont22,9321.23×
Rhode Island21,9090.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Diesel fuel audience
BrandAffinityCategory
Israel2.97×Travel & Leisure
Elsword20×Games
MK3.85×Music & Radio
N1 road (South Africa)3.46×Travel & Leisure
Keith Stanfield5.01×Movies & TV
Hog Hunting2.38×Sports
Flash memory2.63×Technology & Electronics
Wikia2.1×Internet & Social Media
3D printing1.57×Technology & Electronics
Jeep Grand Cherokee (WJ)3.71×Cars & Mobility
Racing1.53×Cars & Mobility
Keeper (password manager)3.48×Technology & Electronics
ABC 7 Chicago2.24×Movies & TV
WESH2.54×Movies & TV
Goof6.55×Movies & TV
Eden Lake4.12×Movies & TV
Northrop Grumman2.85×Business & Career
Riedel (glass manufacturer)11.51×Home & Garden
Writers Guild of America13.6×Literature
Wow! Wow! Wubbzy!3.36×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Diesel fuel audience
TraitClusterScore
Risk AppetiteTHRILL2.36
Quality AwarenessPREMIUM1.89
Need for SecurityCONSERVATISM1.61
ExtroversionTHRILL1.33
Luxury OrientationPREMIUM1.33
Convenience OrientationPREMIUM1.29

Worldwide distribution

Worldwide audience distribution share by country for Diesel fuel
CountryShare
United States22.6%
Brazil6.2%
Italy5.9%

See Diesel fuel audiences in other countries

More Engine type audiences in United States

Frequently asked questions

How many fans does Diesel fuel have in United States?

Diesel fuel has an estimated audience of 10,660,442 people in United States, concentrated in California and Texas.

What is the gender split and age of Diesel fuel fans?

18.8% of Diesel fuel fans are female, 81.2% are male, with an average age of 40.0 years.

Which brands do Diesel fuel fans like most?

Diesel fuel fans show strongest brand affinity for Israel (2.97×), Elsword (20×), and MK (3.85×) over the country average.

Where do Diesel fuel fans live in United States?

Diesel fuel fans in United States are most concentrated in California (reach 1,064,109), Texas (reach 798,412), and Florida (reach 610,116). These three regions account for the largest share of the active audience.

What other brands do Diesel fuel fans also like?

Beyond Diesel fuel itself, the audience over-indexes on Elsword (20×), MK (3.85×), N1 road (South Africa) (3.46×), and Keith Stanfield (5.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Diesel fuel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.