Rascasse Audience Intelligence

Zendesk Audience in United States

A data profile of the people who buy, follow and care about Zendesk in United States — modelled from more than twelve digital signal sources. Zendesk has an estimated audience of 754,862 people in United States.

#906among Website / Newspaper / Magazine in United States#308in Internet & Social Media

The average Zendesk fan in United States is 38.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Trello, Google Drive, DocuSign, with strongest over-indexing on Trello (71.86× the country average).

Demographically, the Zendesk audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zendesk fan in United States is balanced, around 38.5 years old, with strong Need for Security tendencies and a notable affinity for Trello.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zendesk profile in United States.

Audience size
755K
in United States
Gender
50.7%♀
49.3% male
Age
38.5
average years
Country rank
#28528
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Zendesk

50.7% are female, 49.3% are male, average age 38.5.

Fig. 02

Gender split

50.7%
Female
49.3%
Male
Demographic split for Zendesk audience in United States
MetricValue
Female50.7%
Male49.3%
Average age38.5
Estimated audience size754,862
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Zendesk audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3921%
40-4922%
50+17%
Fig. 04

Worldwide distribution

17.6%

of the worldwide Zendesk audience comes from United States.

Worldwide audience distribution share by country for Zendesk
CountryShare
United States17.6%
China10.9%
Brazil6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zendesk audience in United States is strongest.

Fig. 05

Top regions by affinity

Zendesk fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K1.83×
02California~100K1.76×
03Colorado~20K1.63×
04New York~70K1.53×
05Utah~10K1.47×
06Wisconsin~20K1.41×
07Washington~20K1.36×
08Massachusetts~20K1.35×
09Oregon~10K1.33×
10Georgia~30K1.31×
11Texas~90K1.30×
12Virginia~20K1.30×
13Illinois~30K1.24×
14Florida~60K1.22×
15Nevada~9K1.21×
16New Jersey~20K1.16×
17Arizona~20K1.12×
18Vermont~1K1.05×
19Kansas~6K1.04×
20New Hampshire~3K1.03×
21North Carolina~20K1.01×
22Connecticut~8K1.01×
23Tennessee~20K0.99×
24Idaho~4K0.98×
25Maryland~10K0.93×
26Minnesota~10K0.92×
27Montana~2K0.91×
28Rhode Island~2K0.90×
29Pennsylvania~20K0.88×
30Maine~2K0.88×
31Missouri~10K0.87×
32South Carolina~10K0.84×
33Iowa~5K0.83×
34Ohio~20K0.82×
35Michigan~20K0.80×
36Indiana~10K0.80×
37Nebraska~3K0.80×
38North Dakota~1K0.79×
39Arkansas~5K0.78×
40Hawaii~3K0.78×
41Alabama~8K0.75×
42Louisiana~7K0.75×
43Alaska~1K0.75×
44Kentucky~7K0.74×
45Oklahoma~6K0.73×
46South Dakota~1K0.73×
47Delaware~2K0.71×
48Mississippi~4K0.65×
49West Virginia~2K0.64×
50New Mexico~2K0.61×
Fig. 06

Affinity by region

Affinity by region — Zendesk, United States
0.61×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zendesk audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zendesk audience
#·InterestCategoryAffinity×
01ixigoTravel & Leisure200.18×
02Colorado Technical UniversityBusiness & Career104.87×
03IntercomNews90.76×
04PicMonkeyInternet & Social Media89.87×
05NECTechnology & Electronics86.77×
06TrelloInternet & Social Media71.86×
07EvernoteInternet & Social Media68.74×
08AtlassianTechnology & Electronics53.04×
09TwilioTechnology & Electronics52.40×
10AsurionBusiness & Career49.58×
11Paperless PostShopping41.50×
12T. Rowe PriceBusiness & Career37.73×
13Asana (software)Technology & Electronics33.67×
14Salesforce.comTechnology & Electronics27.57×
15DocuSignTechnology & Electronics26.76×
16Dropbox (service)Technology & Electronics19.11×
17StubHubTravel & Leisure18.23×
18Square (company)Shopping15.54×
19Zoom!Business & Career14.79×
20Google DriveTechnology & Electronics9.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zendesk audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zendesk audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.42×
Career OrientationPOWER1.92×
TravellingTHRILL1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zendesk audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.89×
DIY MentalityTHRILL0.94×
CreativityOPEN0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zendesk have in United States?

Zendesk has an estimated audience of 754,862 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Zendesk fans?

50.7% of Zendesk fans are female, 49.3% are male, with an average age of 38.5 years.

03

Which brands do Zendesk fans like most?

Zendesk fans show strongest brand affinity for Trello (71.86×), Google Drive (9.73×), and DocuSign (26.76×) over the country average.

04

Where do Zendesk fans live in United States?

Zendesk fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Zendesk fans also like?

Beyond Zendesk itself, the audience over-indexes on Google Drive (9.73×), DocuSign (26.76×), NEC (86.77×), and Intercom (90.76×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Zendesk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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