Würth Audience in Germany
Würth has an estimated audience of 304,035 people in Germany. 22.2% are female, 77.8% are male, average age 41.2. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Fastener, Carpentry, Power tool, Drill, Hornbach.
The average Würth fan in Germany is 41.2 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Fastener, Carpentry, Power tool, with strongest over-indexing on Fastener (18.33× the country average). Demographically, the Würth audience skews more male with an average age of 41.2, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand
Demographics of Würth fans
| Metric | Value |
|---|---|
| Female | 22.2% |
| Male | 77.8% |
| Average age | 41.2 |
| Estimated audience size | 304,035 |
Audience persona
The typical Würth fan in Germany is more male, around 41.2 years old, with strong DIY Mentality tendencies and a notable affinity for Fastener.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 66,725 | 1.61× |
| Bayern | 65,648 | 1.34× |
| Nordrhein-Westfalen | 64,931 | 0.98× |
| Niedersachsen | 32,988 | 1.12× |
| Hessen | 23,805 | 1.03× |
| Rheinland-Pfalz | 17,341 | 1.14× |
| Sachsen | 15,351 | 1.03× |
| Schleswig-Holstein | 9,935 | 0.91× |
| Berlin | 9,481 | 0.7× |
| Brandenburg | 9,169 | 0.97× |
| Thüringen | 8,823 | 1.14× |
| Sachsen-Anhalt | 7,625 | 0.97× |
| Hamburg | 6,005 | 0.87× |
| Saarland | 3,602 | 0.96× |
| Mecklenburg-Vorpommern | 2,630 | 0.45× |
| Bremen | 2,031 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fastener | 18.33× | Home & Garden |
| Carpentry | 8.43× | Home & Garden |
| Power tool | 8.6× | Home & Garden |
| Drill | 7.87× | Home & Garden |
| Hornbach | 4.13× | Shopping |
| Master craftsman | 7.5× | Business & Career |
| Agricultural engineering | 8.41× | Business & Career |
| Bauhaus | 3.59× | Shopping |
| Auto mechanic | 5.23× | Cars & Mobility |
| Hardware store | 4.66× | Home & Garden |
| Borussia Dortmund | 2× | Sports |
| Mechanical engineering | 4.37× | Business & Career |
| Solar energy | 4.35× | Home & Garden |
| DeWalt | 10.58× | Home & Garden |
| Tire | 4.32× | Cars & Mobility |
| Obi (store) | 2.71× | Shopping |
| Makita | 8.33× | Home & Garden |
| Used car | 3.76× | Cars & Mobility |
| Škoda Auto | 3.81× | Cars & Mobility |
| Globus Baumarkt | 2.98× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.26 |
| Patriotism | CONSERVATISM | 1.77 |
| Convenience Orientation | PREMIUM | 1.38 |
| Sports Activity | POWER | 1.36 |
| Sustainability | BALANCE | 1.32 |
| Need for Security | CONSERVATISM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 22.5% |
| France | 17.3% |
| Germany | 6.8% |
See Würth audiences in other countries
More Home & Garden audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Würth have in Germany?
Würth has an estimated audience of 304,035 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Würth fans?
22.2% of Würth fans are female, 77.8% are male, with an average age of 41.2 years.
Which brands do Würth fans like most?
Würth fans show strongest brand affinity for Fastener (18.33×), Carpentry (8.43×), and Power tool (8.6×) over the country average.
Where do Würth fans live in Germany?
Würth fans in Germany are most concentrated in Baden-Württemberg (reach 66,725), Bayern (reach 65,648), and Nordrhein-Westfalen (reach 64,931). These three regions account for the largest share of the active audience.
What other brands do Würth fans also like?
Beyond Würth itself, the audience over-indexes on Carpentry (8.43×), Power tool (8.6×), Drill (7.87×), and Hornbach (4.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Würth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.