Metabo Audience in Germany
Metabo has an estimated audience of 345,295 people in Germany. 9.7% are female, 90.3% are male, average age 41.8. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Hilti, Festool, Mafell, Knipex, IG Metall.
The average Metabo fan in Germany is 41.8 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Hilti, Festool, Mafell, with strongest over-indexing on Hilti (35.62× the country average). Demographically, the Metabo audience skews more male with an average age of 41.8, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Tools
Demographics of Metabo fans
| Metric | Value |
|---|---|
| Female | 9.7% |
| Male | 90.3% |
| Average age | 41.8 |
| Estimated audience size | 345,295 |
Audience persona
The typical Metabo fan in Germany is more male, around 41.8 years old, with strong DIY Mentality tendencies and a notable affinity for Hilti.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 86,918 | 1.84× |
| Nordrhein-Westfalen | 65,481 | 0.87× |
| Bayern | 64,664 | 1.17× |
| Niedersachsen | 44,816 | 1.34× |
| Hessen | 25,810 | 0.98× |
| Rheinland-Pfalz | 17,646 | 1.02× |
| Sachsen | 16,486 | 0.97× |
| Schleswig-Holstein | 12,408 | 1× |
| Brandenburg | 9,411 | 0.88× |
| Thüringen | 8,529 | 0.97× |
| Sachsen-Anhalt | 8,096 | 0.9× |
| Berlin | 8,062 | 0.52× |
| Mecklenburg-Vorpommern | 7,183 | 1.09× |
| Hamburg | 5,566 | 0.71× |
| Saarland | 3,915 | 0.92× |
| Bremen | 2,393 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hilti | 35.62× | Home & Garden |
| Festool | 45.49× | Home & Garden |
| Mafell | 76.59× | Home & Garden |
| Knipex | 45.53× | Home & Garden |
| IG Metall | 31.56× | Politics & Society |
| Makita | 15.65× | Home & Garden |
| Strabag | 32.24× | Business & Career |
| ThyssenKrupp | 18.18× | Business & Career |
| Hornbach | 5.09× | Shopping |
| Obi (store) | 3.67× | Shopping |
| Würth | 29.23× | Home & Garden |
| Dremel | 27.19× | Home & Garden |
| Stahlwerk | 19.16× | Home & Garden |
| Stihl | 11.92× | Home & Garden |
| Hammer drill | 43.19× | Home & Garden |
| Road surface | 34.37× | Cars & Mobility |
| Globus Baumarkt | 3.43× | Shopping |
| AutoScout24 | 3.27× | Cars & Mobility |
| Michael Schumacher | 5.18× | Sports |
| FRITZ!Box | 4.01× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 3.28 |
| Patriotism | CONSERVATISM | 1.98 |
| Need for Security | CONSERVATISM | 1.64 |
| Convenience Orientation | PREMIUM | 1.51 |
| Quality Awareness | PREMIUM | 1.44 |
| Sports Activity | POWER | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 17.8% |
| United States | 12.5% |
| France | 5.7% |
See Metabo audiences in other countries
More Tools audiences in Germany
Frequently asked questions
How many fans does Metabo have in Germany?
Metabo has an estimated audience of 345,295 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Metabo fans?
9.7% of Metabo fans are female, 90.3% are male, with an average age of 41.8 years.
Which brands do Metabo fans like most?
Metabo fans show strongest brand affinity for Hilti (35.62×), Festool (45.49×), and Mafell (76.59×) over the country average.
Where do Metabo fans live in Germany?
Metabo fans in Germany are most concentrated in Baden-Württemberg (reach 86,918), Nordrhein-Westfalen (reach 65,481), and Bayern (reach 64,664). These three regions account for the largest share of the active audience.
What other brands do Metabo fans also like?
Beyond Metabo itself, the audience over-indexes on Festool (45.49×), Mafell (76.59×), Knipex (45.53×), and IG Metall (31.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Metabo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.