NEC Audience in United States

NEC logo

NEC has an estimated audience of 691,824 people in United States. 64.9% are female, 35.1% are male, average age 37.0. Top regions: New York, California, Texas. Top brand affinities: Lulu 黃路梓茵, Morphine (band), Ridder, Kazakhstan, Governor of Michigan, Combat sport.

The average NEC fan in United States is 37.0 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Lulu 黃路梓茵, Morphine (band), Ridder, Kazakhstan, with strongest over-indexing on Lulu 黃路梓茵 (20× the country average). Demographically, the NEC audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of NEC fans

Demographic split for NEC audience in United States
MetricValue
Female64.9%
Male35.1%
Average age37.0
Estimated audience size691,824

Audience persona

The typical NEC fan in United States is more female, around 37.0 years old, with strong Quality Awareness tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for NEC in United States
RegionReachAffinity
New York194,9985.04×
California85,3391.12×
Texas52,0030.87×
Florida29,5210.63×
Kansas24,6274.52×
Massachusetts20,6191.51×
Pennsylvania16,3630.7×
Illinois15,9440.69×
Washington15,7451.13×
North Carolina14,6660.7×
Virginia14,2430.85×
Ohio14,1560.66×
Georgia14,1350.66×
New Jersey13,0020.74×
Arizona12,9360.92×
Nevada12,1871.82×
Tennessee11,7910.85×
Oregon11,7251.48×
Michigan10,4820.58×
Iowa8,8451.55×
Maryland8,6310.73×
Indiana8,6230.68×
Missouri8,2660.74×
Colorado8,2610.76×
South Carolina6,9160.66×
Kentucky6,4020.74×
Washington, District of Columbia6,2242.99×
Alabama6,0460.63×
Wisconsin5,9520.57×
Connecticut5,8260.84×
Minnesota5,7440.58×
Louisiana5,6120.63×
Oklahoma5,5030.72×
New Hampshire5,4422×
Utah4,0560.65×
Arkansas3,9960.7×
Mississippi3,5910.63×
Nebraska2,2240.64×
West Virginia2,1600.67×
Maine2,1370.86×
Idaho2,0270.58×
New Mexico2,0240.58×
Hawaii1,8660.63×
Rhode Island1,5080.68×
Montana1,1050.58×
Delaware1,0590.55×
North Dakota9610.68×
Alaska9160.62×
South Dakota9080.57×
Vermont8190.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for NEC audience
BrandAffinityCategory
Lulu 黃路梓茵20×Movies & TV
Morphine (band)55.44×Music & Radio
Ridder, Kazakhstan155.24×Travel & Leisure
Governor of Michigan19.52×Politics & Society
Combat sport2.54×Sports
Lindy Hop13.73×Music & Radio
Hammersmith42.53×Travel & Leisure
Vocal harmony4.63×Music & Radio
Preta Gil21.07×Music & Radio
Fairmont Mayakoba, Riviera Maya68.33×Travel & Leisure
JDSU2.8×Business & Career
Historic site3.73×Arts & Culture
Hadiqa Kiani55.46×Music & Radio
Kona Grill9.07×Food & Beverages
Artistic inspiration4.78×Arts & Culture
Quezon16.89×Travel & Leisure
Saving2.12×Business & Career
TV Fanatic7.62×Movies & TV
Kansas1.79×Travel & Leisure
Jesse Plemons2.36×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by NEC audience
TraitClusterScore
Quality AwarenessPREMIUM1.76
Career OrientationPOWER1.7
Price SensitivityPREMIUM1.47
Urban LifestyleOPEN1.23
Family OrientationCONSERVATISM1.13
Convenience OrientationPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for NEC
CountryShare
Japan41.5%
Netherlands26.4%
United States12.4%

See NEC audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does NEC have in United States?

NEC has an estimated audience of 691,824 people in United States, concentrated in New York and California.

What is the gender split and age of NEC fans?

64.9% of NEC fans are female, 35.1% are male, with an average age of 37.0 years.

Which brands do NEC fans like most?

NEC fans show strongest brand affinity for Lulu 黃路梓茵 (20×), Morphine (band) (55.44×), and Ridder, Kazakhstan (155.24×) over the country average.

Where do NEC fans live in United States?

NEC fans in United States are most concentrated in New York (reach 194,998), California (reach 85,339), and Texas (reach 52,003). These three regions account for the largest share of the active audience.

What other brands do NEC fans also like?

Beyond NEC itself, the audience over-indexes on Morphine (band) (55.44×), Ridder, Kazakhstan (155.24×), Governor of Michigan (19.52×), and Combat sport (2.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for NEC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.