Rascasse Audience Intelligence

Autodesk Target Market in United States

A data profile of the people who buy, follow and care about Autodesk in United States — modelled from more than twelve digital signal sources. Autodesk has an estimated audience of 1,692,078 people in United States.

#23among Software in United States#1677among Brand in United States#565in Technology & Electronics

The average Autodesk fan in United States is 37.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include SketchUp, AutoCAD, ArchiCAD, with strongest over-indexing on SketchUp (35.01× the country average).

Demographically, the Autodesk audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Autodesk fan in United States is more male, around 37.7 years old, with strong Quality Awareness tendencies and a notable affinity for SketchUp.

Category: Technology & Electronics · Type: Brand · Subtype: Software

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Autodesk profile in United States.

Audience size
1.7M
in United States
Gender
36.5%♀
63.5% male
Age
37.7
average years
Country rank
#16211
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Autodesk

36.5% are female, 63.5% are male, average age 37.7.

Fig. 02

Gender split

36.5%
Female
63.5%
Male
Demographic split for Autodesk audience in United States
MetricValue
Female36.5%
Male63.5%
Average age37.7
Estimated audience size1,692,078
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Autodesk audience in United States
Age bracketShare%
16-1925%
20-2919%
30-3919%
40-4919%
50+19%
Fig. 04

Worldwide distribution

12.7%

of the worldwide Autodesk audience comes from United States.

Worldwide audience distribution share by country for Autodesk
CountryShare
United States12.7%
Brazil7.4%
India6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Autodesk audience in United States is strongest.

Fig. 05

Top regions by affinity

Autodesk customers by region in United States
#RegionReachAffinity×
01Oregon~40K2.23×
02Colorado~50K1.91×
03California~300K1.55×
04Utah~20K1.45×
05Massachusetts~50K1.37×
06New Hampshire~9K1.31×
07Washington~40K1.21×
08Idaho~10K1.21×
09Montana~6K1.20×
10Washington, District of Columbia~6K1.13×
11Texas~200K1.11×
12Vermont~3K1.06×
13New York~100K1.04×
14Michigan~50K1.04×
15Georgia~50K1.03×
16Virginia~40K1.02×
17Wisconsin~30K1.02×
18Florida~100K1.00×
19Kansas~10K1.00×
20Indiana~30K0.99×
21Missouri~30K0.96×
22Hawaii~7K0.96×
23Pennsylvania~50K0.94×
24South Dakota~4K0.94×
25Alaska~3K0.94×
26Ohio~50K0.93×
27Illinois~50K0.92×
28Tennessee~30K0.92×
29North Dakota~3K0.91×
30Minnesota~20K0.90×
31Nevada~10K0.89×
32Kentucky~20K0.88×
33North Carolina~40K0.87×
34Arizona~30K0.87×
35Louisiana~20K0.87×
36Arkansas~10K0.87×
37Rhode Island~5K0.87×
38Nebraska~7K0.84×
39Iowa~10K0.83×
40New Jersey~30K0.82×
41New Mexico~7K0.82×
42Connecticut~10K0.80×
43Alabama~20K0.79×
44Maryland~20K0.78×
45Oklahoma~10K0.78×
46Maine~5K0.78×
47South Carolina~20K0.77×
48Mississippi~9K0.68×
49Delaware~3K0.63×
50West Virginia~5K0.61×
Fig. 06

Affinity by region

Affinity by region — Autodesk, United States
0.61×1.00×2.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Autodesk audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Autodesk audience
#·InterestCategoryAffinity×
01ArchiCADTechnology & Electronics56.37×
02MastercamTechnology & Electronics41.20×
03SketchUpMovies & TV35.01×
04AutoCADTechnology & Electronics28.66×
05SolidWorksTechnology & Electronics26.40×
06CATIATechnology & Electronics21.86×
07NECTechnology & Electronics16.10×
08Building information modelingBusiness & Career14.65×
09ThingiverseArts & Culture9.22×
103D modelingTechnology & Electronics7.77×
11Architecture & Interior DesignHome & Garden6.55×
123D computer graphicsTechnology & Electronics5.67×
13Computer-aided designTechnology & Electronics5.54×
14Groovy (programming language)Technology & Electronics5.34×
15DocuSignTechnology & Electronics5.17×
16DeviantArtInternet & Social Media4.81×
17Micro CenterShopping4.78×
18StubHubTravel & Leisure3.83×
19H.O.M.E.Home & Garden2.52×
20RedditInternet & Social Media1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Autodesk audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Autodesk audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.42×
Design AffinityPREMIUM1.48×
Luxury OrientationPREMIUM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Autodesk audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.77×
ExtroversionTHRILL0.83×
TraditionCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Autodesk's target market in United States?

Autodesk's target market in United States covers an estimated 1,692,078 people, concentrated in California and Texas.

02

What is the gender split and age of Autodesk customers?

36.5% of the Autodesk audience are female, 63.5% are male, with an average age of 37.7 years.

03

Which brands do Autodesk fans like most?

Autodesk fans show strongest brand affinity for SketchUp (35.01×), AutoCAD (28.66×), and ArchiCAD (56.37×) over the country average.

04

Where do Autodesk fans live in United States?

Autodesk fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Autodesk fans also like?

Beyond Autodesk itself, the audience over-indexes on AutoCAD (28.66×), ArchiCAD (56.37×), 3D computer graphics (5.67×), and DeviantArt (4.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Software audiences in United States

See Autodesk audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Autodesk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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