NEC Audience in United States

NEC has an estimated audience of 691,824 people in United States. 64.9% are female, 35.1% are male, average age 37.0. Top regions: New York, California, Texas. Top brand affinities: Contactless payment, Paperless Post, DocuSign, Esri, Zendesk.

The average NEC fan in United States is 37.0 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Contactless payment, Paperless Post, DocuSign, with strongest over-indexing on Contactless payment (48.96× the country average). Demographically, the NEC audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of NEC fans

Demographic split for NEC audience in United States
MetricValue
Female64.9%
Male35.1%
Average age37.0
Estimated audience size691,824

Audience persona

The typical NEC fan in United States is more female, around 37.0 years old, with strong Quality Awareness tendencies and a notable affinity for Contactless payment.

Top regions in United States

Top regions ranked by reach for NEC in United States
RegionReachAffinity
New York194,9985.04×
California85,3391.12×
Texas52,0030.87×
Florida29,5210.63×
Kansas24,6274.52×
Massachusetts20,6191.51×
Pennsylvania16,3630.7×
Illinois15,9440.69×
Washington15,7451.13×
North Carolina14,6660.7×
Virginia14,2430.85×
Ohio14,1560.66×
Georgia14,1350.66×
New Jersey13,0020.74×
Arizona12,9360.92×
Nevada12,1871.82×
Tennessee11,7910.85×
Oregon11,7251.48×
Michigan10,4820.58×
Iowa8,8451.55×
Maryland8,6310.73×
Indiana8,6230.68×
Missouri8,2660.74×
Colorado8,2610.76×
South Carolina6,9160.66×
Kentucky6,4020.74×
Washington, District of Columbia6,2242.99×
Alabama6,0460.63×
Wisconsin5,9520.57×
Connecticut5,8260.84×
Minnesota5,7440.58×
Louisiana5,6120.63×
Oklahoma5,5030.72×
New Hampshire5,4422×
Utah4,0560.65×
Arkansas3,9960.7×
Mississippi3,5910.63×
Nebraska2,2240.64×
West Virginia2,1600.67×
Maine2,1370.86×
Idaho2,0270.58×
New Mexico2,0240.58×
Hawaii1,8660.63×
Rhode Island1,5080.68×
Montana1,1050.58×
Delaware1,0590.55×
North Dakota9610.68×
Alaska9160.62×
South Dakota9080.57×
Vermont8190.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for NEC audience
BrandAffinityCategory
Contactless payment48.96×Business & Career
Paperless Post69.67×Shopping
DocuSign34.57×Technology & Electronics
Esri155.24×Technology & Electronics
Zendesk84.94×Internet & Social Media
TeamViewer68.33×Technology & Electronics
Atlassian75.67×Technology & Electronics
Trello44.11×Internet & Social Media
StubHub17.28×Travel & Leisure
FlightAware19.73×Travel & Leisure
Fiverr27.07×Business & Career
Cigna24.75×Business & Career
Microsoft Surface42.53×Technology & Electronics
Peter Thiel19.32×Business & Career
Twilio43.79×Technology & Electronics
Vistaprint19.52×Business & Career
Friendly's32.46×Food & Beverages
Glassdoor21.07×Business & Career
Xerox54.32×Technology & Electronics
Belkin34.74×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by NEC audience
TraitClusterScore
Quality AwarenessPREMIUM1.76
Career OrientationPOWER1.7
Price SensitivityPREMIUM1.47
Urban LifestyleOPEN1.23
Family OrientationCONSERVATISM1.13
Convenience OrientationPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for NEC
CountryShare
Japan41.5%
Netherlands26.4%
United States12.4%

See NEC audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does NEC have in United States?

NEC has an estimated audience of 691,824 people in United States, concentrated in New York and California.

What is the gender split and age of NEC fans?

64.9% of NEC fans are female, 35.1% are male, with an average age of 37.0 years.

Which brands do NEC fans like most?

NEC fans show strongest brand affinity for Contactless payment (48.96×), Paperless Post (69.67×), and DocuSign (34.57×) over the country average.

Where do NEC fans live in United States?

NEC fans in United States are most concentrated in New York (reach 194,998), California (reach 85,339), and Texas (reach 52,003). These three regions account for the largest share of the active audience.

What other brands do NEC fans also like?

Beyond NEC itself, the audience over-indexes on Paperless Post (69.67×), DocuSign (34.57×), Esri (155.24×), and Zendesk (84.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for NEC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.