Rascasse Audience Intelligence

Axle Audience in United States

Name: Axle — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Axle in United States — modelled from more than twelve digital signal sources. Axle has an estimated audience of 6,905,506 people in United States.

#3052among Topic in United States #233in Technology & Electronics

The average Axle fan in United States is 39.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Discount Tire, AutoZone, Rim (wheel), with strongest over-indexing on Discount Tire (5.52× the country average).

Demographically, the Axle audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Axle fan in United States is more male, around 39.7 years old, with strong Patriotism tendencies and a notable affinity for Discount Tire.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Axle profile in United States.

Audience size

6.9M

in United States

Gender

15.1%♀

84.9% male

Age

39.7

average years

Country rank

#5081

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Axle fans

15.1% are female, 84.9% are male, average age 39.7.

Fig. 02

Gender split

15.1%

Female

84.9%

Male

Demographic split for Axle audience in United States
Metric	Value
Female	15.1%
Male	84.9%
Average age	39.7
Estimated audience size	6,905,506

Fig. 03

Age distribution

Age distribution of the Axle audience in United States
Age bracket	Share	%
16-19		20%
20-29		17%
30-39		20%
40-49		22%
50+		21%

Fig. 04

Worldwide distribution

38.6%

of the worldwide Axle audience comes from United States.

Worldwide audience distribution share by country for Axle
Country	Share
United States	38.6%
Italy	5.0%
United Kingdom	4.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Axle audience in United States is strongest.

Fig. 05

Top regions by affinity

Axle fans by region: top regions in United States
#	Region	Reach	×
01	Minnesota	~300K	2.60×
02	Washington	~300K	2.21×
03	Maryland	~200K	1.42×
04	Oregon	~90K	1.17×
05	California	~800K	1.08×
06	Tennessee	~100K	1.05×
07	Indiana	~100K	1.03×
08	Washington, District of Columbia	~20K	1.03×
09	North Dakota	~10K	1.03×
10	Connecticut	~70K	1.02×
11	Virginia	~200K	1.01×
12	Massachusetts	~100K	1.01×
13	Texas	~600K	1.00×
14	Utah	~60K	1.00×
15	Nebraska	~30K	1.00×
16	Alaska	~10K	1.00×
17	Michigan	~200K	0.99×
18	Idaho	~30K	0.98×
19	North Carolina	~200K	0.97×
20	New Jersey	~200K	0.97×
21	Wisconsin	~100K	0.97×
22	Iowa	~60K	0.97×
23	Kansas	~50K	0.97×
24	Kentucky	~80K	0.96×
25	New York	~400K	0.95×
26	Georgia	~200K	0.95×
27	Colorado	~100K	0.95×
28	Oklahoma	~70K	0.95×
29	West Virginia	~30K	0.95×
30	Hawaii	~30K	0.95×
31	South Dakota	~20K	0.95×
32	Vermont	~10K	0.95×
33	Pennsylvania	~200K	0.94×
34	Illinois	~200K	0.94×
35	Mississippi	~50K	0.93×
36	Arkansas	~50K	0.93×
37	New Mexico	~30K	0.93×
38	Montana	~20K	0.93×
39	Missouri	~100K	0.91×
40	Louisiana	~80K	0.91×
41	Ohio	~200K	0.90×
42	New Hampshire	~20K	0.90×
43	Arizona	~100K	0.89×
44	Maine	~20K	0.89×
45	Alabama	~90K	0.88×
46	Rhode Island	~20K	0.88×
47	South Carolina	~90K	0.86×
48	Nevada	~60K	0.86×
49	Delaware	~20K	0.86×
50	Florida	~400K	0.84×

Affinity by region — Axle, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Axle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Axle audience
#	Interest	Category	×
01	Rim (wheel)	Cars & Mobility	12.37×
02	Discount Tire	Shopping	5.52×
03	Motorcycle accessories	Cars & Mobility	5.29×
04	Carcare	Cars & Mobility	5.02×
05	Automobile repair shop	Cars & Mobility	5.01×
06	Touring motorcycle	Cars & Mobility	4.86×
07	Diesel engine	Cars & Mobility	4.49×
08	Custom motorcycle	Cars & Mobility	4.38×
09	Advance Auto Parts	Cars & Mobility	4.34×
10	Air pollution	Health	4.14×
11	Racing games	Games	4.08×
12	NASDAQ	Business & Career	4.04×
13	O'Reilly Auto Parts	Cars & Mobility	3.78×
14	Lawn mower	Home & Garden	3.77×
15	AutoZone	Cars & Mobility	3.53×
16	Enterprise Rent-A-Car	Cars & Mobility	3.28×
17	Solar energy	Home & Garden	3.23×
18	Real property	Home & Garden	2.91×
19	Auction	Shopping	2.83×
20	Financial services	Business & Career	2.21×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Axle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Axle audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	2.16×
Career Orientation	POWER	2.10×
Quality Awareness	PREMIUM	2.08×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Axle audience · Rather not
Trait	Cluster	Score
Mindfulness	BALANCE	0.64×
Creativity	OPEN	0.64×
Design Affinity	PREMIUM	0.69×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Axle have in United States?

Axle has an estimated audience of 6,905,506 people in United States, concentrated in California and Texas.

What is the gender split and age of Axle fans?

15.1% of Axle fans are female, 84.9% are male, with an average age of 39.7 years.

Which brands do Axle fans like most?

Axle fans show strongest brand affinity for Discount Tire (5.52×), AutoZone (3.53×), and Rim (wheel) (12.37×) over the country average.

Where do Axle fans live in United States?

Axle fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

What other brands do Axle fans also like?

Beyond Axle itself, the audience over-indexes on AutoZone (3.53×), Rim (wheel) (12.37×), Advance Auto Parts (4.34×), and NASDAQ (4.04×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Axle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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