Makita Audience in Germany
Makita has an estimated audience of 2,009,955 people in Germany. 38.4% are female, 61.6% are male, average age 38.3. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Wrench, Drill, DeWalt, Power tool, Bauhaus.
The average Makita fan in Germany is 38.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Wrench, Drill, DeWalt, with strongest over-indexing on Wrench (27.72× the country average). Demographically, the Makita audience skews more male with an average age of 38.3, and over-indexes on personality traits such as DIY Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Tools
Demographics of Makita fans
| Metric | Value |
|---|---|
| Female | 38.4% |
| Male | 61.6% |
| Average age | 38.3 |
| Estimated audience size | 2,009,955 |
Audience persona
The typical Makita fan in Germany is more male, around 38.3 years old, with strong DIY Mentality tendencies and a notable affinity for Wrench.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 435,045 | 0.99× |
| Bayern | 415,747 | 1.29× |
| Niedersachsen | 277,654 | 1.42× |
| Baden-Württemberg | 253,576 | 0.92× |
| Hessen | 126,902 | 0.83× |
| Sachsen | 101,019 | 1.02× |
| Schleswig-Holstein | 88,867 | 1.23× |
| Brandenburg | 71,395 | 1.15× |
| Thüringen | 69,276 | 1.35× |
| Sachsen-Anhalt | 59,706 | 1.15× |
| Berlin | 59,640 | 0.66× |
| Rheinland-Pfalz | 47,795 | 0.47× |
| Mecklenburg-Vorpommern | 46,489 | 1.21× |
| Hamburg | 38,406 | 0.85× |
| Saarland | 19,571 | 0.79× |
| Bremen | 11,345 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wrench | 27.72× | Home & Garden |
| Drill | 21.89× | Home & Garden |
| DeWalt | 25.73× | Home & Garden |
| Power tool | 15.34× | Home & Garden |
| Bauhaus | 6.87× | Shopping |
| Lathe | 26.45× | Home & Garden |
| Machine tool | 14.19× | Home & Garden |
| Screw | 16.17× | Home & Garden |
| Drill bit | 13.75× | Home & Garden |
| Hand tool | 7.68× | Home & Garden |
| Electrical wiring | 9.71× | Technology & Electronics |
| Hilti | 18.8× | Home & Garden |
| Hornbach | 4.36× | Shopping |
| Metabo | 27.62× | Home & Garden |
| Multi-tool | 10.26× | Home & Garden |
| Festool | 22.64× | Home & Garden |
| Hardware store | 5.6× | Home & Garden |
| Hammer drill | 44.57× | Home & Garden |
| Garden tool | 8.46× | Home & Garden |
| Lawn mower | 9.67× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.8 |
| Need for Security | CONSERVATISM | 1.29 |
| Patriotism | CONSERVATISM | 1.25 |
| Convenience Orientation | PREMIUM | 1.21 |
| Quality Awareness | PREMIUM | 1.1 |
| Sports Activity | POWER | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.8% |
| Brazil | 13.6% |
| Germany | 9.1% |
See Makita audiences in other countries
More Tools audiences in Germany
Frequently asked questions
How many fans does Makita have in Germany?
Makita has an estimated audience of 2,009,955 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Makita fans?
38.4% of Makita fans are female, 61.6% are male, with an average age of 38.3 years.
Which brands do Makita fans like most?
Makita fans show strongest brand affinity for Wrench (27.72×), Drill (21.89×), and DeWalt (25.73×) over the country average.
Where do Makita fans live in Germany?
Makita fans in Germany are most concentrated in Nordrhein-Westfalen (reach 435,045), Bayern (reach 415,747), and Niedersachsen (reach 277,654). These three regions account for the largest share of the active audience.
What other brands do Makita fans also like?
Beyond Makita itself, the audience over-indexes on Drill (21.89×), DeWalt (25.73×), Power tool (15.34×), and Bauhaus (6.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Makita. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.