Zendesk Audience in United States

Zendesk logo

Zendesk has an estimated audience of 765,630 people in United States. 50.7% are female, 49.3% are male, average age 38.5. Top regions: California, Texas, New York. Top brand affinities: Trello, Google Drive, DocuSign, NEC, Intercom.

The average Zendesk fan in United States is 38.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Trello, Google Drive, DocuSign, with strongest over-indexing on Trello (71.86× the country average). Demographically, the Zendesk audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as LGBTQ+ Identity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Zendesk fans

Demographic split for Zendesk audience in United States
MetricValue
Female50.7%
Male49.3%
Average age38.5
Estimated audience size765,630

Audience persona

The typical Zendesk fan in United States is balanced, around 38.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Trello.

Top regions in United States

Top regions ranked by reach for Zendesk in United States
RegionReachAffinity
California156,3291.86×
Texas86,4771.31×
New York67,4931.58×
Florida64,2031.24×
Illinois33,7441.32×
Georgia32,0601.36×
Virginia25,8221.38×
North Carolina25,2361.1×
New Jersey23,8811.23×
Pennsylvania23,4030.91×
Washington22,5571.47×
Massachusetts22,2621.48×
Colorado21,0111.74×
Ohio19,7200.84×
Arizona18,4361.18×
Michigan16,4560.82×
Wisconsin16,0811.4×
Tennessee13,7910.9×
Maryland12,6270.96×
Oregon12,5821.43×
Indiana10,9400.78×
Missouri10,5540.86×
Utah10,4851.53×
Minnesota10,2110.93×
South Carolina9,3210.81×
Nevada9,1291.23×
Connecticut7,9191.03×
Alabama7,5210.7×
Louisiana6,8140.69×
Kentucky6,6820.7×
Oklahoma5,6950.67×
Kansas5,0720.84×
Iowa4,8550.77×
Arkansas4,5590.72×
Washington, District of Columbia4,3541.89×
Idaho3,7040.96×
Mississippi3,4210.54×
New Hampshire2,9880.99×
Nebraska2,9720.77×
Hawaii2,5320.77×
Maine2,3720.86×
Rhode Island1,9870.82×
New Mexico1,8680.49×
Montana1,7990.85×
West Virginia1,6500.46×
Vermont1,4321.07×
Delaware1,2240.58×
North Dakota1,0010.64×
South Dakota9510.54×
Alaska9130.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zendesk audience
BrandAffinityCategory
Trello71.86×Internet & Social Media
Google Drive9.73×Technology & Electronics
DocuSign26.76×Technology & Electronics
NEC86.77×Technology & Electronics
Intercom90.76×News
Asurion49.58×Business & Career
ixigo200.18×Travel & Leisure
Zoom!14.79×Business & Career
StubHub18.23×Travel & Leisure
T. Rowe Price37.73×Business & Career
Evernote68.74×Internet & Social Media
Twilio52.4×Technology & Electronics
Paperless Post41.5×Shopping
Dropbox (service)19.11×Technology & Electronics
Colorado Technical University104.87×Business & Career
PicMonkey89.87×Internet & Social Media
Asana (software)33.67×Technology & Electronics
Atlassian53.04×Technology & Electronics
Square (company)15.54×Shopping
Chatterbot53.46×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zendesk audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.84
Career OrientationPOWER1.89
Early Adopter MentalityPOWER1.72
Quality AwarenessPREMIUM1.72
Urban LifestyleOPEN1.5
Need for SecurityCONSERVATISM1.43

Worldwide distribution

Worldwide audience distribution share by country for Zendesk
CountryShare
United States17.9%
China10.9%
Brazil6.7%

See Zendesk audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Zendesk have in United States?

Zendesk has an estimated audience of 765,630 people in United States, concentrated in California and Texas.

What is the gender split and age of Zendesk fans?

50.7% of Zendesk fans are female, 49.3% are male, with an average age of 38.5 years.

Which brands do Zendesk fans like most?

Zendesk fans show strongest brand affinity for Trello (71.86×), Google Drive (9.73×), and DocuSign (26.76×) over the country average.

Where do Zendesk fans live in United States?

Zendesk fans in United States are most concentrated in California (reach 156,329), Texas (reach 86,477), and New York (reach 67,493). These three regions account for the largest share of the active audience.

What other brands do Zendesk fans also like?

Beyond Zendesk itself, the audience over-indexes on Google Drive (9.73×), DocuSign (26.76×), NEC (86.77×), and Intercom (90.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zendesk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.