Rascasse Audience Intelligence

NEC Target Market in United States

A data profile of the people who buy, follow and care about NEC in United States — modelled from more than twelve digital signal sources. NEC has an estimated audience of 680,317 people in United States.

#3134among Brand in United States#891in Technology & Electronics

The average NEC fan in United States is 37.0 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Paperless Post, Esri, Zendesk, with strongest over-indexing on Paperless Post (62.41× the country average).

Demographically, the NEC audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical NEC fan in United States is more female, around 37.0 years old, with strong Career Orientation tendencies and a notable affinity for Paperless Post.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NEC profile in United States.

Audience size
680K
in United States
Gender
64.9%♀
35.1% male
Age
37.0
average years
Country rank
#30433
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of NEC

64.9% are female, 35.1% are male, average age 37.0.

Fig. 02

Gender split

64.9%
Female
35.1%
Male
Demographic split for NEC audience in United States
MetricValue
Female64.9%
Male35.1%
Average age37.0
Estimated audience size680,317
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the NEC audience in United States
Age bracketShare%
16-1923%
20-2922%
30-3922%
40-4919%
50+14%
Fig. 04

Worldwide distribution

11.3%

of the worldwide NEC audience comes from United States.

Worldwide audience distribution share by country for NEC
CountryShare
Japan39.0%
Netherlands30.6%
United States11.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NEC audience in United States is strongest.

Fig. 05

Top regions by affinity

NEC customers by region in United States
#RegionReachAffinity×
01Kansas~20K3.71×
02New York~100K3.30×
03New Hampshire~7K2.46×
04Washington, District of Columbia~5K2.31×
05Massachusetts~20K1.68×
06Nevada~10K1.56×
07Iowa~7K1.30×
08Oregon~10K1.24×
09Maine~3K1.10×
10Washington~10K1.07×
11Connecticut~7K1.01×
12California~70K0.98×
13Texas~60K0.98×
14Colorado~10K0.97×
15Virginia~20K0.93×
16Tennessee~10K0.93×
17Vermont~1K0.92×
18Nebraska~3K0.91×
19Arizona~10K0.89×
20North Dakota~1K0.89×
21Rhode Island~2K0.88×
22Missouri~10K0.86×
23Arkansas~5K0.85×
24Alaska~1K0.85×
25New Jersey~10K0.84×
26South Dakota~1K0.84×
27Pennsylvania~20K0.83×
28Kentucky~7K0.83×
29Oklahoma~6K0.83×
30West Virginia~3K0.83×
31Maryland~10K0.82×
32Mississippi~5K0.80×
33North Carolina~20K0.79×
34New Mexico~3K0.79×
35Idaho~3K0.79×
36Hawaii~2K0.79×
37Indiana~10K0.78×
38Louisiana~7K0.78×
39Utah~5K0.78×
40Montana~1K0.78×
41Delaware~1K0.78×
42Alabama~7K0.77×
43Illinois~20K0.76×
44Ohio~20K0.76×
45South Carolina~8K0.76×
46Georgia~20K0.74×
47Minnesota~7K0.72×
48Wisconsin~7K0.70×
49Florida~30K0.69×
50Michigan~10K0.68×
Fig. 06

Affinity by region

Affinity by region — NEC, United States
0.68×1.00×3.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NEC audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NEC audience
#·InterestCategoryAffinity×
01EsriTechnology & Electronics142.89×
02ZendeskInternet & Social Media86.77×
03AvayaTechnology & Electronics71.03×
04AtlassianTechnology & Electronics70.17×
05Paperless PostShopping62.41×
06FujitsuTechnology & Electronics62.21×
07LifeLockTechnology & Electronics58.31×
08AsurionBusiness & Career52.30×
09Microsoft SurfaceTechnology & Electronics48.55×
10Friendly'sFood & Beverages42.97×
11WellCareHealth40.71×
12Stanley SteemerHome & Garden36.40×
13TwilioTechnology & Electronics35.88×
14Contactless paymentBusiness & Career34.49×
15BelkinTechnology & Electronics30.73×
16T. Rowe PriceBusiness & Career24.06×
17FlightAwareTravel & Leisure20.00×
18Peter ThielBusiness & Career20.00×
19CignaBusiness & Career19.72×
20FedEx OfficeBusiness & Career17.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NEC audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NEC audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.02×
Quality AwarenessPREMIUM1.82×
Price SensitivityPREMIUM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NEC audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.66×
Design AffinityPREMIUM0.71×
MindfulnessBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is NEC's target market in United States?

NEC's target market in United States covers an estimated 680,317 people, concentrated in New York and California.

02

What is the gender split and age of NEC customers?

64.9% of the NEC audience are female, 35.1% are male, with an average age of 37.0 years.

03

Which brands do NEC fans like most?

NEC fans show strongest brand affinity for Paperless Post (62.41×), Esri (142.89×), and Zendesk (86.77×) over the country average.

04

Where do NEC fans live in United States?

NEC fans in United States are most concentrated in New York (reach ~100K), California (reach ~70K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do NEC fans also like?

Beyond NEC itself, the audience over-indexes on Esri (142.89×), Zendesk (86.77×), Contactless payment (34.49×), and Asurion (52.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See NEC audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for NEC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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