Rascasse Audience Intelligence

Axle Audience in Germany

A data profile of the people who buy, follow and care about Axle in Germany — modelled from more than twelve digital signal sources. Axle has an estimated audience of 334,983 people in Germany.

#5816among Topic in Germany#640in Technology & Electronics

The average Axle fan in Germany is 38.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sandra Bullock, Bicycle wheel, Solar energy, with strongest over-indexing on Sandra Bullock (12.69× the country average).

Demographically, the Axle audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Axle fan in Germany is more male, around 38.1 years old, with strong Quality Awareness tendencies and a notable affinity for Sandra Bullock.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Axle profile in Germany.

Audience size
335K
in Germany
Gender
17.4%♀
82.6% male
Age
38.1
average years
Country rank
#16039
Topic in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Axle fans

17.4% are female, 82.6% are male, average age 38.1.

Fig. 02

Gender split

17.4%
Female
82.6%
Male
Demographic split for Axle audience in Germany
MetricValue
Female17.4%
Male82.6%
Average age38.1
Estimated audience size334,983
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Axle audience in Germany
Age bracketShare%
16-1921%
20-2919%
30-3922%
40-4923%
50+14%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Axle audience comes from Germany.

Worldwide audience distribution share by country for Axle
CountryShare
United States38.6%
Italy5.0%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Axle audience in Germany is strongest.

Fig. 05

Top regions by affinity

Axle fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~10K1.15×
02Berlin~20K1.14×
03Bremen~3K1.12×
04Nordrhein-Westfalen~80K1.08×
05Rheinland-Pfalz~20K1.08×
06Baden-Württemberg~50K1.06×
07Hessen~30K1.06×
08Hamburg~8K1.04×
09Bayern~50K1.02×
10Niedersachsen~30K1.02×
11Saarland~4K1.02×
12Sachsen~20K0.92×
13Sachsen-Anhalt~8K0.90×
14Thüringen~7K0.87×
15Brandenburg~9K0.86×
16Mecklenburg-Vorpommern~5K0.81×
Fig. 06

Affinity by region

Affinity by region — Axle, Germany
0.81×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Axle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Axle audience
#·InterestCategoryAffinity×
01Audi RS3Cars & Mobility20.00×
02Bicycle wheelCars & Mobility14.66×
03Sandra BullockMovies & TV12.69×
04BMW 4 SeriesCars & Mobility11.84×
05Motor oilCars & Mobility9.76×
06Ryan GoslingMovies & TV8.70×
07Solar energyHome & Garden5.16×
08Suspension (vehicle)Cars & Mobility5.12×
09Electric motorcycles and scootersCars & Mobility4.66×
10EssoCars & Mobility4.36×
11WürthHome & Garden4.34×
12Automobile repair shopCars & Mobility4.25×
13Car washCars & Mobility4.21×
14Used carCars & Mobility3.17×
15Aral AGCars & Mobility3.06×
16AutoScout24Cars & Mobility2.68×
17ADACCars & Mobility2.61×
18Müller (company)Food & Beverages2.03×
19Netto Marken-DiscountShopping1.88×
20TagesschauMovies & TV1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Axle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Axle audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.31×
Need for SecurityCONSERVATISM1.62×
PatriotismCONSERVATISM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Axle audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.60×
SustainabilityBALANCE0.62×
CreativityOPEN0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Axle have in Germany?

Axle has an estimated audience of 334,983 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Axle fans?

17.4% of Axle fans are female, 82.6% are male, with an average age of 38.1 years.

03

Which brands do Axle fans like most?

Axle fans show strongest brand affinity for Sandra Bullock (12.69×), Bicycle wheel (14.66×), and Solar energy (5.16×) over the country average.

04

Where do Axle fans live in Germany?

Axle fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Axle fans also like?

Beyond Axle itself, the audience over-indexes on Bicycle wheel (14.66×), Solar energy (5.16×), Motor oil (9.76×), and Ryan Gosling (8.7×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Axle audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Axle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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