Rascasse Audience Intelligence

Electric vehicle Audience in United States

A data profile of the people who buy, follow and care about Electric vehicle in United States — modelled from more than twelve digital signal sources. Electric vehicle has an estimated audience of 14,146,896 people in United States.

#9among Car type in United States#1670among Topic in United States#85in Cars & Mobility

The average Electric vehicle fan in United States is 40.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Electric car, AutoZone, Automotive design, with strongest over-indexing on Electric car (6.79× the country average).

Demographically, the Electric vehicle audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Electric vehicle fan in United States is more male, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for Electric car.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Electric vehicle profile in United States.

Audience size
14.1M
in United States
Gender
29.1%♀
70.9% male
Age
40.0
average years
Country rank
#2479
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electric vehicle fans

29.1% are female, 70.9% are male, average age 40.0.

Fig. 02

Gender split

29.1%
Female
70.9%
Male
Demographic split for Electric vehicle audience in United States
MetricValue
Female29.1%
Male70.9%
Average age40.0
Estimated audience size14,146,896
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Electric vehicle audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3919%
40-4920%
50+24%
Fig. 04

Worldwide distribution

12.3%

of the worldwide Electric vehicle audience comes from United States.

Worldwide audience distribution share by country for Electric vehicle
CountryShare
United States12.3%
Japan6.7%
Italy5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electric vehicle audience in United States is strongest.

Fig. 05

Top regions by affinity

Electric vehicle fans by region: top regions in United States
#RegionReachAffinity×
01California~2M1.40×
02Arizona~400K1.30×
03Washington~400K1.29×
04Maryland~300K1.27×
05Utah~200K1.25×
06Nevada~200K1.22×
07Washington, District of Columbia~50K1.20×
08Vermont~30K1.16×
09Colorado~300K1.12×
10Michigan~400K1.11×
11Oregon~200K1.11×
12New Jersey~400K1.08×
13Florida~1M1.07×
14New York~800K1.07×
15Virginia~400K1.04×
16Massachusetts~300K1.04×
17Connecticut~100K1.04×
18Illinois~500K1.03×
19West Virginia~70K1.03×
20New Hampshire~60K1.02×
21Maine~50K1.01×
22Georgia~400K1.00×
23Hawaii~60K1.00×
24Pennsylvania~500K0.99×
25North Carolina~400K0.98×
26Indiana~300K0.98×
27Oklahoma~200K0.98×
28Delaware~40K0.98×
29Alabama~200K0.96×
30Texas~1M0.95×
31Alaska~30K0.95×
32Ohio~400K0.93×
33Missouri~200K0.93×
34Minnesota~200K0.93×
35Kansas~100K0.93×
36Tennessee~300K0.92×
37New Mexico~70K0.92×
38Wisconsin~200K0.91×
39Idaho~60K0.90×
40Rhode Island~40K0.90×
41North Dakota~30K0.90×
42South Carolina~200K0.88×
43Kentucky~200K0.88×
44Nebraska~60K0.86×
45Iowa~100K0.85×
46Louisiana~200K0.83×
47Montana~30K0.83×
48Arkansas~90K0.81×
49South Dakota~30K0.81×
50Mississippi~90K0.78×
Fig. 06

Affinity by region

Affinity by region — Electric vehicle, United States
0.78×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electric vehicle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electric vehicle audience
#·InterestCategoryAffinity×
01Electric carCars & Mobility6.79×
02Private transportCars & Mobility6.65×
03Controlled-access highwayTravel & Leisure6.04×
04Automotive designBusiness & Career5.80×
05Diesel fuelCars & Mobility5.54×
06TrafficCars & Mobility5.52×
07Solar energyHome & Garden4.13×
08Used CarsCars & Mobility3.99×
09Dump truckCars & Mobility3.84×
10AutoZoneCars & Mobility3.68×
11TireCars & Mobility3.25×
12Used carCars & Mobility3.06×
13RoadTravel & Leisure2.71×
14Motor vehicleCars & Mobility2.21×
15U.S. stateTravel & Leisure1.78×
16Online shoppingShopping1.75×
17Video gamesGames1.72×
18ComputersTechnology & Electronics1.67×
19BusinessBusiness & Career1.66×
20Fitness and wellnessSports1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electric vehicle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Electric vehicle audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.97×
Need for SecurityCONSERVATISM1.75×
Career OrientationPOWER1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Electric vehicle audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.82×
Design AffinityPREMIUM0.88×
ExtroversionTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Electric vehicle have in United States?

Electric vehicle has an estimated audience of 14,146,896 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Electric vehicle fans?

29.1% of Electric vehicle fans are female, 70.9% are male, with an average age of 40.0 years.

03

Which brands do Electric vehicle fans like most?

Electric vehicle fans show strongest brand affinity for Electric car (6.79×), AutoZone (3.68×), and Automotive design (5.8×) over the country average.

04

Where do Electric vehicle fans live in United States?

Electric vehicle fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Electric vehicle fans also like?

Beyond Electric vehicle itself, the audience over-indexes on AutoZone (3.68×), Automotive design (5.8×), Solar energy (4.13×), and Traffic (5.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in United States

See Electric vehicle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Electric vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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