Electric vehicle Audience in United States

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Electric vehicle has an estimated audience of 14,146,896 people in United States. 29.1% are female, 70.9% are male, average age 40.0. Top regions: California, Texas, Florida. Top brand affinities: AutoZone, Electric car, Automotive design, Solar energy, Traffic.

The average Electric vehicle fan in United States is 40.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include AutoZone, Electric car, Automotive design, with strongest over-indexing on AutoZone (3.68× the country average). Demographically, the Electric vehicle audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

Demographics of Electric vehicle fans

Demographic split for Electric vehicle audience in United States
MetricValue
Female29.1%
Male70.9%
Average age40.0
Estimated audience size14,146,896

Audience persona

The typical Electric vehicle fan in United States is more male, around 40.0 years old, with strong Luxury Orientation tendencies and a notable affinity for AutoZone.

Top regions in United States

Top regions ranked by reach for Electric vehicle in United States
RegionReachAffinity
California2,320,5531.49×
Texas1,209,4690.99×
Florida1,048,0911.09×
New York865,9331.1×
Illinois498,5181.06×
Pennsylvania493,1971.04×
Georgia446,2121.02×
Michigan435,9731.18×
North Carolina424,5401×
Arizona419,2221.45×
New Jersey412,2671.15×
Ohio398,8600.92×
Washington381,8811.35×
Virginia367,0731.07×
Maryland298,5121.23×
Massachusetts286,3181.03×
Tennessee261,7920.92×
Indiana260,0541.01×
Colorado258,2951.16×
Missouri207,4610.91×
Alabama201,4191.02×
Wisconsin192,2710.9×
South Carolina188,1850.88×
Minnesota186,6600.92×
Oregon180,4091.11×
Nevada177,6331.3×
Kentucky155,1750.87×
Utah154,6491.22×
Connecticut147,2131.04×
Louisiana146,5480.8×
Oklahoma135,9610.87×
Kansas97,0970.87×
Iowa96,0550.82×
Arkansas89,3360.77×
Mississippi84,7320.73×
Idaho65,8650.93×
New Mexico62,1370.88×
West Virginia61,1080.93×
Nebraska58,8160.83×
Hawaii58,4130.96×
New Hampshire55,3700.99×
Maine49,6060.98×
Washington, District of Columbia49,0271.15×
Rhode Island38,0670.85×
Delaware36,5400.94×
Montana31,7500.81×
Vermont28,9461.17×
Alaska28,1870.93×
North Dakota25,5030.88×
South Dakota24,6750.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Electric vehicle audience
BrandAffinityCategory
AutoZone3.68×Cars & Mobility
Electric car6.79×Cars & Mobility
Automotive design5.8×Business & Career
Solar energy4.13×Home & Garden
Traffic5.52×Cars & Mobility
Online shopping1.75×Shopping
Fitness and wellness1.57×Sports
Business1.66×Business & Career
Used Cars3.99×Cars & Mobility
Used car3.06×Cars & Mobility
Tire3.25×Cars & Mobility
Computers1.67×Technology & Electronics
Private transport6.65×Cars & Mobility
Diesel fuel5.54×Cars & Mobility
U.S. state1.78×Travel & Leisure
Motor vehicle2.21×Cars & Mobility
Video games1.72×Games
Dump truck3.84×Cars & Mobility
Road2.71×Travel & Leisure
Controlled-access highway6.04×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Electric vehicle audience
TraitClusterScore
Luxury OrientationPREMIUM1.6
Early Adopter MentalityPOWER1.53
Family OrientationCONSERVATISM1.53
Need for SecurityCONSERVATISM1.5
Quality AwarenessPREMIUM1.39
Risk AppetiteTHRILL1.32

Worldwide distribution

Worldwide audience distribution share by country for Electric vehicle
CountryShare
United States12.4%
Japan6.8%
Italy5.4%

See Electric vehicle audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Electric vehicle have in United States?

Electric vehicle has an estimated audience of 14,146,896 people in United States, concentrated in California and Texas.

What is the gender split and age of Electric vehicle fans?

29.1% of Electric vehicle fans are female, 70.9% are male, with an average age of 40.0 years.

Which brands do Electric vehicle fans like most?

Electric vehicle fans show strongest brand affinity for AutoZone (3.68×), Electric car (6.79×), and Automotive design (5.8×) over the country average.

Where do Electric vehicle fans live in United States?

Electric vehicle fans in United States are most concentrated in California (reach 2,320,553), Texas (reach 1,209,469), and Florida (reach 1,048,091). These three regions account for the largest share of the active audience.

What other brands do Electric vehicle fans also like?

Beyond Electric vehicle itself, the audience over-indexes on Electric car (6.79×), Automotive design (5.8×), Solar energy (4.13×), and Traffic (5.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Electric vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.