Rascasse Audience Intelligence

Rim (wheel) Audience in United States

A data profile of the people who buy, follow and care about Rim (wheel) in United States — modelled from more than twelve digital signal sources. Rim (wheel) has an estimated audience of 3,829,114 people in United States.

#4423among Topic in United States#309in Cars & Mobility

The average Rim (wheel) fan in United States is 38.0 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include O'Reilly Auto Parts, AutoZone, Haul truck, with strongest over-indexing on O'Reilly Auto Parts (10.55× the country average).

Demographically, the Rim (wheel) audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rim (wheel) fan in United States is more male, around 38.0 years old, with strong Need for Security tendencies and a notable affinity for O'Reilly Auto Parts.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rim (wheel) profile in United States.

Audience size
3.8M
in United States
Gender
13.6%♀
86.4% male
Age
38.0
average years
Country rank
#8324
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rim (wheel) fans

13.6% are female, 86.4% are male, average age 38.0.

Fig. 02

Gender split

13.6%
Female
86.4%
Male
Demographic split for Rim (wheel) audience in United States
MetricValue
Female13.6%
Male86.4%
Average age38.0
Estimated audience size3,829,114
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Rim (wheel) audience in United States
Age bracketShare%
16-1923%
20-2919%
30-3921%
40-4920%
50+17%
Fig. 04

Worldwide distribution

17.5%

of the worldwide Rim (wheel) audience comes from United States.

Worldwide audience distribution share by country for Rim (wheel)
CountryShare
United States17.5%
Italy4.3%
Mexico3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rim (wheel) audience in United States is strongest.

Fig. 05

Top regions by affinity

Rim (wheel) fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~20K2.19×
02Texas~500K1.41×
03Mississippi~40K1.39×
04Louisiana~60K1.30×
05Alabama~70K1.27×
06Georgia~100K1.26×
07Maryland~80K1.23×
08New Mexico~20K1.19×
09Hawaii~20K1.17×
10South Carolina~70K1.15×
11Arkansas~40K1.15×
12North Carolina~100K1.13×
13Florida~300K1.10×
14North Dakota~9K1.10×
15Oklahoma~50K1.09×
16California~400K1.05×
17Virginia~100K1.03×
18Nevada~40K1.02×
19Arizona~80K1.00×
20Tennessee~80K1.00×
21Indiana~70K0.97×
22Kansas~30K0.97×
23Connecticut~40K0.96×
24Illinois~100K0.95×
25Nebraska~20K0.95×
26West Virginia~20K0.95×
27Washington, District of Columbia~10K0.95×
28Delaware~10K0.94×
29Rhode Island~10K0.92×
30Idaho~20K0.91×
31New Jersey~90K0.90×
32Colorado~50K0.90×
33Kentucky~40K0.90×
34South Dakota~8K0.90×
35Utah~30K0.89×
36New York~200K0.86×
37Michigan~80K0.85×
38Iowa~30K0.85×
39Vermont~6K0.85×
40Montana~9K0.84×
41Pennsylvania~100K0.83×
42Ohio~100K0.83×
43Washington~60K0.82×
44Missouri~50K0.82×
45New Hampshire~10K0.80×
46Wisconsin~40K0.78×
47Massachusetts~60K0.76×
48Minnesota~40K0.75×
49Oregon~30K0.75×
50Maine~10K0.75×
Fig. 06

Affinity by region

Affinity by region — Rim (wheel), United States
0.75×1.00×2.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rim (wheel) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rim (wheel) audience
#·InterestCategoryAffinity×
01AxleTechnology & Electronics12.37×
02InflatableTopic12.22×
03Light truckCars & Mobility10.66×
04O'Reilly Auto PartsCars & Mobility10.55×
05Haul truckCars & Mobility10.25×
06Suspension (vehicle)Cars & Mobility10.23×
07Discount TireShopping7.91×
08Advance Auto PartsCars & Mobility7.08×
09Car classificationCars & Mobility6.64×
10Dump truckCars & Mobility6.24×
11AutoZoneCars & Mobility6.08×
12Automotive designBusiness & Career5.85×
13Internal combustion engineCars & Mobility5.60×
14WheelCars & Mobility5.38×
15Commercial vehicleCars & Mobility5.35×
16TireCars & Mobility5.33×
17EngineCars & Mobility5.11×
18American EnglishBusiness & Career4.88×
19Motor vehicleCars & Mobility3.57×
20TransportCars & Mobility2.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rim (wheel) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rim (wheel) audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.86×
Family OrientationCONSERVATISM1.65×
Quality AwarenessPREMIUM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rim (wheel) audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.44×
Design AffinityPREMIUM0.53×
IndulgenceJOY0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rim (wheel) have in United States?

Rim (wheel) has an estimated audience of 3,829,114 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Rim (wheel) fans?

13.6% of Rim (wheel) fans are female, 86.4% are male, with an average age of 38.0 years.

03

Which brands do Rim (wheel) fans like most?

Rim (wheel) fans show strongest brand affinity for O'Reilly Auto Parts (10.55×), AutoZone (6.08×), and Haul truck (10.25×) over the country average.

04

Where do Rim (wheel) fans live in United States?

Rim (wheel) fans in United States are most concentrated in Texas (reach ~500K), California (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Rim (wheel) fans also like?

Beyond Rim (wheel) itself, the audience over-indexes on AutoZone (6.08×), Haul truck (10.25×), Discount Tire (7.91×), and Advance Auto Parts (7.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Rim (wheel) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rim (wheel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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