Rim (wheel) Audience in United States

Rim (wheel) logo

Rim (wheel) has an estimated audience of 3,829,114 people in United States. 13.6% are female, 86.4% are male, average age 38.0. Top regions: California, Texas, Florida. Top brand affinities: O'Reilly Auto Parts, AutoZone, Haul truck, Discount Tire, Wheel.

The average Rim (wheel) fan in United States is 38.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include O'Reilly Auto Parts, AutoZone, Haul truck, with strongest over-indexing on O'Reilly Auto Parts (10.55× the country average). Demographically, the Rim (wheel) audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Rim (wheel) fans

Demographic split for Rim (wheel) audience in United States
MetricValue
Female13.6%
Male86.4%
Average age38.0
Estimated audience size3,829,114

Audience persona

The typical Rim (wheel) fan in United States is more male, around 38.0 years old, with strong Quality Awareness tendencies and a notable affinity for O'Reilly Auto Parts.

Top regions in United States

Top regions ranked by reach for Rim (wheel) in United States
RegionReachAffinity
California479,2521.14×
Texas475,0981.44×
Florida289,7111.12×
New York197,3840.92×
Georgia162,2691.38×
North Carolina137,7311.2×
Illinois129,0301.01×
Virginia112,1381.2×
Pennsylvania106,9970.83×
Ohio104,0060.88×
New Jersey91,2000.94×
Michigan87,5100.87×
Arizona80,7551.03×
Maryland80,3221.22×
Tennessee77,6381.01×
Indiana73,0181.04×
South Carolina68,5181.19×
Louisiana66,8781.35×
Alabama66,7811.25×
Washington65,5050.85×
Massachusetts60,0550.8×
Colorado53,5200.89×
Missouri52,5310.85×
Wisconsin46,8700.81×
Oklahoma45,1511.06×
Kentucky45,1370.94×
Mississippi44,6291.41×
Minnesota42,7310.78×
Nevada37,9361.02×
Arkansas35,8821.14×
Connecticut34,5630.9×
Oregon33,9450.77×
Utah30,7280.9×
Kansas28,7820.95×
Iowa26,0040.82×
New Mexico22,9571.2×
Hawaii20,2841.23×
Nebraska17,8850.93×
Idaho16,1950.84×
West Virginia15,7690.88×
Alaska13,4831.65×
Washington, District of Columbia12,3721.07×
New Hampshire11,3490.75×
Rhode Island10,6600.87×
Delaware9,3320.88×
Maine9,2470.67×
North Dakota8,1181.03×
Montana8,0210.76×
South Dakota6,8510.77×
Vermont4,9480.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rim (wheel) audience
BrandAffinityCategory
O'Reilly Auto Parts10.55×Cars & Mobility
AutoZone6.08×Cars & Mobility
Haul truck10.25×Cars & Mobility
Discount Tire7.91×Shopping
Wheel5.38×Cars & Mobility
Advance Auto Parts7.08×Cars & Mobility
American English4.88×Business & Career
Suspension (vehicle)10.23×Cars & Mobility
Axle12.37×Technology & Electronics
Tire5.33×Cars & Mobility
Motor vehicle3.57×Cars & Mobility
Engine5.11×Cars & Mobility
Dump truck6.24×Cars & Mobility
Inflatable12.22×
Commercial vehicle5.35×Cars & Mobility
Light truck10.66×Cars & Mobility
Car classification6.64×Cars & Mobility
Internal combustion engine5.6×Cars & Mobility
Transport2.85×Cars & Mobility
Automotive design5.85×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rim (wheel) audience
TraitClusterScore
Quality AwarenessPREMIUM1.89
Luxury OrientationPREMIUM1.65
Need for SecurityCONSERVATISM1.55
Family OrientationCONSERVATISM1.25
Risk AppetiteTHRILL1.17
Convenience OrientationPREMIUM1.12

Worldwide distribution

Worldwide audience distribution share by country for Rim (wheel)
CountryShare
United States17.5%
Italy4.3%
Mexico3.9%

See Rim (wheel) audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Rim (wheel) have in United States?

Rim (wheel) has an estimated audience of 3,829,114 people in United States, concentrated in California and Texas.

What is the gender split and age of Rim (wheel) fans?

13.6% of Rim (wheel) fans are female, 86.4% are male, with an average age of 38.0 years.

Which brands do Rim (wheel) fans like most?

Rim (wheel) fans show strongest brand affinity for O'Reilly Auto Parts (10.55×), AutoZone (6.08×), and Haul truck (10.25×) over the country average.

Where do Rim (wheel) fans live in United States?

Rim (wheel) fans in United States are most concentrated in California (reach 479,252), Texas (reach 475,098), and Florida (reach 289,711). These three regions account for the largest share of the active audience.

What other brands do Rim (wheel) fans also like?

Beyond Rim (wheel) itself, the audience over-indexes on AutoZone (6.08×), Haul truck (10.25×), Discount Tire (7.91×), and Wheel (5.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rim (wheel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.