Rascasse Audience Intelligence

Diesel fuel Audience in United States

A data profile of the people who buy, follow and care about Diesel fuel in United States — modelled from more than twelve digital signal sources. Diesel fuel has an estimated audience of 10,660,442 people in United States.

#3among Engine type in United States#2167among Topic in United States#132in Cars & Mobility

The average Diesel fuel fan in United States is 40.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Solar energy, Air pollution, AutoZone, with strongest over-indexing on Solar energy (5.3× the country average).

Demographically, the Diesel fuel audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Diesel fuel fan in United States is more male, around 40.0 years old, with strong Quality Awareness tendencies and a notable affinity for Solar energy.

Category: Cars & Mobility · Type: Topic · Subtype: Engine type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Diesel fuel profile in United States.

Audience size
10.7M
in United States
Gender
18.8%♀
81.2% male
Age
40.0
average years
Country rank
#3358
Topic in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Diesel fuel fans

18.8% are female, 81.2% are male, average age 40.0.

Fig. 02

Gender split

18.8%
Female
81.2%
Male
Demographic split for Diesel fuel audience in United States
MetricValue
Female18.8%
Male81.2%
Average age40.0
Estimated audience size10,660,442
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Diesel fuel audience in United States
Age bracketShare%
16-1919%
20-2919%
30-3919%
40-4920%
50+24%
Fig. 04

Worldwide distribution

22.6%

of the worldwide Diesel fuel audience comes from United States.

Worldwide audience distribution share by country for Diesel fuel
CountryShare
United States22.6%
Brazil6.2%
Italy5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Diesel fuel audience in United States is strongest.

Fig. 05

Top regions by affinity

Diesel fuel fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~40K2.49×
02South Dakota~50K2.05×
03Montana~50K1.58×
04West Virginia~70K1.47×
05Kansas~100K1.45×
06Arkansas~100K1.35×
07New Mexico~70K1.34×
08Delaware~40K1.22×
09North Dakota~30K1.20×
10Idaho~60K1.19×
11Oklahoma~100K1.17×
12Iowa~100K1.16×
13Oregon~100K1.10×
14Utah~100K1.09×
15Mississippi~100K1.09×
16Missouri~200K1.06×
17Alabama~200K1.05×
18Nebraska~50K1.02×
19Nevada~100K1.00×
20Alaska~20K1.00×
21Maine~40K0.99×
22Kentucky~100K0.97×
23Indiana~200K0.92×
24Colorado~200K0.91×
25Arizona~200K0.89×
26Pennsylvania~300K0.88×
27New Hampshire~40K0.88×
28North Carolina~300K0.84×
29South Carolina~100K0.83×
30Tennessee~200K0.81×
31Wisconsin~100K0.81×
32Minnesota~100K0.81×
33Virginia~200K0.80×
34Massachusetts~200K0.78×
35Rhode Island~30K0.78×
36Maryland~100K0.77×
37Ohio~300K0.76×
38Michigan~200K0.75×
39Connecticut~80K0.75×
40Hawaii~30K0.74×
41Washington~200K0.73×
42Louisiana~100K0.73×
43California~800K0.71×
44Illinois~200K0.70×
45Washington, District of Columbia~20K0.70×
46Georgia~200K0.67×
47Florida~500K0.66×
48Texas~600K0.65×
49New York~400K0.59×
50New Jersey~200K0.57×
Fig. 06

Affinity by region

Affinity by region — Diesel fuel, United States
0.57×1.00×2.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Diesel fuel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Diesel fuel audience
#·InterestCategoryAffinity×
01Air pollutionHealth7.04×
02GasolineCars & Mobility5.83×
03Electric vehicleCars & Mobility5.54×
04Solar energyHome & Garden5.30×
05Love's Travel Stops & Country StoresShopping5.28×
06SunocoCars & Mobility5.26×
07Discount TireShopping3.82×
08Kyle BuschSports3.77×
09Tractor Supply CompanyShopping3.53×
10Dump truckCars & Mobility3.51×
11O'Reilly Auto PartsCars & Mobility3.50×
12HVACHome & Garden3.46×
13Advance Auto PartsCars & Mobility3.37×
14CarGurusCars & Mobility3.22×
15AutoZoneCars & Mobility2.97×
16Used carCars & Mobility2.92×
17NASDAQBusiness & Career2.82×
18AuctionShopping2.51×
19Staples (Canada)Business & Career2.39×
20NatureHome & Garden1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Diesel fuel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Diesel fuel audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.11×
Need for SecurityCONSERVATISM2.00×
PatriotismCONSERVATISM1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Diesel fuel audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.57×
Healthy LifestyleBALANCE0.68×
CreativityOPEN0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Diesel fuel have in United States?

Diesel fuel has an estimated audience of 10,660,442 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Diesel fuel fans?

18.8% of Diesel fuel fans are female, 81.2% are male, with an average age of 40.0 years.

03

Which brands do Diesel fuel fans like most?

Diesel fuel fans show strongest brand affinity for Solar energy (5.3×), Air pollution (7.04×), and AutoZone (2.97×) over the country average.

04

Where do Diesel fuel fans live in United States?

Diesel fuel fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Diesel fuel fans also like?

Beyond Diesel fuel itself, the audience over-indexes on Air pollution (7.04×), AutoZone (2.97×), Electric vehicle (5.54×), and Discount Tire (3.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Engine type audiences in United States

See Diesel fuel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Diesel fuel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →