Rascasse Audience Intelligence

Atlassian Target Market in United States

A data profile of the people who buy, follow and care about Atlassian in United States — modelled from more than twelve digital signal sources. Atlassian has an estimated audience of 825,586 people in United States.

#34among Software in United States#2762among Brand in United States#805in Technology & Electronics

The average Atlassian fan in United States is 38.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include JIRA, Smartsheet, Groovy (programming language), with strongest over-indexing on JIRA (83.06× the country average).

Demographically, the Atlassian audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Travelling, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Atlassian fan in United States is more male, around 38.6 years old, with strong Travelling tendencies and a notable affinity for JIRA.

Category: Technology & Electronics · Type: Brand · Subtype: Software

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Atlassian profile in United States.

Audience size
826K
in United States
Gender
44.1%♀
55.9% male
Age
38.6
average years
Country rank
#26903
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Atlassian

44.1% are female, 55.9% are male, average age 38.6.

Fig. 02

Gender split

44.1%
Female
55.9%
Male
Demographic split for Atlassian audience in United States
MetricValue
Female44.1%
Male55.9%
Average age38.6
Estimated audience size825,586
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Atlassian audience in United States
Age bracketShare%
16-1922%
20-2919%
30-3919%
40-4920%
50+20%
Fig. 04

Worldwide distribution

21.9%

of the worldwide Atlassian audience comes from United States.

Worldwide audience distribution share by country for Atlassian
CountryShare
United States21.9%
India13.2%
Australia10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Atlassian audience in United States is strongest.

Fig. 05

Top regions by affinity

Atlassian customers by region in United States
#RegionReachAffinity×
01Washington~50K2.99×
02California~200K2.49×
03Washington, District of Columbia~5K1.93×
04Massachusetts~30K1.78×
05New York~80K1.71×
06Virginia~30K1.54×
07Colorado~20K1.49×
08Texas~100K1.47×
09Utah~10K1.44×
10Oregon~10K1.24×
11New Jersey~20K1.21×
12Illinois~30K1.17×
13Maryland~20K1.17×
14New Hampshire~4K1.13×
15Connecticut~9K1.10×
16Georgia~30K1.09×
17Vermont~1K1.02×
18North Carolina~20K1.00×
19Nevada~8K1.00×
20Idaho~4K0.98×
21Rhode Island~3K0.97×
22Arizona~20K0.94×
23Minnesota~10K0.93×
24Florida~50K0.91×
25Pennsylvania~20K0.90×
26Maine~3K0.87×
27Missouri~10K0.85×
28Michigan~20K0.84×
29Wisconsin~10K0.84×
30Hawaii~3K0.84×
31Kansas~5K0.83×
32Montana~2K0.82×
33Nebraska~3K0.81×
34Iowa~5K0.79×
35Delaware~2K0.77×
36Indiana~10K0.76×
37Tennessee~10K0.75×
38Ohio~20K0.74×
39Arkansas~5K0.72×
40South Dakota~1K0.71×
41South Carolina~8K0.70×
42Alaska~1K0.70×
43North Dakota~1K0.69×
44Oklahoma~6K0.66×
45New Mexico~3K0.63×
46West Virginia~2K0.62×
47Alabama~7K0.61×
48Kentucky~6K0.60×
49Louisiana~6K0.54×
50Mississippi~3K0.51×
Fig. 06

Affinity by region

Affinity by region — Atlassian, United States
0.51×1.00×2.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Atlassian audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Atlassian audience
#·InterestCategoryAffinity×
01WrikeTechnology & Electronics137.15×
02PodioTechnology & Electronics127.17×
03Colorado Technical UniversityBusiness & Career84.54×
04JIRATechnology & Electronics83.06×
05PicMonkeyInternet & Social Media72.36×
06NECTechnology & Electronics70.17×
07SmartsheetTechnology & Electronics68.24×
08Basecamp (company)Internet & Social Media58.70×
09TrelloInternet & Social Media57.55×
10IntercomNews54.43×
11XeroxTechnology & Electronics50.96×
12ZendeskInternet & Social Media46.86×
13AsurionBusiness & Career39.85×
14Asana (software)Technology & Electronics38.39×
15Paperless PostShopping33.56×
16T. Rowe PriceBusiness & Career30.51×
17Groovy (programming language)Technology & Electronics26.23×
18DocuSignTechnology & Electronics20.57×
19AsanaTechnology & Electronics19.71×
20StubHubTravel & Leisure14.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Atlassian audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Atlassian audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.62×
Convenience OrientationPREMIUM1.60×
Career OrientationPOWER1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Atlassian audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.80×
Family OrientationCONSERVATISM0.87×
CreativityOPEN0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Atlassian's target market in United States?

Atlassian's target market in United States covers an estimated 825,586 people, concentrated in California and Texas.

02

What is the gender split and age of Atlassian customers?

44.1% of the Atlassian audience are female, 55.9% are male, with an average age of 38.6 years.

03

Which brands do Atlassian fans like most?

Atlassian fans show strongest brand affinity for JIRA (83.06×), Smartsheet (68.24×), and Groovy (programming language) (26.23×) over the country average.

04

Where do Atlassian fans live in United States?

Atlassian fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Atlassian fans also like?

Beyond Atlassian itself, the audience over-indexes on Smartsheet (68.24×), Groovy (programming language) (26.23×), Trello (57.55×), and Wrike (137.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Software audiences in United States

See Atlassian audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Atlassian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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