Atlassian Audience in United States

Atlassian logo

Atlassian has an estimated audience of 810,954 people in United States. 44.1% are female, 55.9% are male, average age 38.6. Top regions: California, Texas, New York. Top brand affinities: JIRA, Erasmus+, Smartsheet, Trello, Groovy (programming language).

The average Atlassian fan in United States is 38.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include JIRA, Erasmus+, Smartsheet, with strongest over-indexing on JIRA (83.06× the country average). Demographically, the Atlassian audience skews more male with an average age of 38.6, and over-indexes on personality traits such as LGBTQ+ Identity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Software

Demographics of Atlassian fans

Demographic split for Atlassian audience in United States
MetricValue
Female44.1%
Male55.9%
Average age38.6
Estimated audience size810,954

Audience persona

The typical Atlassian fan in United States is more male, around 38.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for JIRA.

Top regions in United States

Top regions ranked by reach for Atlassian in United States
RegionReachAffinity
California209,5922.35×
Texas106,5971.53×
New York74,1611.64×
Florida48,6850.89×
Washington42,8892.64×
Virginia32,9141.67×
Illinois32,8761.22×
Massachusetts29,6481.86×
Georgia28,2371.13×
New Jersey26,1171.27×
North Carolina25,2931.04×
Pennsylvania25,1750.92×
Colorado20,0811.57×
Ohio18,3580.73×
Michigan17,9700.85×
Maryland17,2071.23×
Arizona15,1710.92×
Oregon12,3711.33×
Tennessee12,2040.75×
Indiana11,2990.76×
Missouri11,2840.86×
Minnesota11,2060.96×
Utah10,3131.42×
Wisconsin10,2300.84×
Connecticut9,4781.17×
Nevada8,2491.05×
South Carolina8,0700.66×
Alabama6,5250.58×
Kentucky5,9010.58×
Oklahoma5,6070.62×
Iowa5,2570.79×
Kansas5,1530.81×
Washington, District of Columbia5,0412.07×
Louisiana4,9680.48×
Arkansas4,5020.67×
Idaho3,8420.94×
New Hampshire3,6341.14×
Nebraska3,1450.77×
Hawaii2,7230.78×
Rhode Island2,5991.01×
Maine2,4550.85×
Mississippi2,2670.34×
New Mexico2,2200.55×
West Virginia1,8360.49×
Montana1,6180.72×
Delaware1,5290.68×
Vermont1,3900.98×
South Dakota1,0030.54×
North Dakota8070.48×
Alaska7140.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Atlassian audience
BrandAffinityCategory
JIRA83.06×Technology & Electronics
Erasmus+195.82×Business & Career
Smartsheet68.24×Technology & Electronics
Trello57.55×Internet & Social Media
Groovy (programming language)26.23×Technology & Electronics
Wrike137.15×Technology & Electronics
Basecamp (company)58.7×Internet & Social Media
NEC70.17×Technology & Electronics
DocuSign20.57×Technology & Electronics
Asana (software)38.39×Technology & Electronics
Asurion39.85×Business & Career
StubHub14.85×Travel & Leisure
Podio127.17×Technology & Electronics
T. Rowe Price30.51×Business & Career
Paperless Post33.56×Shopping
Colorado Technical University84.54×Business & Career
Intercom54.43×News
PicMonkey72.36×Internet & Social Media
Zendesk46.86×Internet & Social Media
Xerox50.96×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Atlassian audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.78
Career OrientationPOWER2.24
Quality AwarenessPREMIUM2.23
Early Adopter MentalityPOWER2.07
Need for SecurityCONSERVATISM1.7
TravellingTHRILL1.5

Worldwide distribution

Worldwide audience distribution share by country for Atlassian
CountryShare
United States22.1%
India13.2%
Australia10.3%

See Atlassian audiences in other countries

More Software audiences in United States

Frequently asked questions

How many fans does Atlassian have in United States?

Atlassian has an estimated audience of 810,954 people in United States, concentrated in California and Texas.

What is the gender split and age of Atlassian fans?

44.1% of Atlassian fans are female, 55.9% are male, with an average age of 38.6 years.

Which brands do Atlassian fans like most?

Atlassian fans show strongest brand affinity for JIRA (83.06×), Erasmus+ (195.82×), and Smartsheet (68.24×) over the country average.

Where do Atlassian fans live in United States?

Atlassian fans in United States are most concentrated in California (reach 209,592), Texas (reach 106,597), and New York (reach 74,161). These three regions account for the largest share of the active audience.

What other brands do Atlassian fans also like?

Beyond Atlassian itself, the audience over-indexes on Erasmus+ (195.82×), Smartsheet (68.24×), Trello (57.55×), and Groovy (programming language) (26.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Atlassian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.