ThyssenKrupp Audience in Germany
ThyssenKrupp has an estimated audience of 615,747 people in Germany. 23.9% are female, 76.1% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Siemens Energy, Krupp, Bauhaus, Hornbach, Implenia.
The average ThyssenKrupp fan in Germany is 41.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Siemens Energy, Krupp, Bauhaus, with strongest over-indexing on Siemens Energy (17.04× the country average). Demographically, the ThyssenKrupp audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of ThyssenKrupp fans
| Metric | Value |
|---|---|
| Female | 23.9% |
| Male | 76.1% |
| Average age | 41.2 |
| Estimated audience size | 615,747 |
Audience persona
The typical ThyssenKrupp fan in Germany is more male, around 41.2 years old, with strong Need for Security tendencies and a notable affinity for Siemens Energy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 898,166 | 3.27× |
| Bayern | 164,054 | 0.81× |
| Baden-Württemberg | 157,214 | 0.92× |
| Niedersachsen | 116,232 | 0.95× |
| Hessen | 106,597 | 1.12× |
| Rheinland-Pfalz | 67,325 | 1.07× |
| Schleswig-Holstein | 44,368 | 0.99× |
| Berlin | 42,598 | 0.76× |
| Hamburg | 26,907 | 0.95× |
| Sachsen | 26,214 | 0.43× |
| Sachsen-Anhalt | 22,042 | 0.68× |
| Saarland | 21,187 | 1.38× |
| Brandenburg | 20,214 | 0.52× |
| Thüringen | 17,579 | 0.55× |
| Mecklenburg-Vorpommern | 13,715 | 0.57× |
| Bremen | 11,065 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Siemens Energy | 17.04× | Business & Career |
| Krupp | 34.17× | Home & Garden |
| Bauhaus | 2.88× | Shopping |
| Hornbach | 2.79× | Shopping |
| Implenia | 33.12× | Business & Career |
| 2.5× | Internet & Social Media | |
| Efficient energy use | 3.63× | Technology & Electronics |
| Borussia Dortmund | 1.58× | Sports |
| Germany | 1.69× | Travel & Leisure |
| Solar power | 3.84× | Home & Garden |
| Drill | 4.58× | Home & Garden |
| Food and drink | 1.55× | Food & Beverages |
| Aral AG | 2.5× | Cars & Mobility |
| Electrical wiring | 5.19× | Technology & Electronics |
| Natural World | 2.43× | Fashion & Accessoires |
| Commerzbank | 2.44× | Business & Career |
| Solar panel | 4.35× | Home & Garden |
| Tagesschau | 1.89× | Movies & TV |
| Elevator | 12.73× | Home & Garden |
| Voestalpine | 22.94× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.76 |
| Patriotism | CONSERVATISM | 1.71 |
| Career Orientation | POWER | 1.6 |
| Early Adopter Mentality | POWER | 1.41 |
| Convenience Orientation | PREMIUM | 1.34 |
| DIY Mentality | THRILL | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 24.6% |
| Spain | 12.3% |
| United States | 7.5% |
See ThyssenKrupp audiences in other countries
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Frequently asked questions
How many fans does ThyssenKrupp have in Germany?
ThyssenKrupp has an estimated audience of 615,747 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of ThyssenKrupp fans?
23.9% of ThyssenKrupp fans are female, 76.1% are male, with an average age of 41.2 years.
Which brands do ThyssenKrupp fans like most?
ThyssenKrupp fans show strongest brand affinity for Siemens Energy (17.04×), Krupp (34.17×), and Bauhaus (2.88×) over the country average.
Where do ThyssenKrupp fans live in Germany?
ThyssenKrupp fans in Germany are most concentrated in Nordrhein-Westfalen (reach 898,166), Bayern (reach 164,054), and Baden-Württemberg (reach 157,214). These three regions account for the largest share of the active audience.
What other brands do ThyssenKrupp fans also like?
Beyond ThyssenKrupp itself, the audience over-indexes on Krupp (34.17×), Bauhaus (2.88×), Hornbach (2.79×), and Implenia (33.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for ThyssenKrupp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.