Axle Audience in Germany
Axle has an estimated audience of 334,983 people in Germany. 17.4% are female, 82.6% are male, average age 38.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home construction, Huevos rancheros, Progressive rock, Unique Gifts, Minestrone.
The average Axle fan in Germany is 38.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home construction, Huevos rancheros, Progressive rock, with strongest over-indexing on Home construction (1.95× the country average). Demographically, the Axle audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Need for Security, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Axle fans
| Metric | Value |
|---|---|
| Female | 17.4% |
| Male | 82.6% |
| Average age | 38.1 |
| Estimated audience size | 334,983 |
Audience persona
The typical Axle fan in Germany is more male, around 38.1 years old, with strong Need for Security tendencies and a notable affinity for Home construction.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 81,302 | 1.11× |
| Bayern | 56,413 | 1.05× |
| Baden-Württemberg | 49,994 | 1.09× |
| Niedersachsen | 33,457 | 1.03× |
| Hessen | 26,420 | 1.03× |
| Rheinland-Pfalz | 18,670 | 1.11× |
| Berlin | 18,260 | 1.22× |
| Schleswig-Holstein | 15,656 | 1.3× |
| Sachsen | 15,112 | 0.92× |
| Brandenburg | 8,034 | 0.77× |
| Hamburg | 7,855 | 1.04× |
| Sachsen-Anhalt | 7,261 | 0.84× |
| Thüringen | 6,542 | 0.77× |
| Mecklenburg-Vorpommern | 4,351 | 0.68× |
| Saarland | 3,690 | 0.9× |
| Bremen | 3,271 | 1.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 1.95× | Home & Garden |
| Huevos rancheros | 18.82× | Food & Beverages |
| Progressive rock | 2.41× | Music & Radio |
| Unique Gifts | 1.93× | Shopping |
| Minestrone | 3.52× | Food & Beverages |
| MK | 3.85× | Music & Radio |
| Urban Outfitters | 2.09× | Shopping |
| Birthday Gifts | 1.88× | Kids & Family |
| Pillow | 1.58× | Home & Garden |
| CAC 40 | 1.55× | Business & Career |
| Medieval fantasy | 11.5× | Literature |
| VfL Wolfsburg | 1.73× | Sports |
| 3D printing | 2.2× | Technology & Electronics |
| Video izle | 2.73× | |
| Este, Veneto | 1.93× | Travel & Leisure |
| Eden Lake | 3.82× | Movies & TV |
| Cuba Gooding Jr. | 4.72× | Movies & TV |
| Eindhoven | 1.63× | Travel & Leisure |
| Acoustic music | 2.97× | Music & Radio |
| N1 road (South Africa) | 4.61× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.58 |
| DIY Mentality | THRILL | 1.57 |
| Patriotism | CONSERVATISM | 1.52 |
| Early Adopter Mentality | POWER | 1.38 |
| Family Orientation | CONSERVATISM | 1.28 |
| Pet Ownership | JOY | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.6% |
| Italy | 5.0% |
| United Kingdom | 4.5% |
See Axle audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Axle have in Germany?
Axle has an estimated audience of 334,983 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Axle fans?
17.4% of Axle fans are female, 82.6% are male, with an average age of 38.1 years.
Which brands do Axle fans like most?
Axle fans show strongest brand affinity for Home construction (1.95×), Huevos rancheros (18.82×), and Progressive rock (2.41×) over the country average.
Where do Axle fans live in Germany?
Axle fans in Germany are most concentrated in Nordrhein-Westfalen (reach 81,302), Bayern (reach 56,413), and Baden-Württemberg (reach 49,994). These three regions account for the largest share of the active audience.
What other brands do Axle fans also like?
Beyond Axle itself, the audience over-indexes on Huevos rancheros (18.82×), Progressive rock (2.41×), Unique Gifts (1.93×), and Minestrone (3.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Axle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.