Rascasse Audience Intelligence

ThyssenKrupp Target Market in Germany

A data profile of the people who buy, follow and care about ThyssenKrupp in Germany — modelled from more than twelve digital signal sources. ThyssenKrupp has an estimated audience of 1,104,396 people in Germany.

#779among Brand in Germany#533in Business & Career

The average ThyssenKrupp fan in Germany is 41.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Siemens Energy, TKMS, Krupp, with strongest over-indexing on Siemens Energy (17.04× the country average).

Demographically, the ThyssenKrupp audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical ThyssenKrupp fan in Germany is more male, around 41.2 years old, with strong Career Orientation tendencies and a notable affinity for Siemens Energy.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ThyssenKrupp profile in Germany.

Audience size
1.1M
in Germany
Gender
23.9%♀
76.1% male
Age
41.2
average years
Country rank
#5970
Brand in Germany
Fig. 01

Search interest · 12-month trend

-51%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of ThyssenKrupp

23.9% are female, 76.1% are male, average age 41.2.

Fig. 02

Gender split

23.9%
Female
76.1%
Male
Demographic split for ThyssenKrupp audience in Germany
MetricValue
Female23.9%
Male76.1%
Average age41.2
Estimated audience size1,104,396
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the ThyssenKrupp audience in Germany
Age bracketShare%
16-1915%
20-2917%
30-3922%
40-4923%
50+23%
Fig. 04

Worldwide distribution

36.2%

of the worldwide ThyssenKrupp audience comes from Germany.

Worldwide audience distribution share by country for ThyssenKrupp
CountryShare
Germany36.2%
Spain10.2%
United States6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ThyssenKrupp audience in Germany is strongest.

Fig. 05

Top regions by affinity

ThyssenKrupp customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~900K3.20×
02Saarland~20K1.38×
03Rheinland-Pfalz~70K1.07×
04Hessen~100K1.06×
05Bremen~10K1.06×
06Schleswig-Holstein~40K1.00×
07Hamburg~30K0.96×
08Niedersachsen~100K0.93×
09Baden-Württemberg~200K0.90×
10Bayern~200K0.79×
11Sachsen-Anhalt~20K0.71×
12Berlin~40K0.70×
13Sachsen~40K0.62×
14Mecklenburg-Vorpommern~10K0.62×
15Thüringen~20K0.57×
16Brandenburg~20K0.54×
Fig. 06

Affinity by region

Affinity by region — ThyssenKrupp, Germany
0.54×1.00×3.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ThyssenKrupp audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ThyssenKrupp audience
#·InterestCategoryAffinity×
01Schindler AufzügeBusiness & Career36.99×
02KruppHome & Garden34.17×
03ImpleniaBusiness & Career33.12×
04VoestalpineBusiness & Career22.94×
05TKMSBusiness & Career22.12×
06Siemens EnergyBusiness & Career17.04×
07AutodeskTechnology & Electronics13.92×
08ElevatorHome & Garden12.73×
09Electrical wiringTechnology & Electronics5.19×
10DrillHome & Garden4.58×
11Solar panelHome & Garden4.35×
12Solar powerHome & Garden3.84×
13Efficient energy useTechnology & Electronics3.63×
14BauhausShopping2.88×
15HornbachShopping2.79×
16CommerzbankBusiness & Career2.44×
17Google MapsInternet & Social Media2.35×
18TagesschauMovies & TV1.89×
19GermanyTravel & Leisure1.69×
20Food and drinkFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ThyssenKrupp audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ThyssenKrupp audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.65×
Need for SecurityCONSERVATISM2.09×
PatriotismCONSERVATISM1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ThyssenKrupp audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.72×
CreativityOPEN0.86×
Price SensitivityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is ThyssenKrupp's target market in Germany?

ThyssenKrupp's target market in Germany covers an estimated 1,104,396 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of ThyssenKrupp customers?

23.9% of the ThyssenKrupp audience are female, 76.1% are male, with an average age of 41.2 years.

03

Which brands do ThyssenKrupp fans like most?

ThyssenKrupp fans show strongest brand affinity for Siemens Energy (17.04×), TKMS (22.12×), and Krupp (34.17×) over the country average.

04

Where do ThyssenKrupp fans live in Germany?

ThyssenKrupp fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do ThyssenKrupp fans also like?

Beyond ThyssenKrupp itself, the audience over-indexes on TKMS (22.12×), Krupp (34.17×), Bauhaus (2.88×), and Schindler Aufzüge (36.99×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See ThyssenKrupp audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for ThyssenKrupp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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