Autodesk Audience in Germany
Autodesk has an estimated audience of 398,663 people in Germany. 33.7% are female, 66.3% are male, average age 36.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Home Design, SketchUp, ArchiCAD, AutoCAD, Model building.
The average Autodesk fan in Germany is 36.8 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Home Design, SketchUp, ArchiCAD, with strongest over-indexing on Home Design (5.69× the country average). Demographically, the Autodesk audience skews more male with an average age of 36.8, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Software
Demographics of Autodesk fans
| Metric | Value |
|---|---|
| Female | 33.7% |
| Male | 66.3% |
| Average age | 36.8 |
| Estimated audience size | 398,663 |
Audience persona
The typical Autodesk fan in Germany is more male, around 36.8 years old, with strong DIY Mentality tendencies and a notable affinity for Home Design.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 89,364 | 1.39× |
| Nordrhein-Westfalen | 88,844 | 1.02× |
| Baden-Württemberg | 72,582 | 1.33× |
| Niedersachsen | 39,154 | 1.01× |
| Hessen | 37,172 | 1.22× |
| Berlin | 20,943 | 1.17× |
| Sachsen | 20,105 | 1.03× |
| Rheinland-Pfalz | 19,285 | 0.97× |
| Schleswig-Holstein | 12,013 | 0.84× |
| Thüringen | 9,497 | 0.93× |
| Brandenburg | 9,469 | 0.77× |
| Hamburg | 8,458 | 0.94× |
| Sachsen-Anhalt | 7,404 | 0.72× |
| Saarland | 4,683 | 0.96× |
| Mecklenburg-Vorpommern | 4,347 | 0.57× |
| Bremen | 3,844 | 1.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Design | 5.69× | Home & Garden |
| SketchUp | 20.56× | Movies & TV |
| ArchiCAD | 37.92× | Technology & Electronics |
| AutoCAD | 18.73× | Technology & Electronics |
| Model building | 9.17× | Kids & Family |
| SolidWorks | 23.29× | Technology & Electronics |
| Olympus Corporation | 12.72× | Technology & Electronics |
| Architecture & Interior Design | 5.14× | Home & Garden |
| Bluebrixx | 5.04× | Kids & Family |
| ArchDaily | 34.61× | Home & Garden |
| Building information modeling | 18.39× | Business & Career |
| 3D modeling | 7.33× | Technology & Electronics |
| Wholesale and Retail (constituency) | 25.05× | Fashion & Accessoires |
| 3D printing | 6.68× | Technology & Electronics |
| Aral AG | 2.28× | Cars & Mobility |
| Multirotor | 18.14× | Cars & Mobility |
| Home Interior Design | 3.02× | Home & Garden |
| Dezeen | 19.94× | Home & Garden |
| American Institute of Architects | 35.38× | Home & Garden |
| Stil in Berlin | 6.6× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.31 |
| Quality Awareness | PREMIUM | 2.1 |
| Early Adopter Mentality | POWER | 1.91 |
| Design Affinity | PREMIUM | 1.85 |
| Sustainability | BALANCE | 1.82 |
| Need for Security | CONSERVATISM | 1.74 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.8% |
| Brazil | 7.5% |
| India | 6.0% |
See Autodesk audiences in other countries
More Software audiences in Germany
- Microsoft (5,269,174)
- Office 365 (3,735,568)
- Samsung Galaxy (3,131,543)
- VS Code (1,989,575)
- Google Pixel (1,942,673)
Frequently asked questions
How many fans does Autodesk have in Germany?
Autodesk has an estimated audience of 398,663 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Autodesk fans?
33.7% of Autodesk fans are female, 66.3% are male, with an average age of 36.8 years.
Which brands do Autodesk fans like most?
Autodesk fans show strongest brand affinity for Home Design (5.69×), SketchUp (20.56×), and ArchiCAD (37.92×) over the country average.
Where do Autodesk fans live in Germany?
Autodesk fans in Germany are most concentrated in Bayern (reach 89,364), Nordrhein-Westfalen (reach 88,844), and Baden-Württemberg (reach 72,582). These three regions account for the largest share of the active audience.
What other brands do Autodesk fans also like?
Beyond Autodesk itself, the audience over-indexes on SketchUp (20.56×), ArchiCAD (37.92×), AutoCAD (18.73×), and Model building (9.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Autodesk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.