Axle Audience in United States

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Axle has an estimated audience of 6,905,506 people in United States. 15.1% are female, 84.9% are male, average age 39.7. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, MK, N1 road (South Africa).

The average Axle fan in United States is 39.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Axle audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Axle fans

Demographic split for Axle audience in United States
MetricValue
Female15.1%
Male84.9%
Average age39.7
Estimated audience size6,905,506

Audience persona

The typical Axle fan in United States is more male, around 39.7 years old, with strong Quality Awareness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Axle in United States
RegionReachAffinity
California868,3951.14×
Texas622,1091.05×
New York426,5121.11×
Florida411,4190.88×
Pennsylvania234,6181.01×
Illinois228,0010.99×
Ohio208,4690.98×
North Carolina206,3330.99×
Washington205,5811.48×
Georgia202,6850.95×
Michigan196,6751.09×
New Jersey185,0541.05×
Virginia181,3181.08×
Tennessee160,4241.16×
Maryland159,1301.34×
Massachusetts156,9371.15×
Indiana131,8201.04×
Arizona119,7160.85×
Minnesota116,1831.17×
Colorado112,6411.03×
Wisconsin105,1751.01×
Missouri104,3420.94×
South Carolina93,0020.9×
Oregon92,1021.16×
Louisiana83,7980.94×
Kentucky83,7840.97×
Alabama79,7450.83×
Connecticut74,3461.07×
Oklahoma72,7390.95×
Utah66,8451.08×
Iowa59,0841.04×
Nevada57,1500.86×
Kansas54,0330.99×
Arkansas52,7710.93×
Mississippi50,9830.9×
Idaho36,0141.04×
Nebraska33,8030.98×
New Mexico31,7670.92×
West Virginia31,0840.97×
Hawaii28,7830.97×
New Hampshire24,8160.91×
Washington, District of Columbia23,2421.12×
Maine21,7990.88×
Rhode Island19,6620.89×
Montana18,4750.96×
Delaware15,4070.81×
North Dakota13,5590.96×
Alaska13,4870.91×
South Dakota13,4280.84×
Vermont11,7850.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Axle audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.64×Technology & Electronics
MK5.92×Music & Radio
N1 road (South Africa)4.44×Travel & Leisure
KSTP-TV8.06×Movies & TV
The Historian16.48×Literature
Hipster10.08×Politics & Society
Hammock camping7.44×Travel & Leisure
Combat sport1.5×Sports
Minnesota1.62×Travel & Leisure
Urban Outfitters1.54×Shopping
Eurail16.57×Cars & Mobility
Israel1.55×Travel & Leisure
Hog Hunting2.47×Sports
3D printing1.66×Technology & Electronics
JDSU1.97×Business & Career
Jesse Plemons2.18×Movies & TV
Parral, Chihuahua9.05×Travel & Leisure
Academy Award for Best Documentary Feature6.97×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Axle audience
TraitClusterScore
Quality AwarenessPREMIUM1.85
Career OrientationPOWER1.77
Need for SecurityCONSERVATISM1.45
PatriotismCONSERVATISM1.3
Luxury OrientationPREMIUM1.3
Risk AppetiteTHRILL1.28

Worldwide distribution

Worldwide audience distribution share by country for Axle
CountryShare
United States38.6%
Italy5.0%
United Kingdom4.5%

See Axle audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Axle have in United States?

Axle has an estimated audience of 6,905,506 people in United States, concentrated in California and Texas.

What is the gender split and age of Axle fans?

15.1% of Axle fans are female, 84.9% are male, with an average age of 39.7 years.

Which brands do Axle fans like most?

Axle fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.64×) over the country average.

Where do Axle fans live in United States?

Axle fans in United States are most concentrated in California (reach 868,395), Texas (reach 622,109), and New York (reach 426,512). These three regions account for the largest share of the active audience.

What other brands do Axle fans also like?

Beyond Axle itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.64×), MK (5.92×), and N1 road (South Africa) (4.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Axle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.