Axle Audience in Germany
Axle has an estimated audience of 334,983 people in Germany. 17.4% are female, 82.6% are male, average age 38.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Bicycle wheel, Satire, Solar energy, Country rap.
The average Axle fan in Germany is 38.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Bicycle wheel, Satire, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Axle audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Need for Security, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Axle fans
| Metric | Value |
|---|---|
| Female | 17.4% |
| Male | 82.6% |
| Average age | 38.1 |
| Estimated audience size | 334,983 |
Audience persona
The typical Axle fan in Germany is more male, around 38.1 years old, with strong Need for Security tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 81,302 | 1.11× |
| Bayern | 56,413 | 1.05× |
| Baden-Württemberg | 49,994 | 1.09× |
| Niedersachsen | 33,457 | 1.03× |
| Hessen | 26,420 | 1.03× |
| Rheinland-Pfalz | 18,670 | 1.11× |
| Berlin | 18,260 | 1.22× |
| Schleswig-Holstein | 15,656 | 1.3× |
| Sachsen | 15,112 | 0.92× |
| Brandenburg | 8,034 | 0.77× |
| Hamburg | 7,855 | 1.04× |
| Sachsen-Anhalt | 7,261 | 0.84× |
| Thüringen | 6,542 | 0.77× |
| Mecklenburg-Vorpommern | 4,351 | 0.68× |
| Saarland | 3,690 | 0.9× |
| Bremen | 3,271 | 1.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Bicycle wheel | 17.37× | Cars & Mobility |
| Satire | 7.39× | Literature |
| Solar energy | 4.77× | Home & Garden |
| Country rap | 8.48× | Music & Radio |
| AutoScout24 | 3.37× | Cars & Mobility |
| Used car | 4.15× | Cars & Mobility |
| Aral AG | 2.96× | Cars & Mobility |
| Audi RS3 | 18.82× | Cars & Mobility |
| Sandra Bullock | 7.89× | Movies & TV |
| Allgäu | 6.9× | Travel & Leisure |
| German television comedy | 6.47× | Movies & TV |
| Automobile repair shop | 5.04× | Cars & Mobility |
| Hyundai | 4.06× | Cars & Mobility |
| Pets | 1.78× | Pets & Animals |
| Motor oil | 5.86× | Cars & Mobility |
| Škoda Kodiaq | 6.14× | Cars & Mobility |
| Family car | 4.16× | Cars & Mobility |
| Škoda Auto | 2.81× | Cars & Mobility |
| Jennifer Love Hewitt | 8.86× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.58 |
| DIY Mentality | THRILL | 1.57 |
| Patriotism | CONSERVATISM | 1.52 |
| Early Adopter Mentality | POWER | 1.38 |
| Family Orientation | CONSERVATISM | 1.28 |
| Pet Ownership | JOY | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.6% |
| Italy | 5.0% |
| United Kingdom | 4.5% |
See Axle audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Axle have in Germany?
Axle has an estimated audience of 334,983 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Axle fans?
17.4% of Axle fans are female, 82.6% are male, with an average age of 38.1 years.
Which brands do Axle fans like most?
Axle fans show strongest brand affinity for Jotex (78.71×), Bicycle wheel (17.37×), and Satire (7.39×) over the country average.
Where do Axle fans live in Germany?
Axle fans in Germany are most concentrated in Nordrhein-Westfalen (reach 81,302), Bayern (reach 56,413), and Baden-Württemberg (reach 49,994). These three regions account for the largest share of the active audience.
What other brands do Axle fans also like?
Beyond Axle itself, the audience over-indexes on Bicycle wheel (17.37×), Satire (7.39×), Solar energy (4.77×), and Country rap (8.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Axle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.