Metabo Target Market in Germany
A data profile of the people who buy, follow and care about Metabo in Germany — modelled from more than twelve digital signal sources. Metabo has an estimated audience of 342,502 people in Germany.
The average Metabo fan in Germany is 41.8 years old, more male, and lives primarily in Baden-Württemberg.
The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.
Top brand affinities include Würth, Hilti, Festool, with strongest over-indexing on Würth (29.23× the country average).
Demographically, the Metabo audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Patriotism, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Metabo fan in Germany is more male, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Würth.
At a glance
The key figures that characterise the Metabo profile in Germany.
Search interest · 12-month trend
Customer demographics of Metabo
9.7% are female, 90.3% are male, average age 41.8.
Gender split
| Metric | Value |
|---|---|
| Female | 9.7% |
| Male | 90.3% |
| Average age | 41.8 |
| Estimated audience size | 342,502 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 25% | |
| 40-49 | 24% | |
| 50+ | 22% |
Worldwide distribution
of the worldwide Metabo audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 17.6% |
| United States | 12.6% |
| France | 5.7% |
Geography
Where the Metabo audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~80K | 1.77× | |
| 02 | Niedersachsen | ~40K | 1.30× | |
| 03 | Bayern | ~60K | 1.14× | |
| 04 | Mecklenburg-Vorpommern | ~7K | 1.12× | |
| 05 | Schleswig-Holstein | ~10K | 1.02× | |
| 06 | Thüringen | ~9K | 1.02× | |
| 07 | Rheinland-Pfalz | ~20K | 0.99× | |
| 08 | Sachsen | ~20K | 0.99× | |
| 09 | Saarland | ~4K | 0.97× | |
| 10 | Hessen | ~20K | 0.95× | |
| 11 | Sachsen-Anhalt | ~8K | 0.93× | |
| 12 | Brandenburg | ~10K | 0.90× | |
| 13 | Bremen | ~3K | 0.86× | |
| 14 | Nordrhein-Westfalen | ~60K | 0.85× | |
| 15 | Hamburg | ~6K | 0.72× | |
| 16 | Berlin | ~8K | 0.54× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Metabo audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mafell | Home & Garden | 76.59× | ||
| 02 | Knipex | Home & Garden | 45.53× | ||
| 03 | Festool | Home & Garden | 45.49× | ||
| 04 | Hammer drill | Home & Garden | 43.19× | ||
| 05 | Hilti | Home & Garden | 35.62× | ||
| 06 | Road surface | Cars & Mobility | 34.37× | ||
| 07 | Strabag | Business & Career | 32.24× | ||
| 08 | IG Metall | Politics & Society | 31.56× | ||
| 09 | Würth | Home & Garden | 29.23× | ||
| 10 | Dremel | Home & Garden | 27.19× | ||
| 11 | Stahlwerk | Home & Garden | 19.16× | ||
| 12 | ThyssenKrupp | Business & Career | 18.18× | ||
| 13 | Makita | Home & Garden | 15.65× | ||
| 14 | WD-40 | Home & Garden | 15.35× | ||
| 15 | Stihl | Home & Garden | 11.92× | ||
| 16 | Michael Schumacher | Sports | 5.18× | ||
| 17 | Hornbach | Shopping | 5.09× | ||
| 18 | FRITZ!Box | Technology & Electronics | 4.01× | ||
| 19 | Obi (store) | Shopping | 3.67× | ||
| 20 | AutoScout24 | Cars & Mobility | 3.27× |
Personality of the Metabo audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.25× | |
| DIY Mentality | THRILL | 2.06× | |
| Need for Security | CONSERVATISM | 1.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.86× | |
| Design Affinity | PREMIUM | 0.91× | |
| Extroversion | THRILL | 0.94× |
Frequently asked questions
Who is Metabo's target market in Germany?
Metabo's target market in Germany covers an estimated 342,502 people, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Metabo customers?
9.7% of the Metabo audience are female, 90.3% are male, with an average age of 41.8 years.
Which brands do Metabo fans like most?
Metabo fans show strongest brand affinity for Würth (29.23×), Hilti (35.62×), and Festool (45.49×) over the country average.
Where do Metabo fans live in Germany?
Metabo fans in Germany are most concentrated in Baden-Württemberg (reach ~80K), Nordrhein-Westfalen (reach ~60K), and Bayern (reach ~60K). These three regions account for the largest share of the active audience.
What other brands do Metabo fans also like?
Beyond Metabo itself, the audience over-indexes on Hilti (35.62×), Festool (45.49×), Mafell (76.59×), and Knipex (45.53×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Tools audiences in Germany
See Metabo audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Metabo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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