Rascasse Audience Intelligence

Private transport Audience in United States

A data profile of the people who buy, follow and care about Private transport in United States — modelled from more than twelve digital signal sources. Private transport has an estimated audience of 7,892,702 people in United States.

#111among Touchpoint in United States#175in Cars & Mobility

The average Private transport fan in United States is 41.1 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Solar energy, Air pollution, Electric vehicle, with strongest over-indexing on Solar energy (6.45× the country average).

Demographically, the Private transport audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Quality Awareness, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Private transport fan in United States is more male, around 41.1 years old, with strong Quality Awareness tendencies and a notable affinity for Solar energy.

Category: Cars & Mobility · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Private transport profile in United States.

Audience size
7.9M
in United States
Gender
27.5%♀
72.5% male
Age
41.1
average years
Country rank
#4478
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Private transport fans

27.5% are female, 72.5% are male, average age 41.1.

Fig. 02

Gender split

27.5%
Female
72.5%
Male
Demographic split for Private transport audience in United States
MetricValue
Female27.5%
Male72.5%
Average age41.1
Estimated audience size7,892,702
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Private transport audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3921%
40-4924%
50+23%
Fig. 04

Worldwide distribution

22.5%

of the worldwide Private transport audience comes from United States.

Worldwide audience distribution share by country for Private transport
CountryShare
United States22.5%
Italy5.6%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Private transport audience in United States is strongest.

Fig. 05

Top regions by affinity

Private transport fans by region: top regions in United States
#RegionReachAffinity×
01Florida~800K1.54×
02Montana~30K1.35×
03Alaska~20K1.21×
04Vermont~20K1.21×
05Delaware~30K1.17×
06North Dakota~20K1.14×
07South Dakota~20K1.12×
08Massachusetts~200K1.08×
09Pennsylvania~300K1.07×
10Hawaii~40K1.07×
11Washington, District of Columbia~30K1.07×
12Rhode Island~30K1.04×
13West Virginia~40K1.03×
14New Hampshire~30K1.02×
15Maine~30K1.02×
16Louisiana~100K1.01×
17Utah~70K1.01×
18Idaho~40K0.99×
19North Carolina~200K0.97×
20Nebraska~40K0.97×
21Mississippi~60K0.96×
22New Mexico~40K0.96×
23Maryland~100K0.95×
24Arkansas~60K0.94×
25Kansas~60K0.94×
26New York~400K0.93×
27Connecticut~70K0.93×
28Texas~600K0.91×
29Tennessee~100K0.91×
30Iowa~60K0.91×
31Colorado~100K0.90×
32Wisconsin~100K0.90×
33Oklahoma~80K0.90×
34Georgia~200K0.89×
35South Carolina~100K0.89×
36Kentucky~90K0.89×
37Nevada~70K0.89×
38California~800K0.88×
39Illinois~200K0.88×
40Ohio~200K0.88×
41Michigan~200K0.88×
42New Jersey~200K0.88×
43Minnesota~100K0.88×
44Alabama~100K0.88×
45Missouri~100K0.87×
46Oregon~80K0.87×
47Virginia~200K0.86×
48Washington~100K0.85×
49Indiana~100K0.84×
50Arizona~100K0.83×
Fig. 06

Affinity by region

Affinity by region — Private transport, United States
0.83×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Private transport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Private transport audience
#·InterestCategoryAffinity×
01Air pollutionHealth8.59×
02Rim (wheel)Cars & Mobility7.38×
03GasolineCars & Mobility7.37×
04Electric vehicleCars & Mobility6.65×
05Solar energyHome & Garden6.45×
06Car clubCars & Mobility5.64×
07Electric motorcycles and scootersCars & Mobility4.65×
08Alfa RomeoCars & Mobility4.30×
09Discount TireShopping3.66×
10NASDAQBusiness & Career3.43×
11Racing gamesGames3.37×
12Used carCars & Mobility3.09×
13Real propertyHome & Garden2.78×
14Car dealershipCars & Mobility2.55×
15Credit (finance)Business & Career2.45×
16United Parcel ServiceBusiness & Career2.18×
17AuctionShopping2.12×
18Financial servicesBusiness & Career2.03×
19RadioTechnology & Electronics2.02×
20SUVsCars & Mobility1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Private transport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Private transport audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.93×
Career OrientationPOWER2.02×
PatriotismCONSERVATISM1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Private transport audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.55×
Pet OwnershipJOY0.57×
MindfulnessBALANCE0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Private transport have in United States?

Private transport has an estimated audience of 7,892,702 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Private transport fans?

27.5% of Private transport fans are female, 72.5% are male, with an average age of 41.1 years.

03

Which brands do Private transport fans like most?

Private transport fans show strongest brand affinity for Solar energy (6.45×), Air pollution (8.59×), and Electric vehicle (6.65×) over the country average.

04

Where do Private transport fans live in United States?

Private transport fans in United States are most concentrated in Florida (reach ~800K), California (reach ~800K), and Texas (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Private transport fans also like?

Beyond Private transport itself, the audience over-indexes on Air pollution (8.59×), Electric vehicle (6.65×), Gasoline (7.37×), and Used car (3.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Private transport audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Private transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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